Mixpanel

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Mixpanel
Mixpanel logo.jpeg
Developer(s)Mixpanel
Operating systemCross-platform (web-based application)
TypeStatistics, Analysis, Cohort Analysis
Websitewww.mixpanel.com

Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

Its toolset contains in-app A/B tests and user survey forms.[1] Data collected is used to build custom reports and measure user engagement and retention.[2] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.

History[edit]

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[3] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[4] Max Levchin and Keith Rabois.[5]

In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.[6]

References[edit]

  1. ^ "Mixpanel Adds Mobile A/B Testing To Its Analytics Platform". TechCrunch. Aug 27, 2011.
  2. ^ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". AllThingsD. Dec 17, 2012.
  3. ^ "Mixpanel profile on CrunchBase". CrunchBase.
  4. ^ "Mixpanel Raises $65 Million to Build Predictive Data Tech". The Wall Street Journal. Dec 18, 2014.
  5. ^ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". TechCrunch. May 10, 2012.
  6. ^ Levy, Ari (2018-04-24). "Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down". CNBC. Retrieved 2018-04-24.

General references[edit]

External links[edit]