Mix FM (Malaysia)

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Mix FM
Mix FM (Malaysia).png
City Kuala Lumpur
Broadcast area Malaysia and Singapore
Slogan Playing you the 90's and now
Frequency Varies depending on its region
First air date January 1997; 20 years ago (1997-01)
Format Talk, hot adult contemporary
Language(s) English
Owner Astro Holdings Sdn Bhd, under Astro Radio
Sister stations Hitz FM, LiteFM, My FM, Melody FM, Era FM, Sinar FM, THR Gegar and THR Raaga
Webcast eAAC+
Website www.mix.fm

MIX fm is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station plays adult contemporary music from the 1990s, targeting listeners between the ages of 25 to 34.

According to GIK Pengukuran Pendengaran Radio (Wave2 2016) , Mix FM recorded an increase of listeners to reach 700K listeners.[1]

History[edit]

Mix FM, alongside sister channels Hitz FM and LiteFM, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.

Originally, the radio station mainly focused on 1980s and 1990s music in its fare. After a rebranding exercise in 2006 however, the station tends to gravitate more towards adult contemporary music whereas its former focus of 1980s and 1990s music has been moved to its sister station, LiteFM.

Schedule[edit]

Program Day Time Announcer Description
The MIX breakfast with Aishah, Rod and Prem Weekdays 6 AM - 10 AM Aishah, Rod & Prem The MIX Breakfast show gets you onto a good start for the day with more FUN in the morning! Every weekdays from 6am to 10am, get your daily dose of entertainment news on the rich and famous, awesome contests and stories that will crack you up!
MIX Blitz 10 AM -3PM Linora Low 50 Minutes of Non-Stop Commercial free Music
MIX Drive 3PM - 8 PM Phat Fabes 45 minutes of none stop commercial free music and less talk .
MIX Slow Jams 8 PM - 11 PM Reem and Matt Slot for slow paced music
MIXTape Sessions Weekdays Saturday Sunday 11 PM-3 AM 10 PM-3 AM 9 PM-3 AM Jakeman, DJ Dhan & DJ Fuzz Mix Late night slot for remixed 1980s and 1990s music
MIX That 90s Show Sundays 9AM - 10AM Phat Fabes
MIX more music weekend Saturdays & Sundays 10AM-3PM , 6PM -11PM Phat fabes / Linora Low
MIX 30 Countdown Saturdays & Sundays 3pm-6pm Moots Station's weekly music chart show (UK & US)
MIX flirty @ 9.30 Sundays 9pm - 10pm Aishah , Rod & Prem

Current announcers[edit]

Frequencies[edit]

The radio station is available Malaysia-wide through these frequencies:

The station is also available on the Astro satelite TV service through channel 855.

References[edit]

  1. ^ "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 5 March 2016. 

External links[edit]