Mood board

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Mood board

A mood board is a type of visual presentation or 'collage' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic. They may be physical or digital, and can be effective presentation tools.[1]


Graphic designers, interior designers, industrial designers, photographers and other creative artists use mood boards to visually illustrate the style they wish to pursue. Amateur and professional designers alike may use them as an aid for more subjective purposes such as how they want to decorate their bedroom, or the vibe they want to convey through their fashion.[2] However, these boards can also be used by design professionals to visually explain a certain style of writing, or an imaginary setting for a story line. In short, mood boards are not limited to visual subjects, but serve as a visual tool to quickly inform others of the overall "feel" (or "flow") of an idea. In creative processes, mood boards can balance coordination and creative freedom.[3]


Traditionally,[according to whom?][citation needed] mood boards are made from foam board which can be cut up with a scalpel and can also have spray mounted dab-outs put onto it.[1] Cardboard, paper, and cork-board can also be used as an alternative base for a mood board.[2] Some examples of ideas used to convey a mood are food, music, and colours.[2] Mood boards can be decorated with string, stickers, pretty tape, magazine pictures, original art, original pictures, and fabrics, as well as any other decoration that happens to inspire the creator.[2] They can take the form of various shapes and sizes, being any size from a mini mood board to a big mood board.[2] Creating mood boards in a digital form may be easier and quicker,[according to whom?][citation needed] especially when it comes to collaboration or modification of projects,[4] but physical objects often tend to have a higher impact on people because of the more complete palette of sensations physical mood boards offer,[original research?] in contrast with the digital mood boards. Mood boards cannot also be painted.[citation needed]

See also[edit]


  1. ^ a b Wyatt, Paul (27 January 2014). "How to create mood boards: 40 pro tips and tools". Creative Bloq.
  2. ^ a b c d e Low, Rachel. Girl's guide to stylish DIY: design & sew 5 complete outfits: mood boards, fashion sketching, choosing fabric, adding style. ISBN 978-1-60705-995-0. OCLC 914454169.
  3. ^ Endrissaz, Nada; Islam, Gazi; Noppeney, Claus (2015). "Visual organizing: Balancing coordination and creative freedom via mood boards". Journal of Business Research. 69 (7): 2353–2362.
  4. ^ "Visual Representations: Mood Boards and Idea Sharing". Impact Posters Gallery. Retrieved 30 January 2016.