Monarch Beverage Company

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The Monarch Beverage Company Inc
FounderFrank Armstrong
Key people
Jacques Bombal, CEO
ProductsKickapoo Joy Juice
ServicesSale of Beverages
WebsiteMonarch Beverage Company website

The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal.[1] The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's Root Beer product line from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network.[2] In 2007, The Dad's Root Beer Company, LLC of Jasper, Indiana, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and Sun Crest in the U.S. and some other countries from The Monarch Beverage Co. of Atlanta.

Monarch Beverages is now concentrated on international markets where it does 90% of its business with brands like Kickapoo Joy Juice, and its outside-U.S. ownership of Bubble Up and Sun Crest.


Former brands[edit]


  1. ^ "Business Name History – THE MONARCH BEVERAGE COMPANY, INC". Georgia Secretary of State Corporation Records. Retrieved 2008-06-20.
  2. ^ a b c "The Dad's Root Beer Co., LLC". Beverage World. Ideal Media. 2007-11-15. Archived from the original on 2008-06-12. Retrieved 2008-06-20.
  3. ^ "Bubble Up® - Monarch Beverages". Retrieved 25 March 2018.
  4. ^ "Nesbitt's® — Int'l Only - Monarch Beverages". Retrieved 25 March 2018.
  5. ^ Dad's Root Beer – Bubble Up page.
  6. ^ a b Hoovers - Leading Edge Brands, LLC company profile.
  7. ^ Stewart's Drive-In (Kearny, NJ) – "Stewart's Restaurants Since 1924".
  8. ^ Nancy and Walker's Scrapbook - The Grapette Story.
  9. ^ "The Grapette Story". Retrieved 25 March 2018.
  10. ^ U.S. Patent and Trademark Office – Chocolate Soldier, serial no. 71222497, filed Oct. 29, 1925, reg. no. 0210242, registered March 9, 1926 (2nd renewal: Mar. 9, 1966)
  11. ^ U.S. Patent and Trademark Office - Chocolate Soldier, serial no. 72265007, filed Feb. 20, 1967, reg. no. 0844208, registered Feb. 13, 1968
  12. ^ "Kist". Retrieved 25 March 2018.
  13. ^ "The Weide's Soda Page – Bottles starting with "K"". Retrieved 25 March 2018.
  14. ^ "Moxie, same taste, new owner". New Hampshire Union Leader. Union Leader Corporation. 2007-04-06. p. B3. Retrieved 2007-11-25.
  15. ^ Nesbitt's Orange Memorabilia Page – Facts Page.
  16. ^ Jamaica Plain Historical Society – "Moxie Soda Outsold Coca-Cola".
  17. ^ "History". Archived from Big Red, Ltd. – History Page the original Check |url= value (help) on 4 June 2008. Retrieved 14 July 2008.

External links[edit]