Type of site
|Streaming video service|
|Available in||18 languages|
|Owner||Microsoft (Mixer Interactive Streaming LLC)|
Matthew Salsamendi |
|Alexa rank||4,683 (June 2018)|
|Launched||January 5, 2016|
Like competing services, Mixer focuses on video gaming, including playthroughs of video games, but is primarily distinguished by features designed to allow viewers to interact with streams. Using an SDK, features can be integrated into games to allow users to affect gameplay or vote on elements using buttons displayed alongside the stream. Users earn "Sparks" for watching and participating in streams, which can then be spent to activate these features. Mixer advertises that there is a latency of less than a second between the original broadcast and when it is received by users, rather than 10–20 seconds, which facilitates these features and encourages real-time interaction between streamers and their viewers. For example, when you hit the Follow button in a stream it instantly appears on the stream.
On August 11, 2016, Beam was acquired by Microsoft for an undisclosed amount. The service's team was integrated into the Xbox division. On October 26, 2016, Microsoft announced that Beam would be integrated into Windows 10. Beam broadcasting was also integrated into Xbox One on the March 2017 software update.
On May 25, 2017, Microsoft announced that Beam had been re-named Mixer, as the previous name could not be used globally. The re-branding came alongside the introduction of several new features, such as the ability for a user to host up to three other streams on their channel at once, as well as the companion mobile app Mixer Create available for the iOS and Android platforms. It was also announced that Mixer would receive top-level integration within the Xbox One dashboard, with a new tab curating Mixer streams. It hosts esports and various gaming events via newly created Mixer NYC Studio based in New York.
- Bodnarescu, Florin (25 October 2017). "Mixer bumps up support to 21 languages". Neowin. Retrieved 26 October 2017.
- "Microsoft acquires Beam interactive game live streaming service". TechCrunch. Retrieved 26 October 2017.
- "Microsoft's Beam renamed to Mixer, adds co-op streaming (update)". Polygon. Retrieved 26 May 2017.
- "Microsoft acquires game-streaming site, will integrate features into its games". Ars Technica. Conde Nast. Retrieved 26 October 2016.
- "Xbox Live gets more social with Microsoft's Beam buy". CNET. Retrieved 2016-08-11.
- O'Brien, Sara Ashley (2016-08-12). "Microsoft acquires gaming startup Beam run by 18-year-old". CNNMoney. Retrieved 2016-08-20.
- "Game streaming coming to Windows 10, and bitstream coming to Xbox One". Ars Technica. Conde Nast. Retrieved 26 October 2016.
- "The Xbox One gets Microsoft's Beam streaming and a faster interface today". The Verge. Retrieved 26 May 2017.
- "Matt (Mixer co-founder) Twitter". Twitter. Retrieved 27 May 2017.
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