More FM

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MORE FM
Broadcast area 22 markets in New Zealand
Slogan "Todays Best Mix"
First air date 1991, in Wellington
Format Adult contemporary music, Pop music
Owner MediaWorks Radio
Webcast More FM webcast
Website More FM website

MORE FM is a New Zealand radio network playing adult contemporary music or Pop music. It is operated by MediaWorks New Zealand.

MORE FM broadcasts in 23 centres throughout New Zealand with local programming in most markets between 5am and 3pm and networked programming the rest of the day.

According to the MediaWorks Radio corporate website, MORE FM targets a 25-44 year-old audience and seeks to maintain a local presence in the markets in which it operates. Sponsorship of the five Super Rugby franchises, especially by the original five stations, is an important component of the network's brand.[1]

MORE FM History[edit]

Early years[edit]

MORE FM first began in Wellington on 6 May 1991 as a local radio station. The very first station was started by Doug Gold and Craig Thompson, previously Doug Gold was the managing director of Wellington radio station Radio Windy. The very first song to play on the first More FM station was Rhythm of My Heart by Rod Stewart.[2] In the early nineties MORE FM began broadcasting in Christchurch and Auckland both as local stations separate from the Wellington station.

Change of ownership[edit]

In the late nineties MORE FM's parent company The MORE FM Group was sold to CanWest Mediaworks who at the time were the owners of TV3 New Zealand, the sale also included The Breeze in Wellington and Channel Z. Programming was extended to Dunedin in 1997 as a local station but networked from Christchurch during breakfast and evenings. A fifth MORE FM station was started in the Waikato in 1999 as a totally local station.

In 2000 CanWest Mediaworks purchased RadioWorks which at that stage was operating 4 network brands across New Zealand and a local station in most markets across New Zealand. RadioWorks later became known as MediaWorks.

Expansion to other regions[edit]

In 2004 MediaWorks began nationalising many of their local stations previously marketed as LocalWorks stations. Regions with just one local station had their station rebranded as More FM, regions with more than one local station typically had the station considered to be the flagship station in that area rebranded as More FM and secondary stations rebranded as The Breeze. Some markets had secondary local stations replaced with a network station run by MediaWorks. The changes saw MORE FM extended to more than 15 markets with all stations initially retaining their local announcers up to 7pm. The number of stations was later expanded to 22 after MediaWorks purchased other independent stations and rebranded to MORE FM.

Introduction of network programming[edit]

Network Night Show[edit]

Evening and overnight network programming began in January 2005. The 'MORE FM Most Wanted' Night show was originally hosted by Dominic Bowden until the middle of 2005 and then by Tarsha Tolson until the middle of 2007 when Tarsha moved to Wellington to co-host the MORE FM breakfast show. The overnight show was originally hosted by Asher Bastion until he left to go to Life FM in June 2006 where he is currently Programme Director. Today the overnight show does not contain an announcer.

Network Drive and Daytime Shows[edit]

In August 2009 the first Network Drive show was created. The Wellington weekday Drive show team, 'Josh & Tom' Josh van Berkel and Tom McKenzie (ex-Classic Hits South Canterbury) were re-located to Auckland and their show was networked into 19 of the 22 MORE FM markets over the following months.

In March 2011 Josh & Tom announced they were leaving MORE FM. The structure of the day was reworked ending the traditional Breakfast/Day/Drive line up. From 4 April 2011 the More FM stations were local in all markets with the network programming starting at 1pm, an hour earlier. The afternoon lineup consisted of a 1pm-4pm Afternoon show hosted by former MORE FM Waikato breakfast host Stu Tolan and a 4-7pm Drive show hosted by media personality Clarke Gayford. Christchurch, Manawatu and Nelson were the exception to the change in format as these stations continued to broadcast locally up to 7pm until 2015.

Networked programming during the Daytime began in 2013 with the introduction of a show presented by Geoff Stagg from Wellington and networked to selected regions.

In 2015 More FM reverted to the traditional Breakfast/Day/Drive line up and local programming was to be extended in some markets to run between 6am and 3pm or 10am to 3pm for those markets taking the networked breakfast show. A new nationwide Drive presented by Jason Gunn and Lana Searle now runs between 3pm to 7pm. Glen Stuart presents the Network Drive News - broadcast from Auckland.

Network Breakfast[edit]

In 2007 the MORE FM Christchurch breakfast show presented by Si and Gary was networked into the Nelson region. In October 2011, MORE FM Auckland breakfast presenter Jeremy Corbett resigned from his long standing breakfast show. Marc Ellis was announced as his replacement along with Amber Peebles & Stu Tolan. In November 2011 an announcement was made that new Auckland based breakfast show would networked into the Waikato and Wellington region. The 'local' daytime host read out local news and weather in their respective region as part of the networked breakfast show from 6am to 10am. In December 2012 Amber Peebles left the show to pursue a television project. Her replacement was Hayley Holt. Marc Ellis left the show in October 2013. Stu and Hayley continued to present the network breakfast for the remainder of 2013, along with Joe Cotton.

In 2014 the Christchurch breakfast presented by Si and Gary became the new network breakfast show and continued to be presented from Christchurch. In April 2015 the networked breakfast was extended to Dunedin and Hawkes Bay with the local presenters in those markets moved to the local The Breeze station in their respective markets.

Weekend programming[edit]

Originally weekend programming on all MORE FM stations remained local after the expansion and rebranding in 2005 including during Saturday and Sunday evenings and overnight. A networked evening show for weekends was introduced in late 2005. MORE FM began replacing local programming at the weekends with networked programming from 2007 onwards initially networking stations after 2pm. From 2014 all More FM's are local on Saturday morning from 6a to 10a, then some local to 2p, Christchurch to 7p.

The MORE FM Network[edit]

Networked shows on the MORE FM stations either originate from the Auckland, Wellington or Christchurch studios.

Simon Barnett and Gary McCormick present a networked breakfast show from the MORE FM Christchurch studios to listeners in Auckland, Hamilton, Hawkes Bay, Wellington, Nelson, Christchurch and Dunedin. All other markets have their own local shows during this time.

Workday programming runs from 10am to 3pm and most markets have a local show during this time. Some markets take a networked daytime show presented by Geoff Stagg from the Wellington studios. The markets that take this show have a local breakfast show.

All regions take a networked drive show hosted by Jason Gunn and Lana Searle from the Christchurch studios.

The networked night show is presented by Joe Cotton and Shawn Cleaver from the Auckland studios followed by an announcer free overnight show.

Most weekend programming is networked but some regions run their own local shows during this time.

MORE FM Stations[edit]

More FM stations
Market Transmitter(s) Frequency (MHz)
Northland Hikurangi
Horokaka
Maungataniwha
Cottle Hill Drive
Russell
91.6
91.6
91.6
92.0
95.2
Auckland Sky Tower 91.8
Waikato Ruru 92.2
Tauranga Kopukairua 93.4
Rotorua Pukepoto
Paeroa Range
95.9
89.2
Gisborne Wharekopae
Wheatstone Road
90.1
98.9
Taupo Tuhingamata 93.6
Hawke's Bay Mount Erin 88.7
Taranaki Mount Egmont 93.2
Wanganui Bastia Hill 92.8
Manawatu Wharite 92.2
Wairarapa Otahoua
Popoiti
Castlepoint
89.5
105.5
105.9
Kapiti Coast / Horowhenua Forest Heights 90.3
Wellington Fitzherbert
Haywards
Kaukau
95.3
99.7
99.7
Nelson Grampians
Mount Murchison
Mount Campbell
92.8
94.1
92.0
Marlborough Wither Hills
Mount Freeth
Kaikoura Peninsula
92.9
94.7
89.9
Christchurch Sugarloaf
Southshore
Mount Pearce
92.1
94.9
99.1
Queenstown Peninsula Hill
Mount Maude
Kingston
92.0
99.4
97.2
Central Otago Obelisk
Cromwell
90.3
94.3
Dunedin Mount Cargill 97.4
95.4
Balclutha Kuriwao 93.7
92.9
107.1
Southland Hedgehope
Mount Prospect
89.2
96.0

Northland[edit]

91.6 MORE FM Northland is a radio station serving the Whangarei urban area and the entire Northland Region. Before the re-branding to MORE FM in 2005 this station was known famously as KCC FM. The station runs a local weekday breakfast show with John Markby and Angela "Flash" Gordon followed by local workday show with Tauha Vallely-Tekani (TOAST).

Rodney[edit]

88.9 & 97.8 MORE FM Rodney is a radio station serving the Rodney District and the Hibiscus Coast, to the north and north-west of Auckland. A recent addition to the More FM network this station was originally known as Times FM and was taken over by MediaWorks in 2002. The station was not affected MediaWorks rebranding of local stations to More FM in 2004 but was rebranded in 2015. Lance Dunn presents the breakfast show followed by the workday show presented by Lia Shelford.

Auckland[edit]

91.8 MORE FM Auckland is a radio station serving the Auckland urban area and can be heard in parts of Waikato, such as Paeroa. MORE FM Auckland came to be in August 1993. Its sole transmitter is at the top of the Sky Tower in central Auckland. The workday show presented by Dan Bernstone is the only local show presented to an exclusive Auckland audience. The Auckland studios are however used to present most network shows to a national audience.

Waikato[edit]

92.2 MORE FM Waikato is a radio station based in central Hamilton. MORE FM was started in the 1990s as a totally local station in the Waikato region. The station runs a local workday show presented by Kendall Forbes.

The sole transmitter for More FM Waikato is at Ruru, approximately 25 km east of Hamilton.

Tauranga[edit]

93.4 MORE FM Tauranga is a local radio station based in central Tauranga, broadcasting across the Bay of Plenty region. Before the re-branding to MORE FM, this local station was known as 93.4 Coastline FM. Former Breakfast hosts Vance "Vinnie" Aston and Kirstin "Kirt" Richards both left their show on 21 December 2012 with Vinnie pursuing new opportunities and Kirt moving to the station's Sales team. They were replaced by Brendon Weatherley and More FM Manawatu breakfast radio personality Bel Crawford. In January 2015, Nicki Sunderland moved from MORE FM Auckland to join Brendon Weatherley on breakfast with Bel Crawford moving to the workday show.

Rotorua[edit]

Rotorua's 95.9 MORE FM is a local radio station based on Ranolf Street in central Rotorua, broadcasting across the Rotorua region. The main transmitter is at Pukepoto, 9 km east of central Rotorua. A second transmitter in the Paeroa Range broadcasts to Reporoa, Broadlands, Ngakuru, Waikite Valley and Tokoroa on 89.2, and can also be picked up across most parts of the Northern side of Taupo. This station was formerly Lakes 96FM. Local programming on this station is limited to a local breakfast presented by Justin Evans & Renee Pink.

Gisborne/Wairoa[edit]

MORE FM Gisborne/Wairoa is a local radio station broadcasting from the heart of Gisborne City. The station was originally branded as 89FM and owned by Gisborne Media Centre, RadioWorks purchased the assets of Gisborne Media Centre in February 2005 and in May 2005 rebranded the station as MORE FM. Originally on 89.3, MORE FM Gisborne moved to 89.9 (rural coverage) and 98.9 (city coverage) in early 2007. Another repeater (also on 98.9) was set up to service the northern Hawkes Bay town of Wairoa in April 2007. The 89.9 frequency was adjusted to 90.1 in late 2010. The local breakfast show is presented by Bevan Chapman followed by a local workday show presented by Stewart McGregor.

Taupo[edit]

93.6 MORE FM Taupo is a radio station based in Taupo, broadcasting across the Central Plateau. The MORE FM brand replaced the previous local branded 93.5 KIS FM. MORE FM Taupo take great pride in putting a tremendous amount of focus on their surrounding community and play an extremely active role in local events such as The New Zealand Ironman & The Lake Taupo Cycle Challenge . The station has regularly made the finals at the New Zealand Radio Awards in a variety of different categories including winning Best Provincial Breakfast Show in 2010, 2012 & 2014 plus being named Provincial Station of The Year in 2007, 2009, 2011, 2012, 2013 & 2014. The local breakfast show is presented by Andrew Leiataua followed by a local workday show presented by Dougal Morison.

Taranaki[edit]

93.2 MORE FM, was formerly 93.2 Energy FM, named after the energy province. Broadcasts from central New Plymouth and broadcasts to all of Taranaki and can be heard in North Wanganui. The local breakfast show is presented by Ken Swann and Anna Richardson followed by a local workday show presented by Nichola Maclean.

Hawke's Bay[edit]

88.7 MORE FM Hawke's Bay is a local radio station based in Hastings, New Zealand, broadcasting across Hawke's Bay. The MORE FM brand replaced the previous local station HOT 93FM, which began broadcasting in December 1983 as Radio Hawke's Bay 93FM, in the 2000s the frequency changed to 92.7, and in April 2015 More FM relaunched and moved to 88.7. Along with the frequency change, the station also switched to the networked breakfast with Si and Gary with former breakfast announcers Waggs and Megan moving to a newly created local show on The Breeze Hawkes Bay. The only local show is the workday show presented by Justin Rae.

Wanganui[edit]

92.8 MORE FM Wanganui (formerly Star FM) is a local radio station based in central Wanganui. Local programming is limited to the breakfast show presented by Craig Hanford and Sue Miller.

Manawatu[edit]

92.2 MORE FM Manawatu is a local radio station based in the Hub Mall in central Palmerston North broadcasting across the Manawatu region. Before the MORE FM re-branding in 2005, this station was a very famous heritage station known as 2XS FM. The station's transmitter is located atop Wharite Peak in the Ruahine Range, approximately 20 km northeast of Palmerston North.

At the 2008 awards the station won Best Regional Radio Station and were finalists for Best Regional Breakfast Show (Mike West in the Morning) and Best Regional Non-Breakfast Host (Tania Burgess, who previously hosted the 10–3 pm show). In 2010 they won Regional Station of the Year, Best Regional Non-Breakfast Show for Justin and Kendall (Justin Evans and Kendall Forbes), and Best Community Campaign for the "Ron A Thon". In 2011 they won Regional Station of the Year, Best Regional Breakfast Show, Best Programmer for Darren Wallace, Best Regional Sales Team, and were finalists for Best Regional Non-Breakfast. In 2012 they won Best Regional Breakfast Show and in 2013 they won Regional Station of the Year. In 2014 they won Best Regional Breakfast Show and Best New Broadcaster: On Air - Renee Pink. Up until 2014 the Manawatu station was local up to 7pm but local programming is now limited to the "Mike West in the Morning" breakfast show presented by Mike West, Gareth Pringle and Johnelle.

Horowhenua[edit]

104.2 MORE FM Horowhenua is a local radio station based in central Levin broadcasting to the Horowhenua district. Before the MORE FM re-branding in 2005 this station was named Horowhenua's 95FM. Dave Key presents the live breakfast show for both Levin and Kapiti Coast, with the rest of the day being networked. On 21 October 2010 the station was subject to Govt frequency change and now broadcasts from 104.2 MHz.

Kapiti[edit]

MORE FM Kapiti began broadcasting in the 1990s on 99.6 MHz as a relay of the MORE FM programme from Wellington but with locally generated commercial breaks. In 2004 when RadioWorks rebranded many of their local stations as MORE FM local station 2XX FM became 90.2 MORE FM and the existing MORE FM station was replaced with a relay of the Wellington The Breeze programme with locally generated commercials. 2XX once broadcast on 1377 AM as well as 90.2 MHz. In August 2010 after a government ordered frequency realignment, Kapiti became 90.3 MORE FM.

Wairarapa[edit]

Wairarapa's 89.5, 105.5 & 105.9 MORE FM is a radio station based in Masterton broadcasting to the Wairarapa province. The station was founded by Paul Henry in 1991 as "89.3 TODAY FM - Never far away, the promise of today." Paul Henry hosted the breakfast show with the Breakfast Crew, Ian McNae, John Shearer & Georgina Beyer. 3 News' Anchor Hilary Barry wrote and presented local news, with former MP Georgina Beyer also a newsreader on TODAY FM. Local identity Rick Long hosted a morning talkback show and Geoff Anderson and Kevin Golding hosted the day and drive shows. Overnight More FM Wellington was simulcast on TODAY FM. In 1992 Paul Henry sold the station to PORT FM in Timaru. The station introduced a new slogan, 89 TODAY FM - The Music Leader. After six months the station moved to Masterton and was rebranded as HITZ 89FM Wairarapa's Best Music. XS Corporation in Manawatu purchased the station in the mid-1990s. This saw big changes for the station with resources, personalities and a further commitment to the region from parent station, 92.2XS FM in Palmerston North. Martin Good was introduced to the Wairarapa as host of a new breakfast show and former local Gareth Pringle was appointed to a new drive and weekend show. These changes were popular and combined with a reduction in local programming on rival station Wairarapa FM, HITZ 89FM emerged as the new market leader, for the first time, a position maintained today by MORE FM.

In 2010, the main frequency of 89.3 was adjusted to 89.5 MHz in line with government frequency requirements. The station broadcasts on 89.5 MHz from the Otahoua transmitter near Masterton, and on 105.5 MHz from the Popoiti transmitter north of Martinborough to serve the said town. MORE FM began broadcasting to the Castlepoint Beach region on 105.9 MHz in 2010.

Today local programming is limited to a local breakfast show presented by Brent Gare during the weekdays and "Chris Cogdale and the Totally Serious Sport Show" on Saturday mornings.

Wellington[edit]

Wellington is the birthplace of the MORE FM brand, with the first broadcast of a More FM station occurring there on 6 May 1991 as 99/100 MORE FM. "Not Too Heavy Not Too Soft". The station went to air with award winning Breakfast Host Simon "Swampy" Marsh and Anemarie Gold. The station later became known as 94.7/100 MORE FM following a change in frequency. Today the station is known as 95.3/99.7 MORE FM, again following a change in frequency.

In 2007 the 98.9 MHz frequency originally used by More FM Wellington was relocated to 94.7 MHz (formerly used by Channel Z) and provided coverage to the Hutt Valley area of Wellington. The more powerful 100 MHz frequency provided coverage to the majority of the Wellington urban area, and could often be heard at the top of the South Island and into the southern Wairarapa. In 2010, the station frequencies were moved to 95.3 and 99.7 respectively after a nationwide reorganisation of the FM band. The main transmitter is located atop Mount Kaukau in Khandallah, 6 km north of central Wellington, and broadcasts on 99.7. Two secondary transmitters are located at Haywards on 99.7, to infill much of the Hutt Valley, and at Fitzherbert (between Naenae and Wainuiomata) on 95.3, to infill Lower Hutt and Wainuiomata.

After its establishment in Wellington, the More FM brand spread across the country to Christchurch and then Auckland, although the programme was not networked. This would happen several years later.

The first networked weekday drive show (hosted by Josh Van Berkel & Tom McKenzie) was originally based from this station before relocating to Auckland. The weekday show presented by Geoff Stag is presented from Wellington studios.

Nelson[edit]

92.8 MORE FM Nelson is a local radio station broadcasting from the heart of Nelson city to the Tasman District; including Motueka & Takaka on 92 MHz and Murchison on 94.1 MHz. Before the MORE FM re-branding in 2005 this station was known famously as Fifeshire FM. To this day the station broadcasts from the historic Fifeshire House. Local programming is limited to a local workday show presented by Blair Kiddey and a Saturday breakfast presented by Jonathan Cloudesley or Blair Kiddey.

Marlborough[edit]

MORE FM Marlborough is based in Blenheim. At the end of 2007 MediaWorks purchased Marlborough Media which included two local stations, Sounds FM and Easy FM. Easy FM was rebranded as The Breeze earlier in 2008 and in August 2008 Sounds FM was rebranded as MORE FM. MORE FM Marlborough broadcasts on 92.9 MHz in Blenheim where the station is based, on 94.7 in Picton and also on 89.9 MHz in Kaikoura. Local programming is now limited to a local breakfast show presented by Josh Fogden and Natasha Knox.

Christchurch[edit]

92.1 MORE FM Christchurch is a radio station broadcasting across Canterbury. The station was one of the original More FM stations. The station broadcasts on 92.1 across Canterbury and on 94.9 in Sumner/Redcliffs and 99.1 in Akaora.

The station was started as an adult contemporary (AC) format station and continues with that format to this day. More FM Christchurch was operated by the Frader Group Limited. The first hosts of the morning show were James Daniels and Ken Ellis who had moved from 91ZM. The show was also broadcast on Christchurch local TV station, Cry TV in its early shows.

From 1 April 1997 Simon Barnett and Phil Gifford became the new MORE FM Christchurch breakfast hosts after moving from Christchurch's then local 91ZM station.[3] Si and Phil's show was networked into Dunedin from 1996 when The Radio Network started a networked ZM station in Dunedin. After Si and Phil moved to MORE FM Christchurch a new MORE FM station was established in Dunedin taking the Si and Phil breakfast show and running their own local programming during the day.

In April 2003 Gary McCormick joined the breakfast show in preparation for Phil Gifford's departure later in 2003. Networking of Si and Gary's breakfast show to Dunedin was discontinued at the end of 2004 following the changes made to the network at the time. The show has been networked to Nelson since 2007 and in 2014 became the new MORE FM network breakfast show now networked to Wellington, Hamilton and Auckland in addition to Nelson and Christchurch.

In 2015 Christchurch became the host of the new network drive show presented by Jason Gunn and Lana Searle, previously Jason Gunn worked on rival station Classic Hits presenting a networked drive show from Christchurch, Jason left Classic Hits at the end of 2013 and moved to More FM Christchurch to present the drive show locally. In 2015 the Christchurch based drive show will became a nationwide show.

The workday show presented by Amber Russell is the only local show presented to a Christchurch only audience however the station continues to run local programming during the weekend.

Dunedin[edit]

97.4 MORE FM Dunedin is a radio station broadcasting across Dunedin. MORE FM was originally broadcast in Dunedin on 98.2 and was locally presented, except for the Christchurch 'Si & Gary' breakfast show which was networked. In 2004 as part of the MORE FM brand roll out across the country, it moved to the 97.4 MHz frequency, and replaced Dunedin radio station 4XO, creating 97.4 MORE FM Dunedin. An integration of the former presenters of 4XO & 98 MORE FM could be heard on the station. The 98.2 MHz frequency is now Dunedin's The Breeze 98.2 MHz – another of MediaWorks networked stations. In April 2015 breakfast presenters Damian and Kellie were moved from More FM to Dunedin's The Breeze and the networked breakfast show presented by Si & Gary returned to the Dunedin market after a 10-year absence. Local programming is now limited to the workday show presented by Sonia Van De Klundert and Saturday mornings with Trev Hill.


Balclutha[edit]

Local Balclutha radio station Big River Radio operates as part of the MORE FM network on 93.7 MHz. The station broadcasts locally between 6 am and 3 pm and relays Dunedin's MORE FM outside these hours. In recent years the station has been branded as MORE FM's Big River Radio during local programming. The station plays all the same songs in the same sequence as the other MORE FM stations even during local programming. Brad Jeffrey presents both the local breakfast and workday show.

Central Otago[edit]

Central Otago's MORE FM, which is based from Alexandra replaced Radio Central in 2004. The station broadcasts on 90.3 and 94.3 MHz and covers Alexandra, Cromwell and other parts of Central Otago. Following the rebrand to More FM the station remained local between 6am and 7pm, this was in line with other More FM stations at the time. In September 2008 all copywriting and audio production moved from the Alexandra office to the Queenstown "hub." More recently all local programming on this station has been replaced with programming from Q92 MORE FM in Queenstown.

Queenstown and Wanaka[edit]

Q92 MORE FM Queenstown began broadcasting in Queenstown on 99.2 MHz after local station Resort Radio was rebranded as MORE FM. More FM Queenstown also broadcasts on 99.4 MHz in Wanaka. In 2009 MORE FM traded places with Q92 The Breeze on the FM dial. The Breeze was started in Queenstown after Radioworks purchased local station Q92 FM and rebranded the station as Q92 The Breeze. The swap also saw the local breakfast announcers on The Breeze (Margo and Emma) move to MORE FM Queenstown, with The Breeze in Queenstown now taking a networked breakfast. Since this change Emma has left MORE FM. The change also saw MORE FM in Queenstown become Q92 MORE FM. Margo Berryman and Henry Youngman present a local breakfast show and Janey Newlands presents a local daytime show.

Southland[edit]

89.2 MORE FM Southland broadcasts to the Southland region. The location of transmission is the BCL site at Hedgehope. The station was originally started by a group of local investors as Foveaux Radio (4XF, 1224 kHz) in 1982, the station was bought by Radio Otago in the late 1980s and started broadcasting as "89.2 Foveaux FM" in the early 1990s.

Foveaux FM became Southland's 89.2 MORE FM in January 2005 as part of RadioWorks' move to rebrand all 'heritage' stations as MORE FM. MORE FM also continued to broadcast on 1224 AM until October 2007 when BSport launched on this frequency. The 91.6 MHz frequency that Radio Pacific (BSport's predecessor) broadcast on was used to launch The Breeze into Southland. In December 2007 Southland's More FM began broadcasting in the Te Anau area on 96.0 MHz. Gretchen Blomfield and Simon Edwards present the local breakfast show and Simon then continues to present the workday show.


MORE FM News & Sport[edit]

A news and sport bulletin is broadcast on all MORE FM stations seven days a week. The news is supplied from the Radio Live news room and is sub edited by MORE FM. During weekday Breakfast, 6am - 9am the bulletin is every half hour. From 9am - 6pm weekdays and 6am - 6pm on weekends the bulletin is at the top of the hour only. After news, the presenter often reads out traffic and weather for Auckland listeners. Network weather is usually read by Brin Rudkin during the Lana & Jase Drive Show.

Presenters include Angie Skerrett (More FM Breakfast 6am - 10am) Jennifer Bainbridge (More FM Days 11am - 1pm) and Brin Rudkin (More FM Drive 2pm - 6pm) during the week. Geoff Bryan, Jenny Marcroft, Trudi Nelson and Brin Rudkin present across the weekend.

Previous Nationwide Announcers[edit]

Announcer Show Duration Reason for Leaving Last known station
Amber Peebles Network breakfast show 2011-2012 Left to pursue television project
Dane Anderson All Nighter 2006-2012 "Company cost cutting" Remains as a host
Dominic Bowden "The MORE FM Most Wanted" Night show January 2005 – June/July 2005 Left to focus on New Zealand Idol commitments at TVNZ Currently employed by More FM Parent Company Mediaworks TV division to Host The X Factor New Zealand
Marc Ellis Network breakfast 2011 - 2013 Resgined from show
Hayley Holt Network breakfast 2013 Auckland based breakfast was cancelled

Defunct MORE FM stations[edit]

Hawke's Bay's 92 MORE FM was New Zealand's first franchised MORE FM radio station and began transmission from its Napier studios in 1994 and continued until the mid to late 1990s when the MORE FM name was dropped to become 'Hawke's Bay's 92FM'. The station broadcast on 91.9 MHz from studios in Hastings Street and featured Peter Mac (McIlwaine) and Nicki Sunderland on breakfast. Other announcers included Kyllee Higgins (now Kyllee King-Turner), Scotty Mac, Nik Menzies, Cath White, James Milner, Kev Stanton and Greg Wattam. The station's slogan was 'More Music, More Variety' which was in line with the other MORE FM stations around the country at that time. The station was operated as a franchise by Radio Otago. In 1996, 92 MORE FM was relocated to Hastings where it joined fellow Radio Otago station Hot 93 in the BNZ Building. Live content was reduced around this time with the night show being fully automated. In 1997 Radio Otago sold their 7 North Island stations to Energy Enterprises, at this point the MORE FM branding was dropped and later the station was replaced with network station Solid Gold FM. Solid Gold has since been rebranded as The Sound.

Kapiti's 99.6 MORE FM began transmission across the Kapiti Coast and Horowhenua regions around 1994 and remained on air until 2004 when it was replaced by The Breeze. The station's programming was generated from MORE FM in Wellington, although it ran an entirely separate program to the Wellington station outside of breakfast. Voicebreaks were recorded in advance by the announcer in the Wellington studio. Localised weather forecasts, station IDs and jingles also helped create a local sound. Interestingly, 99.6 MORE FM played a slightly different music mix to the Wellington station where its programming originated from, although they both shared the 'More Music, More Variety' and later 'Today's Best Music Mix' slogans.

Dunedin's 98 MORE FM began broadcasting in Dunedin around 1997. The breakfast show, originally presented by Simon Barnett and Phil Gifford was a simulcast from Christchurch's 92 MORE FM. Other shows were a mixture of locally produced shows and shows prerecorded also from MORE FM in Christchurch. 98 More FM was replaced with a simulcast of The Breeze Christchurch when local station 4XO was rebranded as 97.4 MORE FM.

References[edit]

  1. ^ http://www.mediaworks.co.nz/
  2. ^ "Doug Gold: The More FM Story". 1 September 2001. Retrieved 5 January 2015. 
  3. ^ Decision No. 294 Commerce Commission, Wellington New Zealand, 1997.

External links[edit]