Mix 96 (Aylesbury)
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|Slogan||Bucks Best Mix of Music|
|Frequency||96.2 FM, mobile and online|
|First air date||15 April 1994|
|Audience share||12.1% (December 2013, RAJAR)|
|Owner||The Local Radio Company
Launched on 15 April 1994 broadcasting on 96.2FM, it was the first radio station to gain a permanent licence to serve Aylesbury and the surrounding towns including Thame, Princes Risborough, Tring and Leighton Buzzard. The launch slogan was 'Bucks Best Music' but the station now uses the strapline "Bucks Best Mix of Music". The first song to be played on the radio station was 'Dancing Queen' by ABBA, played at 7:45am on the opening morning, 15 April 1994.
Originally an independent, it was solely owned by local group Bucks Broadcasting Ltd. The original Chairman of Mix 96 was Richard Morris-Adams, Managing Director was Mark Flanagan, Sales Director was Erika Sorby-Firth and the Programme Controller was Keri Jones. In 1995 Erika Sorby-Firth took on the role of MD until Bucks Broadcasting was divested to Radio Investments in 2011. The current Managing Director is Max Hailey who returned to the radio station in 2013.
Fox FM increased their shareholding in Bucks Broadcasting, and were themselves wholly acquired by Capital Radio plc, leading the company to become part of Capital until they were divested to Radio Investments (later known as The Local Radio Company).
The latest audience listening figures show that Mix 96 has a weekly reach of 34% (42,800).
Mix 96 is part of the UKRD Group.
It celebrated its 20th birthday on 15 April 2014.
Its playlist is a mix of contemporary and new hits. Local and national news, weather and travel are provided locally from 6am to 6pm, with news bulletins from the Sky News Centre from 7pm to 5am. 'What's On', events and local charity information for Bucks feature prominently.
- "Mix 96 - 20th birthday". Mix 96.