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|Broadcast area||25 markets in New Zealand|
|Slogan||"Todays Best Music Mix"|
|Format||Adult contemporary music, Pop music|
|Webcast||MORE FM webcast|
|Website||MORE FM website|
MORE FM broadcasts in 25 centres throughout New Zealand on 70 transmitters with a mix of local and network programming. The station targets a 25 to 49 year old audience and has the most local shows of any radio network in New Zealand. Currently there are 12 different breakfast shows and 15 day shows.
The MORE FM network has grown from a local Wellington station to a large Network brand developed through expansion, acquisitions and re-branding of local stations already owned by MediaWorks.
- 1 MORE FM History
- 2 The MORE FM Network
- 3 MORE FM Stations
- 3.1 Northland
- 3.2 Rodney
- 3.3 Auckland
- 3.4 Coromandel
- 3.5 Waikato
- 3.6 Bay Of Plenty
- 3.7 Rotorua
- 3.8 Gisborne/Wairoa
- 3.9 Taupo
- 3.10 Taranaki
- 3.11 Hawke's Bay
- 3.12 Whanganui
- 3.13 Manawatu
- 3.14 Kapiti/Horowhenua
- 3.15 Wairarapa
- 3.16 Wellington
- 3.17 Nelson
- 3.18 Marlborough
- 3.19 Christchurch
- 3.20 Dunedin
- 3.21 Clutha
- 3.22 Central Otago
- 3.23 Queenstown and Wanaka
- 3.24 Southland
- 3.25 MORE FM News & Sport
- 3.26 Defunct MORE FM stations
- 4 References
- 5 External links
MORE FM History
MORE FM first began in Wellington on 6 May 1991 as a local radio station. The very first station was started by Doug Gold and Craig Thompson; previously Doug Gold was the managing director of Wellington radio station Radio Windy. The very first song to play on the first MORE FM station was Rhythm of My Heart by Rod Stewart. In the early nineties MORE FM began broadcasting in Christchurch and Auckland, both as local stations separate from the Wellington station.
Change of ownership
In the late nineties MORE FM's parent company The MORE FM Group was sold to CanWest Mediaworks who at the time were the owners of TV3 New Zealand; the sale also included The Breeze in Wellington and Channel Z. Programming was extended to Dunedin in 1997 as a local station but networked from Christchurch during breakfast and evenings. A fifth MORE FM station was started in the Waikato in 1999 as a totally local station.
In 2000 CanWest Mediaworks purchased RadioWorks which at that stage was operating 4 network brands across New Zealand and a local station in most markets across New Zealand. RadioWorks later became known as MediaWorks.
Expansion to other regions
In 2004 MediaWorks began nationalising many of their local stations previously marketed as LocalWorks stations. Regions with just one local station had their station rebranded as MORE FM, regions with more than one local station typically had the station considered to be the flagship station in that area rebranded as MORE FM and secondary stations rebranded as The Breeze. Some markets had secondary local stations replaced with a network station run by MediaWorks. The changes saw MORE FM extended to more than 15 markets with all stations initially retaining their local announcers up to 7pm. The number of stations was later expanded to 24 after further station re-branding as well as MediaWorks purchasing other independent stations.
Introduction of network programming
Network Night Show
Network programming on MORE FM began with the Evening and overnight shows in January 2005. The 'MORE FM Most Wanted' Night show was originally hosted by Dominic Bowden until the middle of 2005 and then by Tarsha Tolson until the middle of 2007 when Tarsha moved to Wellington to co-host the MORE FM breakfast show. The overnight show was originally hosted by Asher Bastion until he left to go to Life FM in June 2006 where he is currently Programme Director. Today the overnight show does not contain an announcer.
Network Drive and Daytime Shows
In August 2009 the first Network Drive show was created. The Wellington weekday Drive show team, 'Josh & Tom' Josh van Berkel and Tom McKenzie (ex-Classic Hits South Canterbury) were re-located to Auckland and their show was networked into 19 of the 22 MORE FM markets over the following months.
In March 2011 Josh & Tom announced they were leaving MORE FM. The structure of the day was reworked ending the traditional Breakfast/Day/Drive line up. From 4 April 2011 the MORE FM stations were local in all markets with the network programming starting at 1pm, an hour earlier. The afternoon lineup consisted of a 1pm-4pm Afternoon show hosted by former MORE FM Waikato breakfast host Stu Tolan and a 4-7pm Drive show hosted by media personality Clarke Gayford. Christchurch, Manawatu and Nelson were the exception to the change in format as these stations continued to broadcast locally up to 7pm until 2015.
Networked programming during the daytime began in 2013 with the introduction of a show presented by Geoff Stagg from Wellington and networked to selected regions.
In 2015 MORE FM reverted to the traditional Breakfast/Day/Drive line up and local programming was to be extended in some markets to run between 6am and 3pm or 10am to 3pm for those markets taking the networked breakfast show. A new nationwide Drive show presented by Jason Gunn and Lana Searle now runs between 3pm to 7pm. Glen Stuart presents the Network Drive News - broadcast from Auckland.
In 2007 the MORE FM Christchurch breakfast show presented by Si and Gary was networked into the Nelson region. In October 2011, MORE FM Auckland breakfast presenter Jeremy Corbett resigned from his long standing breakfast show. Marc Ellis was announced as his replacement along with Amber Peebles & Stu Tolan. In November 2011 an announcement was made that new Auckland based breakfast show would networked into the Waikato and Wellington region. The 'local' daytime host read out local news and weather in their respective region as part of the networked breakfast show from 6am to 10am. In December 2012 Amber Peebles left the show to pursue a television project. Her replacement was Hayley Holt. Marc Ellis left the show in October 2013. Stu and Hayley continued to present the network breakfast for the remainder of 2013, along with Joe Cotton.
In 2014 the Christchurch breakfast presented by Si and Gary became the new network breakfast show and continued to be presented from Christchurch. In April 2015 the networked breakfast was extended to Dunedin and Hawkes Bay with the local presenters in those markets moved to the local The Breeze station in their respective markets.
Originally weekend programming on all MORE FM stations remained local after the expansion and rebranding in 2005 including during Saturday and Sunday evenings and overnight. A networked evening show for weekends was introduced in late 2005. MORE FM began replacing local programming at the weekends with networked programming from 2007 onwards initially networking stations after 2pm. From 2014 all MORE FM stations were local on Saturday morning from 6am to 10am, with Auckland and Christchurch local to 7pm. Coromandel's MORE FM however, are live and local 6am-12pm on Saturdays and Sundays.
The MORE FM Network
Networked shows on the MORE FM stations either originate from the Auckland or Christchurch studios.
Breakfast Simon Barnett and Gary McCormick present a networked breakfast show from the MORE FM Christchurch studios to listeners in Auckland, Hamilton, Tauranga, Rotorua, Whanganui, Hawkes Bay, Horowhenua, Kapiti Coast, Wellington, Nelson, Marlborough, Christchurch, Dunedin & Clutha. All other markets have their own local shows during this time.
Workday Workday programming runs from 10am to 3pm and some markets have a local show during this time. A networked workday show presented by Andy Wright from the Auckland studios can be heard in Auckland, Waikato, Gisborne/Wairoa, Hawkes Bay, Taranaki, Whanganui, Manawatu, Horowhenua, Kapiti, Wairarapa, Wellington, Central Otago, Queenstown and Southland. Up until 2015 Geoff Stagg presented the network workday show from the Wellington studios.
Drive MORE FM's drive programme Lana & Jase is hosted by Jason Gunn and Lana Searle from the Christchurch studios. All MORE FM stations broadcast this show.
Nights & Overnights The networked night show is presented by Joe Cotton from the Auckland studios followed by an automated overnight show. All MORE FM stations broadcast this show.
Most weekend programming is networked but some regions run their own local shows during this time.
MORE FM Stations
|Bay Of Plenty||Kopukairua||93.4|
|Hawke's Bay||Mount Erin||88.7|
|Central Otago||Mount Maude
91-6 MORE FM Northland is a radio station serving the Whangarei urban area on 91.6FM and the entire Northland Region on 107.3FM in Kerikeri, 95.2FM in Russell and 94.4FM in Tutukaka. Before the re-branding to MORE FM in 2005 this station was known famously as KCC FM.
Local Programming: Northland Breakfast presented by John Markby, Angela "Flash" Gordon and Toast (Tauha Vallely-Tekani). Toast also hosts the local workday show from 10am.
88-9 & 97-8 MORE FM Rodney is a radio station serving the Rodney District and the Hibiscus Coast, to the north and north-west of Auckland. A recent addition to the MORE FM network, this station was originally known as Times FM and was taken over by MediaWorks in 2002. The station was not affected MediaWorks rebranding of local stations to MORE FM in 2004 but was rebranded in 2015.
Local Programming: Breakfast presented by Brent and Lance, followed by the workday show presented by George.
91-8 MORE FM Auckland is a radio station serving the Auckland urban area and can be heard in parts of Waikato, such as Paeroa. MORE FM Auckland came to be in August 1993. Its sole transmitter is at the top of the Sky Tower in central Auckland. The workday show is presented by Andy Wright. The Auckland studios are used to present the network day, night and weekend shows.
Coromandel's MORE FM, formerly Coromandel FM, is a recent addition to the MORE FM Network, serving the Coromandel Peninsula district and the surrounds across 17 separate frequencies.
The station was not affected by MediaWorks rebranding of local stations to MORE FM in 2004, but was rebranded in 2015.
Local Programming: A local breakfast show is presented by Andy George and Michelle Shaw from 6am - 9am. Michelle hosts 9am - 12pm, then Alan Beagle hosts 12pm - 3pm.
92-2 MORE FM Waikato is a radio station based in central Hamilton. MORE FM was started in the 1990s as a totally local station in the Waikato region. The station no longer has local programming, with MORE FM workdays with Andy Wright now networked into the Waikato.
The sole transmitter for MORE FM Waikato is at Ruru, approximately 25 km east of Hamilton.
Bay Of Plenty
93-4 MORE FM Bay of Plenty is a local radio station based in central Tauranga broadcasting across the Bay of Plenty region. The transmitter is on Kopukairua. Before the re-branding to MORE FM, this local station was known as 93.4 Coastline FM. During part of 2015 and the start of 2016 the station also broadcast its programming into Rotorua to provide Bay of Plenty wide shows however this decision was later reversed in February 2016.
Local Programming: Lauren White presents a local workday show, 10am - 3pm.
95-9 89-2 MORE FM Rotorua is a local radio station based on Ranolf Street in central Rotorua, broadcasting across the Rotorua region. The main transmitter is at Pukepoto, 9 km east of central Rotorua. A second transmitter in the Paeroa Range broadcasts to Reporoa, Broadlands, Ngakuru, Waikite Valley and Tokoroa on 89.2, and can also be picked up across most parts of the Northern side of Taupo. This station was formerly Lakes 96FM. During part of 2015 and the start of 2016 the station received its local programming from Tauranga however this decision was later reversed in February 2016. Si & Gary are now networked during breakfast time followed by a local workday show.
Local Programming: Mark McCarron presents the local workday show from 10am - 3pm. Max Baird acts as a fill in for the workday announcer and also hosts The Rotorua Saturday Morning Show (6 - 10am Saturday mornings).
98-9 MORE FM Gisborne & Wairoa is a local radio station broadcasting from the heart of Gisborne City. The station was originally branded as 89FM and owned by Gisborne Media Centre, RadioWorks purchased the assets of Gisborne Media Centre in February 2005 and in May 2005 rebranded the station as MORE FM. Originally on 89.3, MORE FM Gisborne moved to 89.9 (rural coverage) and 98.9 (city coverage) in early 2007. Another repeater (also on 98.9) was set up to service the northern Hawkes Bay town of Wairoa in April 2007. The 89.9 frequency was adjusted to 90.1 in late 2010.
Local Programming: Breakfast presented by Bevan Chapman from 5:30am.
93-6 MORE FM Taupo is a radio station based in Taupo, broadcasting across the Central Plateau. The MORE FM brand replaced the previous local branded 93.5 KIS FM. MORE FM Taupo take great pride in putting a tremendous amount of focus on their surrounding community and play an extremely active role in local events such as The New Zealand Ironman & The Lake Taupo Cycle Challenge . The station has regularly made the finals at the New Zealand Radio Awards in a variety of different categories including winning Best Provincial Breakfast Show in 2010, 2012, 2014 & 2015 plus being named Provincial Station of The Year in 2007, 2009, 2011, 2012, 2013, 2014 & 2015.
Local Programming: Breakfast presented by Andrew Leiataua followed by a local workday show presented by Dougal Morison.
93-2 MORE FM Taranaki, was formerly 93.2 Energy FM, named after the energy province. Broadcasts from central New Plymouth and broadcasts to all of Taranaki and can be heard in North Wanganui.
Local Programming: Breakfast presented by Ken Swann and Anna Richardson. Until March 2016 the station also had a local workday show presented by Nichola Maclean.
88-7 MORE FM Hawke's Bay is a local radio station based in Hastings, New Zealand, broadcasting across Hawke's Bay. The MORE FM brand replaced the previous local station HOT 93FM, which began broadcasting in December 1983 as Radio Hawke's Bay 93FM, the frequency was always 92.7, and in April 2015 MORE FM relaunched and moved to 88.7. Along with the frequency change, the station also switched to the networked breakfast with Si and Gary with former breakfast announcers Waggs and Megan moving to a newly created local show on The Breeze Hawkes Bay.
Local Programming: Justin Rae has made a return to hosting the local workday show from 10am - 3pm. Saturday Mornings are local 6am-10am
92-8 MORE FM Whanganui (formerly Star FM) is a local radio station based in central Whanganui. The station became completely networked 24/7 in 2015 receiving the networked breakfast show, then the network day show. Local programming returned in 2016 with a local 10am - 3pm workday show.
Local Programming: Tyler McDonald presents the local workday show from 10am - 3pm. He also presents a local breakfast show 6am - 10am each Saturday.
92-2 MORE FM Manawatu is a local radio station based in the Hub Mall in central Palmerston North broadcasting across the Manawatu region. Before the MORE FM re-branding in 2005, this station was a very famous heritage station known as 2XS FM. The station's transmitter is located atop Wharite Peak in the Ruahine Range, approximately 20 km northeast of Palmerston North.
Local Programming: "Mike West in the Morning" presented by Mike West, Gareth Pringle and Johnelle Hosking. Up until 2014 the Manawatu station was local up to 7pm but local programming is now limited to the breakfast show.
90-3 MORE FM Kapiti/Horowhenua is a local radio station based on the Kapiti Coast and Horowhenua regions. Before the MORE FM re-branding in 2005 the Horowhenua station was named Horowhenua's 95FM with the Kapiti station named 2XX. Dave Key presented a local breakfast show up until 2015. As of 2016 there is no longer local programming on the station.
89-5 MORE FM Wairarapa is a radio station based in Masterton broadcasting to the Wairarapa province. The station was founded by Paul Henry in 1991 as "89.3 TODAY FM. In 1992 Paul Henry sold the station to PORT FM in Timaru and was later rebranded as HITZ 89FM Wairarapa's Best Music. XS Corporation in Manawatu purchased the station in the mid-1990s. The station broadcasts on 89.5 MHz from the Otahoua transmitter near Masterton, and on 105.5 MHz from the Popoiti transmitter north of Martinborough to serve the said town. MORE FM began broadcasting to the Castlepoint Beach region on 105.9 MHz in 2010.
Local Programming: Breakfast presented by Brent Gare during the weekdays and Chris Cogdale and the Totally Serious Sport Show on Saturday mornings.
95-3 99-7 MORE FM Wellington is based in Wellington which is the birthplace of the MORE FM brand, with the first broadcast of a MORE FM station occurring there on 6 May 1991 as 99/100 MORE FM. "Not Too Heavy Not Too Soft". The station went to air with award winning Breakfast Host Simon "Swampy" Marsh and Anemarie Gold. The station later became known as 94.7/100 MORE FM following a change in frequency. Today the station is known as 95-3 99-7 MORE FM Wellington, again following a change in frequency.
In 2007 the 98.9 MHz frequency originally used by MORE FM Wellington was relocated to 94.7 MHz (formerly used by Channel Z) and provided coverage to the Hutt Valley area of Wellington. The more powerful 100 MHz frequency provided coverage to the majority of the Wellington urban area, and could often be heard at the top of the South Island and into the southern Wairarapa. In 2010, the station frequencies were moved to 95.3 and 99.7 respectively after a nationwide reorganisation of the FM band. The main transmitter is located atop Mount Kaukau in Khandallah, 6 km north of central Wellington, and broadcasts on 99.7. Two secondary transmitters are located at Haywards on 99.7, to infill much of the Hutt Valley, and at Fitzherbert (between Naenae and Wainuiomata) on 95.3, to infill Lower Hutt and Wainuiomata.
The previous network weekday show was presented by Geoff Stagg from the Wellington studios until 2015. After Geoff's departure the network weekday show began being presented from Auckland leaving no local programming from Wellington.
92-8 MORE FM Nelson is a local radio station broadcasting from the heart of Nelson city to the Tasman District; including Motueka & Takaka on 92 MHz and Murchison on 94.1 MHz. Before the MORE FM re-branding in 2005 this station was known famously as Fifeshire FM. To this day the station broadcasts from the historic Fifeshire House.
Local Programming: Blair Kiddey presents the local workday show from 10am - 3pm as well as a Saturday breakfast show.
MORE FM Marlborough is based in Blenheim. At the end of 2007 MediaWorks purchased Marlborough Media which included two local stations, Sounds FM and Easy FM. Easy FM was rebranded as The Breeze earlier in 2008 and in August 2008 Sounds FM was rebranded as MORE FM. MORE FM Marlborough broadcasts on 92.9 MHz in Blenheim where the station is based, on 94.7 in Picton and also on 89.9 MHz in Kaikoura. Until 2015 the station had a local breakfast show presented by Josh Fogden and Natasha Knox.
Local Programming: Josh Fogden presents the local workday show from 10am - 3pm as well as a Saturday breakfast show.
92-1 MORE FM Canterbury is a radio station broadcasting across Canterbury. The station was one of the original MORE FM stations. The station broadcasts on 92.1 across Canterbury and on 94.9 in Sumner/Redcliffs and 99.1 in Akaora.
The station was started as an adult contemporary (AC) format station and continues with that format to this day. MORE FM Christchurch was operated by the Frader Group Limited. The first hosts of the morning show were James Daniels and Ken Ellis who had moved from 91ZM.
From 1 April 1997 Simon Barnett and Phil Gifford became the new MORE FM Christchurch breakfast hosts after moving from Christchurch's then local 91ZM station. Si and Phil's show was networked into Dunedin from 1996 when The Radio Network started a networked ZM station in Dunedin. After Si and Phil moved to MORE FM Christchurch a new MORE FM station was established in Dunedin taking the Si and Phil breakfast show and running their own local programming during the day.
In April 2003 Gary McCormick joined the breakfast show in preparation for Phil Gifford's departure later in 2003. Networking of Si and Gary's breakfast show to Dunedin was discontinued at the end of 2004 following the changes made to the network at the time. The show has been networked to Nelson since 2007 and in 2014 became the new MORE FM network breakfast show now networked to various MORE FM stations across the country.
In 2015 Christchurch became the host of the new network drive show presented by Lana Searle and Jason Gunn, previously Jason Gunn worked on rival station Classic Hits presenting a networked drive show from Christchurch, Jason left Classic Hits at the end of 2013 and moved to joim Lana Searle on her already existing MORE FM Christchurch drive show locally.
Local Programming: Amber Russell presents the local workday show from 10am - 3pm as well as a Saturday midday show. Saturday breakfast presented by Bondy, Nikitas Kouloubrakis hosts a Sunday morning breakfast show and Jimmy Ryder hosts a local weekend drive show.
97-4 MORE FM Dunedin is a radio station broadcasting across Dunedin. MORE FM was originally broadcast in Dunedin on 98.2 and was locally presented, except for the Christchurch 'Si & Gary' breakfast show which was networked. In 2004 as part of the MORE FM brand roll out across the country, it moved to the 97.4 MHz frequency, and replaced Dunedin radio station 4XO, creating 97.4 MORE FM Dunedin. An integration of the former presenters of 4XO & 98 MORE FM could be heard on the station. The 98.2 MHz frequency is now Dunedin's The Breeze 98.2 MHz – another of MediaWorks networked stations. In April 2015 breakfast presenters Damian and Kellie were moved from MORE FM to Dunedin's The Breeze and the networked breakfast show presented by Si & Gary returned to the Dunedin market after a 10-year absence.
Local Programming: Brad Jeffery presents the local workday show from 10am - 3pm.
92-9 93-7 MORE FM Clutha is a radio station based in Balclutha the station transmits on 93.7 MHz and 92.9 MHz. The station was previously known as Big River Radio with limited local programming and a simulcast of MORE FM Dunedin outside of local hours. In recent years the station has been branded as MORE FM's Big River Radio during local programming. The station broadcasts locally between 10 and 3pm and relays Dunedin's MORE FM outside these hours. Until 2015 Brad Jeffrey presented both the local breakfast and workday show.
Local Programming: Brad Jeffery presents the local workday show from 10am - 3pm.
MORE FM Central Otago, which is based from Alexandra replaced Radio Central in 2004. The station broadcasts on 90.3 and 94.3 MHz and covers Alexandra, Cromwell and other parts of Central Otago. Following the rebrand to MORE FM the station remained local between 6am and 7pm, this was in line with other MORE FM stations at the time. In September 2008 all copywriting and audio production moved from the Alexandra office to the Queenstown "hub." More recently all local programming on this station has been replaced with programming from 92 MORE FM in Queenstown.
Local Programming: Breakfast presented by AJ Funnell and Janey Newlands (from the Queenstown Studios).
Queenstown and Wanaka
92 MORE FM Queenstown began broadcasting in Queenstown on 99.2 MHz after local station Resort Radio was rebranded as MORE FM. MORE FM Queenstown also broadcasts on 99.4 MHz in Wanaka. In 2009 MORE FM traded places with Q92 The Breeze on the FM dial. The Breeze was started in Queenstown after Radioworks purchased local station Q92 FM and rebranded the station as Q92 The Breeze. The swap also saw the local breakfast announcers on The Breeze move to MORE FM Queenstown, with The Breeze in Queenstown now taking a networked breakfast.
Local Programming: Breakfast presented by AJ Funnell and Janey Newlands.
89-2 MORE FM Southland broadcasts to the Southland region. The location of transmission is the BCL site at Hedgehope. The station was originally started by a group of local investors as Foveaux Radio (4XF, 1224 kHz) in 1982, the station was bought by Radio Otago in the late 1980s and started broadcasting as "89.2 Foveaux FM" in the early 1990s.
Foveaux FM became Southland's 89.2 MORE FM in January 2005 as part of RadioWorks' move to rebrand all 'heritage' stations as MORE FM. MORE FM also continued to broadcast on 1224 AM until October 2007 when BSport launched on this frequency. The 91.6 MHz frequency that Radio Pacific (BSport's predecessor) broadcast on was used to launch The Breeze into Southland. In December 2007 Southland's More FM began broadcasting in the Te Anau area on 96.0 MHz.
Local Programming: Breakfast presented by Gretchen Blomfield and Simon Edwards.
MORE FM News & Sport
A news and sport bulletin is broadcast on all MORE FM stations seven days a week. The news is supplied from Newshub and is sub edited by MORE FM on weekdays. During weekday Breakfast, 6am - 9am the bulletin is every half hour. From 9am - 6pm weekdays and 6am - 6pm on weekends the bulletin is at the top of the hour only.
Presenters include Glen Stuart (MORE FM Breakfast 6am - 9am), Mel Abbott (MORE FM Workdays 10am - 12pm) and Brin Rudkin (MORE FM Drive 1pm - 6pm) during the week. Geoff Bryan, Trudi Nelson, Brin Rudkin and Mel Abbott present the news bulletins on weekends.
Previous Nationwide Announcers
|Announcer||Show||Duration||Reason for Leaving||Last known station|
|Amber Peebles||Network breakfast show||2011-2012||Left to pursue television project|
|Dane Anderson||All Nighter||2006-2012||"Company cost cutting"||Remains as a host|
|Dominic Bowden||"The MORE FM Most Wanted" Night show||January 2005 – June/July 2005||Left to focus on New Zealand Idol commitments at TVNZ||Currently employed by MORE FM's parent company MediaWorks, to present The Bachelor NZ|
|Marc Ellis||Network breakfast||2011 - 2013||Resigned from show|
|Hayley Holt||Network breakfast||2013||Auckland based breakfast was cancelled|
Defunct MORE FM stations
Hawke's Bay's 92 MORE FM was New Zealand's first franchised MORE FM radio station and began transmission from its Napier studios in 1994 and continued until the mid to late 1990s when the MORE FM name was dropped to become 'Hawke's Bay's 92FM'. The station broadcast on 91.9 MHz from studios in Hastings Street and featured Peter Mac (McIlwaine) and Nicki Sunderland on breakfast. Other announcers included Kyllee Higgins (now Kyllee King-Turner), Scotty Mac, Nik Menzies, Cath White, James Milner, Grant Magrath (pre-recorded mid-dawns) Kev Stanton and Greg Wattam. The station's slogan was 'More Music, More Variety' which was in line with the other MORE FM stations around the country at that time. The station was operated as a franchise by Radio Otago. In 1996, 92 MORE FM was relocated to Hastings where it joined fellow Radio Otago station Hot 93 in the BNZ Building. Live content was reduced around this time with the night show being fully automated. In 1997 Radio Otago sold their 7 North Island stations to Energy Enterprises, at this point the MORE FM branding was dropped and later the station was replaced with network station Solid Gold FM. Solid Gold has since been rebranded as The Sound.
Kapiti's 99.6 MORE FM began transmission across the Kapiti Coast and Horowhenua regions around 1994 and remained on air until 2004 when it was replaced by The Breeze. The station's programming was generated from MORE FM in Wellington, although it ran an entirely separate program to the Wellington station outside of breakfast. Voicebreaks were recorded in advance by the announcer in the Wellington studio. Localised weather forecasts, station IDs and jingles also helped create a local sound. Interestingly, 99.6 MORE FM played a slightly different music mix to the Wellington station where its programming originated from, although they both shared the 'More Music, More Variety' and later 'Today's Best Music Mix' slogans.
Dunedin's 98 MORE FM began broadcasting in Dunedin around 1997. The breakfast show, originally presented by Simon Barnett and Phil Gifford was a simulcast from Christchurch's 92 MORE FM. Other shows were a mixture of locally produced shows and shows prerecorded also from MORE FM in Christchurch. 98 MORE FM was replaced with a simulcast of The Breeze Christchurch when local station 4XO was rebranded as 97.4 MORE FM.