Braas Monier Building Group

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Braas Monier Building Group S.A.
Société anonyme
ISIN LU1075065190
Industry Building materials
Founded 2009
Headquarters Luxembourg
Key people
Georg Harrasser (CEO)
Revenue 1,235.8 million euros (2016)
Number of employees
7,922 (as of 31 Dec 2016)

Braas Monier Building Group (Braas Monier) is a manufacturer of building materials for pitched roofs as well as roofing accessories in Europe, some Asian markets and South Africa. The Group's product range includes concrete and clay roof tiles, roofing accessories for the different functional aspects of pitched roofs as well as ceramic and steel chimneys and energy systems. Braas Monier is headquartered in Luxembourg.

By its own account, Braas Monier has operations in 36 countries with 121 production facilities (as of 31 December 2016). In 2016, the Group generated revenues of 1,235.8 million euros.[1] As of 31 December 2016 Braas Monier had 7,922 employees. Since 25 June 2014 Braas Monier is listed on the Prime Standard at the Frankfurt Stock Exchange and was listed on the SDAX from 22 September 2014 until 2 February 2017. Since April 2017 Braas Monier Building Group is part of the US company Standard Industries.

Corporate structure[edit]

Board of directors[edit]

The company is led by a one-tier board structure, consisting of a Board of Directors which must be composed of a minimum of three members and a maximum of ten members, to be appointed by the general meeting of shareholders of the company for a maximum term of six years.

Executive Directors

  • Georg Harrasser, CEO
  • Matthew Russell, CFO

Non-executive Directors

  • Jean-Pierre Clavel
  • Christopher Davies
  • David J Millstone
  • Jason I. Pollack
  • John F. Rebele
  • Tony Robson
  • David S. Winter

Senior Management[edit]

Georg Harrasser, CEO Matthew Russell, CFO

Brands and subsidiaries[edit]

Revenues by region[edit]

In 2016 Braas Monier generated revenues of 1,235.8 million euros. Those were divided up between the regions as follows:

Region Revenues in %
Germany 27
UK 12
France 10
Asia & Africa 9
Nordic & Baltic 10
Italy 6
Other Europe 26


Wildlife visitor centre near Colchester, Essex, UK with "Cambrian Slate" from Redland
The Grand Hyatt Hotel in Goa, India, with "Elabana" concrete roof tiles from Monier India

The following international product brands are part of Braas Monier Building Group:

Braas is the Group's brand for Germany, Poland, Russia, Switzerland and Turkey. The bestselling product of the company, the "Frankfurter Pfanne", is also part of the Braas brand.

de:Bramac is the brand for the Southeast European markets. Bramac is seated in Austria. In addition, Bramac has locations in Czech Republic, Hungary, Slovakia, Romania, Bulgaria, Slovenia, Serbia, Bosnia and Herzegovina and Croatia. Since 2011, Braas Monier owns 100% of Bramac; before that Braas Monier and Wienerberger each held 50%.[2]

In 2015 Braas Monier took over Cobert, the Spanish and Portuguese market leader for roof tiles. Currently Cobert is selling roof tiles in over 50 countries on five continents. In Spain and Portugal the company has seven production facilities.[3]

Founded under the name "Vereeniging Tiles Ltd." in 1949, Coverland[4] emerged from the merger of four roof tile manufacturers in 1976. The company has eight production facilities and three storage sites in South Africa.

The brand Monier is being used in Belgium, Denmark, Estonia, Finland, France, Italy, Latvia, Lithuania, the Netherlands, Norway and Sweden as well as in China, Malaysia, India and Indonesia.

Redland[5] was founded in 1919 in the UK and thus represents the oldest brand within the company. Its foundation also lays the basis for the foundation of the later Braas Monier Building Group. Redland products are available in the UK and Ireland.

Schiedel is a European manufacturer of chimneys and energy systems seated in Nußbach/Austria. The company was founded in Erbach near Ulm/Germany in 1946 and is currently present in 19 European countries. Since 1990 Schiedel is part of Braas Monier.

Wierer[6] is a roofing brand in Italy. Braas Monier is selling roof tiles as well as roofing accessories under the name Wierer. The company was founded in Kiens in South Tyrol in 1963, where Monier Italy still has its headquarters.

Locations (administration, sales, production)[edit]

Braas Monier is represented in the following countries in Europe, Africa and Asia:

  • Albania
  • Belgium
  • Bosnia-Herzegovina
  • Bulgaria
  • China
  • Germany
  • Denmark
  • Estonia
  • Finland
  • France
  • UK
  • Italy
  • India
  • Indonesia
  • Croatia
  • Latvia
  • Lithuania
  • Malaysia
  • Netherlands
  • Norway
  • Austria
  • Poland
  • Portugal
  • Rumania
  • Russia
  • Sweden
  • Switzerland
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • South Africa
  • Czech Republic
  • Turkey
  • Hungary
  • Ukraine

Technical Centre[edit]

Braas Monier operates a so-called Technical Centre for[7] research and development with locations in Heusenstamm near Frankfurt/Main, Germany, and in Crawley in the South of London, UK, where new and existing products are being developed and tested. Here, geologists, material scientists, chemists, physics, product designers and engineers work together in interdisciplinary teams. Products are subject to tests for handling, wind load, fire behaviour, weather resistance and ventilation. Thousands of product samples are placed for regular review in the company's own weathering stations in eight countries all over the world in order to simulate their behaviour under different climates.

Wind tunnel[edit]

Wind tunnel at the Technical Centre in Heusenstamm

A wind tunnel, located at the Technical Centre in Heusenstamm, is able to simulate extreme weather conditions which typically arise only every 50 years. Fans, sprinkling nozzles and a hydraulic system for changing the roof pitch help to test the products in four weather scenarios. Tests will be run until water leaks from the bottom of the roof and thus the maximum load has been determined.[8] Products which have been tested successfully are – for instance by Braas Germany – being issued with a 30-year-guarantee for the material and an additional 30-year-guarantee for frost resistance.[9]

Collaboration in external committees, associations and organisations[edit]

Employees of Braas Monier's Technical Centre are actively involved in the following committees, associations and organisations which – among others – work on the development of industry standards: European Cool Roofs Council,[10] National Federation of Roofing Contractors,[11] Building Research Establishment, International Organization for Standardisation (ISO), IFD International Federation for the Roofing Trade,[12] European Committee for Standardization (CEN), British Standards, Cool Roof Rating Council,[13] Deutsches Institut für Normung, National House Building Council, Construction Products Association, lifeHEROTILE.


Product categories[edit]

Timbered house with Braas clay tile "Granat 13" in Oberaula, Germany
Roof tiles Concrete tiles and clay tiles for the pitched roof
Roof accessories Ridge and hip, underlays, roof outlets, snow and safety systems, gutters, valleys, windows, abutments, eaves, fixings, insulation, solar thermal and photovoltaic systems
Jacketing for HVAC systems WrapTec[14][15] is an innovative material for the jacketing of HVAC (heating, ventilation and air conditioning) systems
Chimneys and energy systems Ceramic chimneys, steel chimneys, fireplaces, ventilation systems



Rudolf H. Braas

The history of the company can be traced back to 1919 when the "Redhill Tile Company" was founded in the UK. In November of this year, production of the first concrete roof tiles started. In 1946, the company changed its name and became "Redland Tiles". After an expansion period between 1949 and 1951 in which Redland invested in South Africa, Australia and Malaysia, the company bought the majority of Braas in Germany. Braas’ founder, de:Rudolf Braas, had already had closed contacts with his British colleagues for some time. Still in the same year, the company's parent plant was built in Heusenstamm near Frankfurt/Main, Germany.

"Frankfurter Pfanne"[edit]

Advertisement for "Frankfurter Pfanne" from the 1950s

From its market entry in 1954 until now, the "Frankfurter Pfanne" (English: Double Roman) has been the most laid concrete tile model in Germany.[16] The main ingredients of a concrete roof tile are sand, concrete, water and colour pigments on an iron oxide basis. From the beginning, Braas gave a 30-year-guarantee on the materials of the "Frankfurter Pfanne" and was thus the first manufacturer in Germany to give long-term guarantees on building materials.[17] In 1958, four years after market entry, the word and figurative mark "Frankfurter Pfanne" was registered with the patent office.

Today there are six models of the "Frankfurter Pfanne" in 13 different colours and two surfaces. Today Braas Monier is selling the "Frankfurter Pfanne" all over the world.

Growth and acquisitions[edit]

In the early 1950s Braas Monier expanded into non-European markets for the first time by going into South Africa, Australia and Malaysia. Further expansion to Southeast Asia and Austria followed in the late 1960s and to other European countries at the beginning of the 1970s. The market entries into Japan, Indonesia, Malaysia and the USA between 1973 and 1979 marked one of the strongest expansion periods of the company. From 1993 the Group entered further markets like Scandinavia, the Baltic States, Poland and Russia. In 2001, the worldwide production network could be expanded to over 200 plants.

Two of the major acquisitions were Schiedel (1991) and Klöber. Since 2011 Braas Monier holds 100% of the Austrian company Bramac. In January 2015, the Group announced the acquisition of roof tile manufacturers Tejas Cobert (Spain) and CT Cobert Telhas (Portugal). In 2015 and 2016 Braas Monier took over the leading manufacturer of clay roof tiles in Malaysia, Golden Clay Industries (GCI), the Italian clay roof tile manufacturer Ceprano Coperture S.r.l. and the Danish manufacturer of roof accessories J.A. Plastindustri S/A.

Ownership changes[edit]

Redland Braas Building Group[edit]

In 1996, Redland and Braas united their roof tile manufacturing activities and became Redland Braas Building Group.[18]

Lafarge (Braas) Roofing[edit]

One year later, in 1997, Lafarge, a leading worldwide manufacturer of construction materials, took over Redland and established a new business division, Lafarge Roofing.[19]

Monier/Private Equity[edit]

In summer 2006, Lafarge started to look for strategic solutions for Lafarge Roofing in order to concentrate more on its core business. On 28 February 2007, Lafarge sold the majority of Lafarge Roofing for 2.4 million euros to private equity investor PAI partners. PAI partners now held 65% of the company, Lafarge 35% . On 1 January 2008 the Group changed its name from Lafarge Roofing to Monier. In July 2009, the company announced its being taken over by its "Senior Lenders".

Braas Monier Building Group[edit]

In 2013, the Group changed its name to its present one: "Braas Monier Building Group".

Initial public offering (IPO)[edit]

When going public, the owners of Braas Monier Building Group placed 15.47 million of their holding as well as 4.3 million new shares at a price of 24 million euros on the capital markets. At the time of the initial public offering (IPO) the market capitalisation was around 940 million euros. The Group's shares are now mainly in free float. The company was first listed on the regulated market (Prime Standard) of the Frankfurt Stock Exchange on 25 June 2014.

New ownership

On 3 April 2017, Standard Industries completed the acquisition of Braas Monier Building Group. Together with Icopal, a company for flat roof systems, Braas Monier will become BMI Group and form the European part of the Standard Industries group.[20]


  1. ^ "Key Facts". Braas / Monier. Retrieved 2016-12-10. 
  2. ^ "Monier Gruppe übernimmt 100 Prozent der Anteile an Bramac". (in (in German)). Retrieved 2016-12-10. 
  3. ^ "Information about Tejas Cobert". Retrieved 2016-12-10. 
  4. ^ "Monier Coverland: Coverland: Roofing tiles,concrete roof tiles, clay roof tiles, underlays, radiant barriers, membranes, roof components". Retrieved 2016-12-10. 
  5. ^ "Monier Redland: Concrete Roof Tiles, Clay Tiles, Slate Roof Tiles, Roofing Components & Accessories, Solar Roofing & Insulation Supplier". Retrieved 2016-12-10. 
  6. ^ "Ristrutturazione e Coppi per Tetti - Tegole Wierer". Retrieved 2016-12-10. 
  7. ^ Braas Monier Building Group (29 October 2015). "Dach-Expertise bei Braas Monier" – via YouTube. 
  8. ^ Braas Deutschland (22 October 2010). "Braas Windkanal" – via YouTube. 
  9. ^ "Braas: Qualität für 30 Jahre garantiert bei Braas Dachziegeln". Retrieved 2016-12-10. 
  10. ^ "European Cool Roofs Council". Retrieved 2016-12-10. 
  11. ^ "Roofing Contractors". NFRC. 2016-11-25. Retrieved 2016-12-10. 
  12. ^ "". Retrieved 2016-12-10. 
  13. ^ "Cool Roof Rating Council". 2016-04-26. Retrieved 2016-12-10. 
  14. ^ "Jacketing". Braas / Monier. Retrieved 2016-12-10. 
  15. ^ "Braas Monier präsentiert "WrapTec" - Aktiennews ( | Aktien des Tages". 2014-12-17. Retrieved 2016-12-10. 
  16. ^ "Archived copy". Archived from the original on 2016-07-19. Retrieved 2016-09-20. 
  17. ^ "60 Jahre Frankfurter Pfanne – Jubiläum für einen besonderen Dachstein". Retrieved 2016-12-10. 
  18. ^ Magnus Grimond. "Redland set to expand after pounds 220m reshuffle". The Independent. Retrieved 2016-12-10. 
  19. ^ "Lafarge Braas Roofing: Künftig ohne "Braas"". Retrieved 2016-12-10. 
  20. ^ "Standard Industries Completes Acquisition of Braas Monier to Form Global Roofing Leader". Retrieved 2017-04-11. 

External links[edit]