Mix FM (Malaysia)
|Broadcast area||Malaysia and Singapore|
|Slogan||Playing you the 90's and now|
|Frequency||Varies depending on its region|
|First air date||January 1997|
|Format||Talk, hot adult contemporary|
|Owner||Astro Holdings Sdn Bhd, under Astro Radio|
|Sister stations||Hitz FM, LiteFM, My FM, Melody FM, Era FM, Sinar FM, THR Gegar and THR Raaga|
MIX fm is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station plays adult contemporary music from the 1990s, targeting listeners between the ages of 25 to 34. In 2015, as according to Nielsen RAM Survey Wave #1, Mix FM recorded an increase of 75% in its weekly reach to settle at 281k.
Mix FM, alongside sister channels Hitz FM and LiteFM, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.
Originally, the radio station mainly focused on 1980s and 1990s music in its fare. After a rebranding exercise in 2006 however, the station tends to gravitate more towards adult contemporary music whereas its former focus of 1980s and 1990s music has been moved to its sister station, LiteFM.
|The MIX breakfast with Aishah, Rod and Prem||Weekdays||6 AM - 10 AM||Aishah, Rod & Prem||The MIX Breakfast show gets you onto a good start for the day with more FUN in the morning! Every weekdays from 6am to 10am, get your daily dose of entertainment news on the rich and famous, awesome contests and stories that will crack you up!|
|MIX Blitz||10 AM -3PM||Linora Low||50 Minutes of Non-Stop Commercial free Music|
|MIX Drive||3PM - 8 PM||Phat Fabes||45 minutes of none stop commercial free music and less talk .|
|MIX Slow Jams||8 PM - 11 PM||Reem and Matt||Slot for slow paced music|
|MIXTape Sessions||Weekdays Saturday Sunday||11 PM-3 AM 10 PM-3 AM 9 PM-3 AM||Jakeman, DJ Dhan & DJ Fuzz Mix||Late night slot for remixed 1980s and 1990s music|
|MIX That 90s Show||Sundays||9AM - 10AM||Phat Fabes|
|MIX more music weekend||Saturdays & Sundays||10AM-3PM , 6PM -11PM||Phat fabes / Linora Low|
|MIX 30 Countdown||Saturdays & Sundays||3pm-6pm||Moots||Station's weekly music chart show (UK & US)|
|MIX flirty @ 9.30||Sundays||9pm - 10pm||Aishah , Rod & Prem|
The radio station is available Malaysia-wide through these frequencies:
- 91.0 FM in Penang and Alor Star.
- 91.1 FM in Malacca.
- 91.3 FM in Taiping; and Balik Pulau, Penang.
- 94.1 FM in Kuantan.
- 94.2 FM in Seremban
- 94.3 FM in Ipoh.
- 94.5 FM in Klang Valley.
- 97.7 FM in Kuching.
- 98.3 FM in Kuala Terengganu, Marang and Hulu Terengganu.
- 94.6 FM in Kota Bharu, Thailand.
- 99.1 FM in Johor Bahru and Singapore.
- 101.6 FM in Kota Kinabalu.
The station is also available on the Astro satellite TV service through channel 855.
- "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 5 March 2016.