|Type of business||Private|
Type of site
|Founder(s)||Nikhil Shah |
|Alexa rank||3,114 (January 2018[update]) |
|Registration||Required (to upload)|
In April 2018, Mixcloud announced that it closed $11.5 million from WndrCo LLC, a holding company based in Los Angeles and San Francisco that invests in media and technology businesses for the long term. The financing will fund Mixcloud's expansion globally. Jeffrey Katzenberg, former CEO of DreamWorks Animation, is a founding partner at WndrCo.
Mixcloud was founded as a startup company through the lean startup process in 2008 by Nikhil Shah and Nico Perez, who met at the University of Cambridge. Developers Mat Clayton and Sam Cooke were added to the team in its early stages. As of 2012, Mixcloud was reported to have over 3 million active users and over 500 thousand registered Facebook application users. In October 2017, Mixcloud signed direct licensing agreement with Warner Music.
Mixcloud allows all users to browse and stream audio content uploaded on its site. Registered users can upload content such as radio shows, DJ mixes, and podcasts, as well as promote and distribute their content through Mixcloud's own social networking widget. As of November 2011, Mixcloud lifted its 100Mb limit on uploaded content and allows uploads of 500 megabyte. Registered members may join a group, a collection of other users who share a common interest, which will periodically update the user when new content related to the group is available.
Mixcloud also provides an API which users can search, upload, and embed its content.
Users may also share podcasts and mixes via Facebook or Twitter.
In December 2018, Mixcloud announced a new form of subscription called "fan-to-creator". Thanks to this feature subscribers can support a favorite artist directly and contribute to the licensing cost of the music played in the shows. This innovation is an attempt by the company to find a new ways of funding.
Mixcloud restricts its users from downloading audio content from its website for licensing reasons. Co-founder Nikhil Shah commented on this restriction: “Not offering downloads has been a challenge for us in terms of persuading the content creators to use a platform like ours.”
He also compared Mixcloud to the model of its competitor Spotify: "So it's very similar to the Spotify model. Spotify's competitor is illegal downloading and they are trying to cannibalise illegal downloading by offering a streaming-only and superior alternative."
According to the Mixcloud's main website, the platform is licensed only to provide its audio content through streaming, such that royalties are attributed to their respective artists.
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