Mix FM (Malaysia)

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MIX fm
Mix FM (Malaysia).png
Broadcast area Malaysia
Slogan Better Music, More Variety (2003 - 2004)
Better Music, More Variety - From The 80's, 90's and Now (2004 - 2005)
Playing an improved variety from the 80's, 90's and Now (2005 - 2006)
The new buzz in Malaysia (2006 - 2007)
Now with Ika, Serena C & Pietro in the mornings. (2007)
Turn Me On (2007 - 2008)
Malaysia's Best Variety (2008 - 2013)
Malaysia's Best Music (2013 - Present)
Frequency 91.0 FM (Penang, Alor Star), Penang
91.1 FM (Malacca)
91.3 FM (Taiping, Penang : Balik Pulau)
94.1 FM (Kuantan)
94.2 FM (Seremban)
94.3 FM (Ipoh)
94.5 FM (Klang Valley)
97.7 FM (Kuching)
98.3 FM (Kuala Terengganu, Marang and Hulu Terengganu)
94.6 FM (Kota Bharu)
99.1 FM (Johor Bahru)
101.6 FM (Kota Kinabalu)
99.1 FM (Singapore)
First air date January 1997
Format Hot adult contemporary
Owner Astro Holdings Sdn Bhd, under Astro Radio
Sister stations hitz fm
My FM
Era fm
LiteFM
Sinar FM
XFM
THR.fm
Webcast eAAC+
Website www.mix.fm

MIX fm is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd.

Specially created for the sophisticated and modern 25-34 year old, MIX fm plays adult contemporary hits from the 90s to now. It features a fresh music mix peppered with lighthearted features, contests, lifestyle updates, entertainment news, etc.

Internet savvy listeners can also log on to the stylish MIX fm website which contains MIX announcer profiles, promotions/contests and freebies, as well as more lifestyle info like movie reviews, book reviews, traffic reports, plus news updates.

Based on the Nielsen Radio Audience Measurement Sweep 2, 2013, MIX fm reaches 323,000 listeners per week. Among all the English breakfast shows in Malaysia, Mix FM has the highest time spent listening.[1]

Schedule[edit]

Program Day Time Announcer Description
The NEW MIX breakfast with Aishah and Rod Weekdays 6 AM - 10 AM Aishah & Rod
MIX Blitz 10 AM - 4PM Linora Low 50 Minutes of Non-Stop Commercial free Music
MIX Drive 4 PM - 8 PM Phat Fabes 45 minutes of none stop commercial free music and less talk .
MIX 90's On Demand 8 PM - 11 PM Reem Shahwa Request for your favourite 90's song to Reem!
MIXTape Sessions Weekdays Saturday Sunday 11 PM-3 AM 10 PM-3 AM 9 PM-3 AM Jakeman, DJ Dhan & DJ Fuzz Mix Malaysia's Best MIX of Music all MIXed up
MIX 30 Countdown Saturday 9 AM - 12 PM Linora The Top 30 Songs on MIX FM

Announcers[edit]

  • Aishah Sinclair
  • Rod Monteiro
  • Reem Shahwa
  • Linora Low
  • Phat Fabes
  • Prem

History[edit]

For decades, Malaysia had only one English language radio station, which was government-owned. MIX fm (along with Hitz FM and Light & Easy) was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. TalkRadio and Classic Rock was also launched at the same time, but now had been replaced by radio station in other language than English. Originally, the radio station mainly focused on 1980s and 1990s music, but after the logo change in 2006, Mix FM has changed into a radio stations that plays adult contemporary music from the 1990s to now. The focus of 1980s and 1990s music has been moved to its sister station, LiteFM. Mix FM differs from other English radio stations in Malaysia because it plays current hits targeted at adult listeners compared to younger generation for other English language radio stations.

References[edit]

  1. ^ http://www.astroradio.com.my/App_Themes/AstroRadio/images/survey2013/PR_AstroRadio.pdf

External links[edit]