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MocoSpace on iPhone
Type of business Private
Type of site
Social networking service
Available in Multilingual (8)
Founded October 20, 2005; 11 years ago (2005-10-20)
Headquarters Boston, Massachusetts, US
Industry Internet
Registration Required
Users Increase 3.27 million monthly active users (September 8, 2015)
Current status Active
Written in Java

MocoSpace is a mobile game community specifically focused on HTML5 for mobile, also known as a mobile social network.[1] The features of the site are similar to other social networking sites. Features include mobile games, chat, instant messaging, eCards, and photos.[2] MocoSpace is an off deck[3] mobile site, which means that it isn't featured on the start page of cell phone carriers but is a standalone mobile web site that can be visited by any phone with mobile web access. MocoSpace is one of a number of Boston-area startups focusing on developing applications for the mobile web.[4] It is also one of the largest mobile websites of any type in the U.S. as reported by Hitwise [5][6] Venture funding for start up companies in the mobile space expanded rapidly starting in 2005,[7] and MocoSpace was a beneficiary of this trend. In 2007, MocoSpace received an initial $3 million series A round of venture funding [8] and in January 2008 received a $4 million series B round of funding.[9] At that time, MocoSpace also announced 2 million registered users and 1 billion monthly page views, placing it among the very largest off deck mobile social communities. Like most social networking services, the business model is based on serving advertisements to users.[10]


Because of its ad-based revenue model, MocoSpace has partnered with a number of mobile ad networks. Since ad revenue is based on user traffic, known user-generating techniques often involve user-generating profiles that instigate other users in order to build traffic, delete inflammatory profiles whom they offend, in order to increase the total number of new profiles being created in a given month.

See also[edit]


  1. ^ "Cellphones look to gain a greater voice in an Internet world". International Herald Tribune. Retrieved 2008-02-28. 
  2. ^ " Packs Quite a Punch!". JollyJo TV. 2008-02-07. Archived from the original on 2008-03-06. Retrieved 2008-02-26. 
  3. ^ "What Services Are Driving Mobile Internet Usage?". ClickZ. 2006-05-18. Retrieved 2008-02-26. 
  4. ^ "MocoSpace Raises $4 Million B Round". TechCrunch. 2008-01-27. Retrieved 2008-02-26. 
  5. ^ "Top 10 Mobile Phone Websites - March 2008". Hitwise/ 2008-05-02. Retrieved 2008-05-20. 
  6. ^ "SkyZone Entertainment Announces Acquisition of JSmart Technologies". TMCnet. 2004-10-19. Retrieved 2008-02-26. 
  7. ^ Johnson, Carolyn Y. (2007-08-29). "Moving way beyond small talk". The Boston Globe. Retrieved 2008-02-26. 
  8. ^ "MocoSpace lands $3m in funding". The Boston Globe. 2007-08-27. Retrieved 2008-02-26. 
  9. ^ "MocoSpace Raises $4 Million B Round". TechCrunch. 2008-01-27. Retrieved 2008-02-26. 
  10. ^ "People are playing mobile games at home". VentureBeat. 2012-03-22. Retrieved 2012-03-22. 

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