Mix (Malaysian radio station)
|Broadcast area||Malaysia and Singapore|
|Slogan||Playing you today's best music|
|First air date||January 1997|
|Format||Talk, hot adult contemporary|
|Owner||Astro Holdings Sdn Bhd, under Astro Radio|
|Sister stations||Hitz, Lite, My, Melody, goXuan, Era, Sinar, Gegar, Zayan and Raaga|
MIX (formerly known as mix fm) is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station plays adult contemporary music from the 1990s, targeting listeners between the ages of 25 to 34. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.
Mix FM, alongside sister channels Hitz FM and LiteFM, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.
Originally, the radio station mainly focused on 1980s and 1990s music in its fare. After a rebranding exercise in 2006 however, the station tends to gravitate more towards adult contemporary music whereas its former focus of 1980s and 1990s music has been moved to its sister station, LiteFM.
On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform. A new logo was also unveiled.
|MIX Breakfast with Aishah, Rod and Prem||Weekdays||6 AM - 10 AM||Aishah, Rod & Prem||The MIX Breakfast show gets you onto a good start for the day with more FUN in the morning! Every weekdays from 6am to 10am, get your daily dose of entertainment news on the rich and famous, awesome contests and stories that will crack you up!|
|MIX Blitz||10AM - 3PM||Reem Shahwa||10 great songs in-a-row every hour|
|MIX Drive||3PM - 8PM||Phat Fabes||Tune in to the MIX Drive, every weekday evening, get your favorite music and the juiciest entertainment gossip to keep you company on your ride back home. Featuring the 45 Minute Music Marathon at 5.|
|MIX Nights||8 PM - 11 PM||Emily||End your day with a dose of MIX Nights’ Hot 8 @ 8 and send us your requests and dedications before slowing things down with MIX Slow Jamz and today’s best music.|
|MIXTape Sessions||Everydays||11 PM-3 AM||Jakeman, DJ Dhan & DJ Fuzz||Late night slot for remixed 1980s and 1990s music|
|MIX That 90s Show||Sundays||9AM - 10AM||Phat Fabes||All of your favourite songs from the '90s era.|
|MIX Music Weekend||Saturdays & Sundays||9AM-11PM||Phat Fabes / Reem Shahwa / Emily||50 Minutes of Non-Stop Commercial free Music|
|MIX 30 Countdown||Saturdays & Sundays||3pm-6pm||Moots||Station's weekly music chart show (UK & US)|
|Best of MIX Breakfast||Saturdays||7am - 9am||Aishah, Rod & Prem|
- Aishah Sinclair
- Rod Monteiro
- Reem Shahwa
- Phat Fabes
- Linora Low
- Matt Ong
- Fikri Rofii
- Ezra Mei
MIX is available nationwide through these frequencies:
|94.5 FM||Klang Valley / Kuala Lumpur|
|91.0 FM||Penang and Alor Star|
|91.3 FM||Taiping and southwest of Penang Island (Balik Pulau, Teluk Kumbar and Bayan Lepas)|
|98.3 FM||Kuala Terengganu, Marang and Hulu Terengganu|
|94.6 FM||Kota Bharu|
|99.1 FM||Johor Bahru and Singapore|
|101.6 FM||Kota Kinabalu|
The station is also available on the Astro satellite TV service through channel 855.
- "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 13 January 2018. Retrieved 12 January 2018.
- "Radio listenership continues to appeal among Malaysians: Nielsen". Asia Radio Today. 19 November 2015. Retrieved 19 September 2017.
- "With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.