Mixpanel

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Mixpanel
Mixpanel logo.jpeg
Developer(s) Mixpanel
Operating system Cross-platform (web-based application)
Type Statistics, Analysis, Cohort Analysis
Website www.mixpanel.com

Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

Its tool-set contains in-app A/B tests and user survey forms.[1] Data collected is used to build custom reports and measure user engagement and retention.[2] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.[3][4]

History[edit]

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[5] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[6] Max Levchin and Keith Rabois.[7]

In 2015 Mixpanel announced Codeless Mobile Analytics with point-and-click interface to track user interactions in their Android or iOS app.[8]

In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board, selecting Amir Movafaghi as the new CEO.[9]

References[edit]

General references[edit]

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