Mook (publishing)

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A mook (/mʊk/) is a publication which is physically similar to a magazine but is intended to remain on bookstore shelves for longer periods than traditional magazines.[1][2]

The term is a portmanteau of "magazine" and "book". It was first used in 1971, at a convention of the Fédération Internationale de la Presse Périodique.[3] The format has become particularly popular in Japan, where several fashion designers publish "brand mooks" to promote their products.[1]

American examples of mooks include Make and Craft.[4]


  1. ^ a b Osawa, Juro (October 20, 2010). "Meet Japan's 'Brand Mooks': Half-magazine, Half-book, All Hit". Japan Real Time. The Wall Street Journal. Retrieved May 10, 2014.
  2. ^ Taillandier, Fanny (January 13, 2014). "Mooks are here to stay". FranceLivre. Retrieved May 10, 2014.
  3. ^ Cannon, Garland (2000). The Innovative Attraction of English. Manuscript, Narrative, Lexicon. Associated University Presses. p. 237. Retrieved May 10, 2014.
  4. ^ Lupton, Ellen (May 24, 2007). "It's a Magazine, It's a Book, It's a Mook". Cooper-Hewitt, National Design Museum. Smithsonian. Archived from the original on May 12, 2014. Retrieved July 16, 2014.