Morinosuke Kawaguchi

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Morinosuke Kawaguchi
MKawaguchi 2008.JPG
Morinosuke Kawaguchi in Akihabara in 2008
Born May 1, 1961 ( Age 54), Ashiya, Hyogo, Japan
Nationality Japanese
Known for Technology management, Product Design, Product Engineering, Strategy, otaku, subculture, innovation, Futurist

Morinosuke Kawaguchi (川口盛之助, b. May 1, 1961 in Ashiya, Hyogo, Japan) is a Japanese futurist and innovation expert. He is the founder of Morinoske Company Ltd., a Tokyo-based management and design consultancy. Previously, from 2002 till 2013 he was working for Arthur D. Little Japan. Also a lecturer in the postgraduate program at the Tokyo Institute of Technology and Doshisha Business School, his approach to Japanese subculture and how it comprises a competitive advantage in R&D has made him popular in Japan.

Kawaguchi is renowned as a strategy expert in Management of Technology (MOT), intellectual property management and also technology & innovation management (TIM) in various industries such as telecommunications, electronics and the automotive industry. In Japan, he is considered the inventor of the concept in product engineering and technology development of drawing from Japanese culture, especially the concepts of monozukuri and otaku subcultures.

He is a bilingual lecturer on this topic and has appeared on several Japanese radio and Television shows. Kawaguchi writes regularly on Japanese technology development, creating a bridge between the hard-boiled industry and creative subculture. Since 2007, he has an ongoing biweekly column for the Nikkei BP online[1] and another for TechOn online. Also, from February 2009 until January 2010, he wrote a series of articles on anime-like engineering and technology for DIME,[2] a magazine comparable to WIRED in the US.

Kawaguchi became well known after his book Otaku de onnanoko na kuni no monozukuri (Neon Genesis of Geeky-Girly Japanese Engineering) was published in 2007 by Kodansha, earning the prestigious Nikkei BP BizTech Book Award in 2008. The central message of the book is how to leverage Japanese subculture for top-tier product development and innovation. It has been translated into Chinese, Korean, Thai and English.

This book was reviewed by all the five major Japanese newspapers, a rare honor for a business book there. Famed fashion designer Hanae Mori had a lot of praise for Kawaguchi's book, reviewing it for the Sankei Shimbun newspaper. On the cover of the book, Taro Aso, the 92nd Prime Minister of Japan, gives a blurb, describing the book as one "filled with wisdom and hints on how to leverage Japanese subculture’s potential." Korea and Taiwan published translated versions of the title at the end of 2009. The Thai translation was published in 2011. The English translation, titled Geeky-Girly Innovation: A Japanese Subculturalist's Guide to Technology and Design, was published in July 2012.

Morinosuke Kawaguchi published his second book Sekai ga zessan suru « Made by Japan » (The World Acclaimed « Made by Japan ») in December 2010, again describing a unique concept in technology and design. The central question of the book is how machines and products can make our lives happier and what the future of all machines will look like.

Kawaguchi is also co-author and committee member of Fukushima project,[3] a government-independent, crowd-funded investigation about the Fukushima Daiichi nuclear disaster and the role of TEPCO's top management in the catastrophy. The committee published a book in early 2012, uncovering several contradictions in TEPCO's communication to the public and events at the power plant.

His latest book, メガトレンド 2014-2023 (Megatrends 2014-2023) was published by Nikkei Business Publications at the end of 2013.


External links[edit]

Interviews with Morinosuke Kawaguchi (English):

Tech and Engineering columns by Morinosuke Kawaguchi (Japanese only):



Fukushima Project: