|Founded||South Korea (1997)|
|Headquarters||Seoul, South Korea|
Number of locations
|650+ stores (2013)|
Mom's Touch (Hangul: 맘스터치), is a chicken burger chain based in South Korea. As of 2015, the chain had over 650 retail stores in South Korea. The company's name comes from the thought that their food is made the same way a mother would make for her family.
Mom's Touch main products are fried chicken wings, chicken burgers, and hamburgers. The fried chicken wings come in a variety of flavors such as spicy, chili pepper, honey, garlic, onion cheese, and curry. The chicken burger types include white garlic, chicken thigh burger, chicken filet burger, ham and cheese, jalapeno chicken burger, Cajun mango burger, and spicy chicken burger. The hamburger types include bulgogi burger, spicy bulgogi burger, and Jr. Burger. Mom's Touch also does not use trans fat oils or monosodium glutamate in their products. Sides available include french fries, Yakimandu, fried shrimp, salads, and chicken wraps.
Mom's Touch advertising had predominately relied on comedic television commercials. One commercial shows the small amount of food given by other companies then goes on to show how much bigger Mom's Touch portion sizes are.
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