Model Shop (film)

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Model Shop
Model Shop FilmPoster.jpeg
Directed by Jacques Demy
Produced by Jacques Demy
Written by Jacques Demy
Starring Anouk Aimée
Gary Lockwood
Alexandra Hay
Music by Spirit
Edited by Walter Thompson
Distributed by Columbia Pictures
Release date
1 April 1969
Running time
97 minutes
Country United States
Language English
Budget $1 million[1]

Model Shop is a 1969 American film by French writer-director Jacques Demy starring Gary Lockwood, Alexandra Hay, and Anouk Aimée, featuring a guest appearance by Spirit who recorded the soundtrack. Demy made Model Shop, which was his first English-language film, following the international success of his film, The Umbrellas of Cherbourg. Aimée reprises the title role from Demy's 1960 French-language film Lola.

Model Shop makes explicit the fact that Demy's films take place in the same narrative universe. It weaves together the plots of Lola, The Umbrellas of Cherbourg, and Bay of Angels. Catherine Deneuve appears as herself on the cover of a coffee-table magazine in Lola's apartment.

Plot summary[edit]

In 1969 Los Angeles, 26-year-old architect George Matthews (Gary Lockwood) is floundering. He's unemployed and in debt, his live-in girlfriend, aspiring actress Gloria (Alexandra Hay), is tired of him, and his car is about to be repossessed.

Going round to friends to scrounge $100 to stave off the finance company, he sees a beautiful foreign woman (Anouk Aimée) in a white convertible and follows her to a mansion in the hills. Ringing up his parents, he learns that his draft notice has arrived and he must report for Army duty the next week. For the first time, he comes face-to-face with his own mortality.

On the street he sees the beautiful woman again and follows her. She enters a model shop, a tawdry studio where customers can take erotic photographs, and he books a session with her, but she is uninterested in his attentions. At home he finds that Gloria has landed a job with a new admirer, who is taking her out for the evening. Obsessed with the enigmatic foreigner, he returns to the model shop and books another session with her. She tells him she is French, named Cécile but working as Lola, and recounts some of her problems. Abandoned by her husband Michel for a female gambler named Jackie Demaistre, she is trying to make enough money to return to France and her son.

In a tender night of drinking and lovemaking at Lola's apartment, George and Lola talk of their failed romances, their dashed dreams, philosophy, and mortality. Through their conversation, they each find the willpower to continue living, and George gives her the money he had borrowed to save his car. The next morning, when George goes home, he finds Gloria packing to leave. He phones Lola, but her roommate tells him she flew out to Paris early that morning, having enough cash for a plane ticket. As they talk, a tow truck outside is removing his car. He tells the roommate: "I just wanted to tell her that I love her. I wanted her to know that I was going to begin again. It sounds stupid, I know. But a person can always try."


Jacques Demy later told the Los Angeles Times:

I came here for a vacation, not to make a movie. But I fell in love with LA. I just had to make a film. It's so marvellous. When I left Paris it was dead. Now I've missed the revolution and everything. But I had been so depressed, so discouraged. I said I must go someplace where something's happening. I don't want to be pretentious but I want The Model Shop to be Los Angeles, 1968 – like Rossellini's Europa '51. Lola is a very small part. She ties the story together. Everything is like a puzzle: it fits together. I want to forget Cherbourg, Rochefort. I've gone as far as I can with that. I needed another language, new problems. This won't be a Hollywood movie. I told them I like to shoot on location, use real people whenever possible. The sound stage, big stars, big budget – I wouldn't enjoy that. I learned the city by driving – from one end of Sunset to the other, down Western all the way to Long Beach. LA has the perfect proportions for film. It fits the frame perfectly.[1]

Demy initially wanted to a new face in the leading role, and chose the then-unknown Harrison Ford. Columbia Pictures, however, had no confidence in Ford's abilities and demanded that Demy hire a more experienced actor.[2][3] Gary Lockwood was eventually cast on the basis of his performance in 2001: A Space Odyssey. Demy says Lockwood "had nothing to do in Space Odyssey but he knew how to move. He's very natural, very simple."[1]

Alexandra Hay was cast after Demy saw her in The Beard. She was under contract to Columbia, who financed the film. "Alexandra is a free bird", said Demy. "In a certain way she is like Jeanne Moreau... She has the same strong will. She will succeed because she wants to act. I think maybe Bette Davis was that way too."[1]

Adrien Joyce did some work on the script.[4]

Filming began in June 1968. Anouk Aimée did not arrive until four weeks into filming, well after she was expected. Rumours said that this was due to her affair with Omar Sharif (Aimée was married at the time). Eventually, after Columbia Pictures sent her an ultimatum, Aimée arrived and filming resumed.[5][6]

"I did Jacques's first film so it has to be that I do his first American film", said Aimée.[1]


The film performed poorly at the box office. Demy's wife Agnès Varda later said Demy "was less than happy with what Columbia did with Model Shop. They killed it! I don't say it was the greatest picture but opening it in double features in the suburbs! Columbia really let him do what he wanted but he didn't get the point early enough: if you make a cheap movie they don't think anything of it."[7]

Critic Jonathan Rosenbaum views Model Shop as one of director Jacques Demy's most critically underrated and neglected films,[8] writing that "the play between actuality and artifice is the most complex and unconventional" in the film.

Adrian Martin has also celebrated the "still-too-little seen" Model Shop. He notes how it is "keyed into the mild eventfulness of the fait divers, undeniably emotional and momentous events happening to, or resonating within, derisory bodies that can scarcely support, transmit, narrate or pass on that emotion."[9]

Ignatiy Vishnevetsky of The A.V. Club is also a major proponent of Model Shop, writing that Demy's film is "obsessively escapist" and that "every film [Demy] made, whether it had singing in it or not, was essentially a musical; he could make the sad streets of Nantes into an MGM back lot.".[10] He later includes it in his "Cine-Autobiography", a list of unranked films which "opened doors or made [him] turn a corner.".[11]

Charlotte Garson notes how the films of Demy, as in the works of Balzac and Proust, create a universe in which not only themes but characters reappear. A few of the recurring motifs in Model Shop are chance making or marring relationships, lovers parted by war, women surviving by near-prostitution and the USA as a world of sunshine where people drive open-top cars. Cécile is not only a character from Lola, which also featured her husband Michel, her lover Frankie and her child, but was mentioned in Les Demoiselles de Rochefort as well. Another mention is of the gambler Jackie from La Baie des Anges.[12]

Model Shop is included on Sight and Sound 's list of 75 most neglected films. Films on the list were selected by 75 international critics as "unduly obscure and worthy of greater eminence".[13]

When promoting Model Shop Demy said he wanted to make an all-singing musical in America about students called The Interview.[14] It was never made.

Appearances in other media[edit]

A brief portion of the film is seen at the beginning of the season seven episode of Mad Men, "Field Trip", when the character Don Draper is shown watching it in a theater. The plot of the episode mirrors that of the film; Don is in a failing marriage with his actress wife Megan.

See also[edit]


  1. ^ a b c d e Thomas, Kevin (21 July 1968). "Demy, Anouk Meet Again--In L.A., of All Places". Los Angeles Times. p. c14. 
  2. ^ NEW DVD'S; Unknown Harrison Ford With No Future, The New York Times, 9 December 2003
  3. ^ Harrison Ford: «Jacques Demy avait foi en moi», Le Figaro, 8 April 2013
  4. ^ CHANGAS, ESTELLE (2 May 1971). "Easy' Author on Cutting Edge of Lib in Films: Movies 'Easy' Author on Cutting Edge of Lib in Films". Los Angeles Times. p. s1. 
  5. ^ "Anouk Missing at 'Model Shop'". Los Angeles Times. 11 June 1968. p. f17. 
  6. ^ "Anouk Aimée Arrives for 'Model Shop'". Los Angeles Times. 26 June 1968. p. g8. 
  7. ^ Thomas, Kevin (7 Sep 1969). "Life Comes First, Films Second to Agnès Varda". Los Angeles Times. p. q63. 
  8. ^
  9. ^
  10. ^
  11. ^
  12. ^ (French) Garson, Charlotte (December 2008), "Jacques Demy en ses œuvres complètes; Super ou ordinaire?", Études, 409, pp. 653–662, retrieved 31 May 2016 
  13. ^
  14. ^ Weiler, A H. (2 Feb 1969). "More and More Malamud". New York Times. p. D13. 

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