More and More (Fleur East song)

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"More and More"
Fleur East - More and More Single Cover.jpg
Single by Fleur East
from the album Love, Sax and Flashbacks
Released 5 February 2016
Format Digital download
Genre Dance-pop
Length
  • 3:55 (album version)
  • 3:47 (radio mix)
Label Syco
Songwriter(s)
Producer(s) Electric, Ian Kirkpatrick
Fleur East singles chronology
"Sax"
(2015)
"More and More"
(2016)

"Sax"
(2015)
"More and More"
(2016)

"More and More" is a song recorded by English R&B and pop recording artist Fleur East for her debut studio album Love, Sax and Flashbacks (2015). It is the second single released from the album by Syco Records. Although the song was loved by fans it failed to make a great impact on the charts like Fleur's debut single Sax which reached number three and was certified platinum.

Background[edit]

After being announced as the runner-up of 11th series of The X Factor, East signed a recording contract with Syco Music in January 2015. She began working on her debut studio album after the X Factor tour was over,[1] splitting her time between London and Los Angeles to record it. During recording, she was inspired by "Uptown Funk" by Mark Ronson featuring Bruno Mars, and described the songs on the album as "very uptempo and very energetic with lots of attitude. [The album has] got loads of influences from the old school. Lots of funk, hip-hop, soul; loads of different sounds fused together. Everything about that song - the uptempo vibe, the high energy, the brass, the old school funk sound - was just right up my street. I've definitely taken a few influences from that."[2]

In July 2015, Syco's head Simon Cowell told The Sun: "I've heard it and it's world class. She has discovered who she wanted to be. Sometimes you just spot someone who's not obvious and Fleur's a good example of that".[3]

"More and More" was originally released an instant gratification track, prior to the album release. For the single release, the track was remixed to feature new synth and guitar overdubs and a new electronic drum kit, and the second half of the first two choruses was replaced with the ending hook. The Radio Mix has since been removed from the iTunes store.

References[edit]