Moe's Southwest Grill

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Moe's Southwest Grill
Subsidiary
Industry Fast casual restaurant
Founded Atlanta, Georgia, United States 2000 (2000)
Headquarters Atlanta, Georgia, United States
Number of locations
600+ ( 2015)
Area served
North America
Key people
Paul Damico (President)[1]
Products Tacos, Burritos, Quesadillas, Stacks, Nachos, Burrito Bowls, White Rice with a southwest seasoning and other Southwestern fare
Parent Focus Brands
Website moes.com

Moe's Southwest Grill, referred to informally as Moe's, was founded in Atlanta, Georgia, in December 2000,[2] by Raving Brands. In August 2007, the brand was purchased by Focus Brands.[3] As of the 2013 purchase, there were about 500 locations in operation in 35 states.[4] As of July 14, 2014 the number of Moe's locations increased to over 550 in the US after signing 120 new franchises in six months.[5]

Menu items[edit]

Many of the menu items have names drawn from popular culture memes such as:

  • "Art Vandalay" and "Close Talker" (both from the television series Seinfeld, where "Art Vandalay" refers to George's alias as an architect and importer/exporter. "Close Talker" refers to Elaine's boyfriend who talks unsually close to people.)[6]
  • "Who is Kaiser Salsa", a reference to the infamous and mysterious villain in The Usual Suspects.
  • "El Guapo's Infamous Salsa", named after the villain in the movie Three Amigos.
  • The "Triple Lindy" burrito (no longer on the menu), a reference to the movie Back to School.
  • The "John Coctostan" quesadilla, a reference to the movie Fletch.
  • The "Billy Barou" nachos, a reference to the movie Caddyshack.
  • The "Ruprict" may be a mistaken reference to[weasel words] Steve Martin's character "Ruprecht" in a scene from the movie Dirty Rotten Scoundrels.
  • The "Julia Gulia" stack, a reference to the movie The Wedding Singer
  • The "Earmuffs" burrito bowl, a reference to the movie Old School
  • The "Wrong Doug" stack, a reference to the movie The Hangover where the main characters mistake an African-American man named Doug for their Caucasian friend.
  • The "Joey Bag of Doughnuts" is a reference to the comedian Mike Birbiglia.

International locations[edit]

Moe's has locations in Turkey and Russia. According to the company 'newsroom' website (moessouthwestgrill.wordpress.com), franchise partners also exist in Costa Rica [7] and Jamaica.[8]

Turkey[edit]

In 2011 Moe's opened its first location outside the US in Turkey.[9]

Russia[edit]

In September 2012 Moe's opened its first Russian franchise[10] located in the center of Moscow near the Kremlin on Pyatnitskaya Street.[11][12]

References[edit]

  1. ^ FOCUS Brands press release, Moe’s Southwest Grill Names Paul Damico as Brand President, May 6, 2008
  2. ^ FOCUS Brands press release, FOCUS Brands to Acquire Moe’s Southwest Grill, April 11, 2007
  3. ^ Minnick, Fred, FOCUS Brands Buys Moe's Southwest Grill, QSR Magazine, April 11, 2007
  4. ^ FOCUS Brands press release, FOCUS Brands and Roark Capital Complete Purchase of Moe's Southwest Grill, August 30, 2007
  5. ^ "Moe’s Southwest Grill Inks 120 New Franchise Deals in First Half of 2014". moessouthwestgrill.wordpress.com (Press release). July 14, 2014. Retrieved July 18, 2014. 
  6. ^ McClurg, Kelly (2002-04-12). "Moe's Southwest Grill expanding in local market". Birmingham Business Journal. Retrieved 2009-04-01. 
  7. ^ Matt Levin (November 24, 2012 "With Moe’s, finally a real Burrito in Costa Rica", ticotimes.net. Retrieved 18 July 2014
  8. ^ Moe’s Southwest Grill Opens First Jamaican Location. moessouthwestgrill.wordpress.com, Retrieved 18 July 2014
  9. ^ Moe’s Southwest Grill Opens First International Location in Turkey/. moessouthwestgrill.wordpress.com, Retrieved 18 July 2014
  10. ^ http://moesrussia.com/
  11. ^ "13 Pyatnitskaya Street". Google Maps. 
  12. ^ Moe’s Southwest Grill to Open 50 Restaurants in Russia. moessouthwestgrill.wordpress.com, Retrieved 18 July 2014

External links[edit]