Graphic designers, interior designers, industrial designers, photographers and other creative artists use mood boards to visually illustrate the style they wish to pursue. However, they can also be used by design professionals to visually explain a certain style of writing, or an imaginary setting for a storyline. In short, mood boards are not limited to visual subjects, but serve as a visual tool to quickly inform others of the overall "feel" (or "flow") of an idea. In creative processes moodboards can balance coordination and creative freedom.
Traditionally, mood boards are made from foam board which can be cut up with a scalpel and can also have spray mounted cut-outs put onto it. Creating mood boards in a digital form may be easier and quicker, but physical objects often tend to have a higher impact on people because of the more complete palette of sensations physical mood boards offer, in contrast with the digital mood boards. Mood boards can also be painted.
- Mashup (digital) - a collection of multimedia combined into a single artefact
- Wyatt, Paul (27 January 2014). "How to create mood boards: 40 pro tips and tools". Creative Bloq.
- Endrissat, N., Islam, G., & Noppeney, C. (2015). Visual organizing: Balancing coordination and creative freedom via mood boards. Journal of Business Research. http://doi.org/10.1016/j.jbusres.2015.10.004