Moo-Moo operates as a cafeteria-style restaurant and as such can be considered a fast food restaurant. The entire menu is self-service, and includes a wide variety of meats (including shashlik), vegetables, soups, breads, and desserts. Several Moo-Moo restaurants operate in the Moscow area, including Arbat. Moo-Moo restaurants are decorated with a black-and-white cow motif. Continuing the theme, every meal bought receives a free milk-flavoured candy wrapped in a black-and-white cow wrapper.
The restaurant is famous for its specialty meals inspired by works of Russian literature. It attracted much controversy in 2012 for its seagull dish (inspired by Anton Chekhov's The Seagull).