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Monetate, Inc.
IndustrySoftware, Website Optimization
FounderDavid Brussin, David Bookspan
SuccessorKibo, Centre Lane Partners
Area served
Key people
Brian Wilson, CEO
Eric Rosado, CPO
Austin Rochford, CTO
K.C. Attaya, CFO
Andrew Koperwas, CMO
Adrian Moss, General Manager, EMEA & APAJ
Jessica McDouall, CCO
Production output
Monetate Personalization Platform;
Monetate Personalization Engine;
Monetate A/B/n Testing;
Monetate Product Recommendations;
Monetate Product Finder;
Monetate Social Proof;
Monetate Automated Personalization

Monetate is an American software company founded in 2008 that provides A/B/n testing, multivariant testing and personalization software for online retailers, airlines, insurance companies, food & beverage companies, and more.


Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.

In July 2014, Monetate had about 230 employees.[1]

In October 2019, Monetate was acquired by Kibo, a cloud commerce provider wholly owned by Vista Equity Partners for an undisclosed sum.[2][3] As of 2021, the Monetate brand has been discontinued by Kibo.[4]

In October 2022, Kibo spun out personalization business under the relaunched Monetate brand, including the products of Monetate and Certona. The newly relaunched brand was sold to Centre Lane Partners, a private investment firm. [5]


  1. ^ "Q&A: David Brussin of Monetate".
  2. ^ Hercher, James (11 October 2019). "Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud". AdExchanger. Retrieved 14 May 2020.
  3. ^ "Kibo to Acquire Monetate to Personalize the Entire Customer Journey". RIS News. Retrieved 14 May 2020.
  4. ^ "Monetate".
  5. ^ "Kibo Spins Out Personalization Business Under the Monetate Brand". 28 October 2022. Retrieved 10 November 2022.