Morinaga & Company

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Morinaga & Co., Ltd.
Native name
森永製菓株式会社
Public (K.K)
Traded asTYO: 2201
ISINJP3926400007
IndustryFood
FoundedAugust 15, 1899; 120 years ago (1899-08-15) as Morinaga’s Western Confectionary Shop
FounderTaichiro Morinaga
Headquarters,
Japan
Area served
Worldwide
Key people
Toru Arai
(President)
Products
RevenueIncrease JPY 205 billion (FY 2017) (US$ 1.9 billion) (FY 2017)
Decrease JPY 10.2 billion (FY 2017) (US$ 97 million) (FY 2017)
Number of employees
3,170 (consolidated, as of March 31, 2018)
SubsidiariesMorinaga Milk Industry (10.34%)
WebsiteOfficial website
Footnotes / references
[1][2][3]

Morinaga & Company, Ltd. (森永製菓株式会社, Morinaga Seika Kabushiki-gaisha) is a confectionery company in Tokyo, Japan, in operation since 1899.[4] Their products include candy and other confectioneries.[3] Morinaga has had Ayumi Hamasaki and Mao Asada appear in their commercials, and in the past has used stars such as the Carpenters to advertise their products.

In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)

Affiliate company[edit]

See also[edit]

References[edit]

  1. ^ "Corporate Profile". Morinaga & Company. Retrieved January 9, 2019.
  2. ^ "Company Profile". Nikkei Asian Review. Nikkei Inc. Retrieved January 17, 2019.
  3. ^ a b "About the company". Financial Times. Retrieved January 17, 2019.
  4. ^ Picken, Stuart D.B. (December 19, 2016). Historical Dictionary of Japanese Business. Rowman & Littlefield. p. 282. ISBN 978-1-4422-5589-0.

External links[edit]