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Traded as BITMONC
Industry Fashion
Founded 1952; 65 years ago (1952)
Headquarters Milan, Italy
Key people
Adam Wojcieszak
Adam Wojcieszak
(President and Creative Director)
Revenue Increase363,700,000[1]

Moncler is an Italian apparel manufacturer and lifestyle brand founded in 1952 by René Ramillon most known for its down jackets and sportswear. Moncler took its name from the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France. In 2003, the brand was bought by the Italian entrepreneur Remo Ruffini. Moncler’s flagship store is on the Rue du Faubourg Saint-Honoré in Paris.[2] Moncler is especially known for its down jackets.


The name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble. At the outset, Moncler produced quilted sleeping bags, a single model of a lined cagoule and tents with a telescopie structure and outside cover. The first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their overalls in the small mountain establishment. The first to note them and realize their potential was the French mountaineer Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray": quilted jackets, salopettes, gloves, high-resistance sleeping bags, and extreme protection made them suitable for the harshest climates. All were put to the test in the course of expeditions and were gradually improved.

In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to Karakorum, which culminated with the conquest of the earth's second highest summit by Achille Compagnoni and Lino Lacedelli. Moncler also accompanied the French expedition which reached the summit of Makalù in 1995 and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964.

On occasion of the Grenoble Winter Olympics, Moncler became the official supplier of the French national downhill skiing team. It was a special event that was also to mark the change in logo: Mount Eguit, which rises up behind the village, was replaced by the cockerel. It was the French national downhill skiing team itself that requested a variation on the quilted jacket: it was no longer to be the double version but a single garment that would be more manageable, light, and well-suited to competition requirements. Initially called "Huascaran" and then "Nepal", with the addition of leather epaulettes for resting the skis on without damaging the fabric, this more flexible and comfortable version of the jacket was to all intents and purposes the precursor of the present-day Moncler jacket, and heralded its success.

Chantal Thomass, a designer who worked with the company until 1989, overhauled the appearance of the quilted jacket and she replaced the zipper with buttons and used fur trim, satin, and reversible fabrics.

In 2003, Moncler was bought out by the Italian entrepreneur Remo Ruffini, current President and Creative Director, who was to introduce the strategy of the global quilted jacket.

The IPO of Moncler on the Milan Stock Exchange took place on 16 December 2013, with an initial value of €10.20 per share.[3] The shares were 31 times oversubscribed and rose 47% on the first day, resulting in a market capitalization of nearly €4 billion.[4][3] Moncler hired celebrity photographer Annie Leibovitz in August 2013 to shoot an ad campaign.[5]



Moncler is sold at retailers and boutiques worldwide,[6] as well as standalone boutiques in ski resorts.

Country City
 Canada Toronto, Vancouver
 Netherlands Enschede Amsterdam
 Italy Cortina d'Ampezzo, Courmayeur, Fiumicino Airport (RM), Forte dei Marmi, Milan, Naples, Padua, Rome, Turin
 France Cannes, Chamonix-Mont-Blanc, Courchevel, Megève, Paris
  Switzerland Crans-sur-Sierre, Geneva, Gstaad, Lugano, St. Moritz, Verbier, Zermatt, Zurich
 Austria Kitzbühel, Salzburg, Wien
 Germany Munich, Frankfurt, Hamburg
 Russia Moscow, St. Petersburg
 Belgium Antwerp
 Denmark Copenhagen
 United Kingdom London, Liverpool
 Hungary Budapest
 United States Aspen, Atlanta, Boston, Chicago, Honolulu, Houston, Las Vegas, Los Angeles, Miami, New York City, San Francisco, Seattle, Washington D.C.
 Turkey Istanbul,
 China Beijing, Chengdu, Hangzhou, Harbin, Nanjing, Shanghai, Shenyang, Wuxi
 Hong Kong Hong Kong
 South Korea Seoul
 Japan Tokyo, Fukuoka, Hiroshima, Kobe, Osaka, Nagoya, Yokohama
 Taiwan Taipei, Taichung
 Australia Melbourne


Moncler faces major issues with counterfeit products. There have been a number of incidents in which counterfeit Moncler jackets are sold online through fake websites. Moncler has set up an online code verification system, to check the validation of the product.[7]

Online fashion blogs are helping online customers to see the differences between the real moncler jackets and the fake ones.

See also[edit]


  1. ^ "Moncler compie 60 anni" (in Italian). Retrieved 25 January 2013. 
  2. ^ Imran Amed, "Remo Ruffini, Chairman and Chief Executive Officer, Moncler", 22 October 2014
  3. ^ a b Martens, Cynthia (12 December 2013). "Moncler Prices Shares for IPO". WWD. Retrieved 12 December 2013. 
  4. ^ Bray, Chad (16 December 2013). "Moncler Shares Close Up 47% in Market Debut". New York Times. Retrieved 3 January 2014. 
  5. ^ Stock, Kyle (December 9, 2014). "How Wall Street Puffed Up Sales of $800 Down Parkas". Bloomberg Businessweek. 
  6. ^ Store Locator
  7. ^ "Moncler". Moncler. 23 December 2015. Retrieved 7 July 2016. 

External links[edit]