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Monetate, Inc.
IndustrySoftware, Website Optimization
FounderDavid Brussin, David Bookspan
Area served
Key people
Lucinda Duncalfe, CEO
David Brussin, CPO
Bob Lawson, CFO
Brian O'Neil, CTO
Production output
Monetate Intelligent Personalization Engine;
Monetate Test & Segment;
Monetate Intelligent Recommendations
Number of employees
220 (as of April 2014)[1]

Monetate is an American software company founded in 2008 that provides e-commerce solutions[buzzword] for online retailers.


Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.

In January, 2008, Monetate raised a $600,000 seed round from First Round Capital.[2]

In December, 2010 Monetate raised $5.1 million in Series A round funding, led by First Round Capital and FLOODGATE.[2]

In August, 2011, Monetate raised $15 million in Series B round funding, led by OpenView Venture Partners.[2]

In February, 2013 Monetate raised $17.3 million Series C round funding. In December, 2013, Monetate raised $8 million in Series C round funding from Common Fund, First Round Capital, FLOODGATE, Lead Edge Capital, and OpenView Venture Partners.[3]

In April, 2014, Bob Lawson became Monetate's Chief Financial Officer.[4] In July, 2014, Monetate had about 230 employees.[5] Lucinda Duncalfe was named CEO in August, 2014.[4]

In 2019, Monetate was acquired by Kibo, a cloud commerce provider wholly owned by Vista Equity Partners for an undisclosed sum.[6][7]


  1. ^ "From two employees to 220, in only six years". Fortune. 17 April 2014. Retrieved 18 May 2016.
  2. ^ a b c "Monetate - CrunchBase".
  3. ^ "Dec 5, 2013: Monetate - Funding Round - Series C - CrunchBase".
  4. ^ a b "Monetate Appoints New CEO Lucinda Duncalfe to Help Company Meet Growing Demand for Digital Personalization - Monetate".
  5. ^ "Q&A: David Brussin of Monetate".
  6. ^ Friday, James Hercher //; October 11th; Pm, 2019-12:51 (11 October 2019). "Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud". AdExchanger. Retrieved 14 May 2020.CS1 maint: numeric names: authors list (link)
  7. ^ "Kibo to Acquire Monetate to Personalize the Entire Customer Journey". RIS News. Retrieved 14 May 2020.