Morris Levy

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Morris Levy
Born Moishe Levy
(1927-08-27)August 27, 1927
Harlem, New York, US
Died May 21, 1990(1990-05-21) (aged 62)
Ghent, New York
Occupation Music business executive
Organization Roulette Records

Morris Levy (August 27, 1927 – May 21, 1990), born Moishe Levy, was an American music industry executive, widely known as the founder and owner of Roulette Records and the owner of the Birdland jazz club and Roulette Room.

At the peak of his businesses, Levy owned more than 90 companies employing 900 people,[1] including record-pressing plants, tape-duplicating plants, a distribution company, a prominent New England chain of 81 record stores (Strawberries), and numerous record labels.

Levy, who went by "Moishe" or "Mo" within the record industry,[2] was described by Billboard magazine as "one of the record industry's most controversial and flamboyant players"[3] and by Variety as "The Octopus", for his far-reaching control, disproportionate to the size of his companies, in every area of the record business.[4] Allmusic described him as "a notorious crook who swindled artists out of their owed royalties." Levy was widely known for falsely taking writing credit in order to receive royalties—enriching himself at the expense of many of his signed artists, especially black R&B artists.[2][5]

Levy was convicted of extortion in 1990, on charges from an FBI investigation of the alleged infiltration of organized crime into the record business.[6] Levy died after losing an appeal, two months before he was scheduled to report to prison.[7]

Early life and career[edit]

Levy was born a Sephardic Jew[2] in Harlem and grew up in New York City. His father and older brother died of pneumonia when Levy was four months old. He quit school at the age of 13 and ran away to Florida, where he worked as a photographer in and around nightclubs. He later joined the United States Navy.

He later persuaded the owners of the nightclub where he worked to buy a club in New York, subsequently managing the club as the Cock Lounge. It became successful, attracting musicians such as Charlie Parker and Dexter Gordon, and allowed Levy to set up another club, Birdland, in 1949.[4]

At Birdland, Levy was approached by a representative of ASCAP, seeking payment on behalf of songwriters for booking live music. He quickly appreciated the potential profits that could accrue from owning music copyrights. He then formed a publishing company, Patricia Music (named after his first wife), for which he acquired the rights to songs performed in his clubs. In 1956, he founded Roulette Records with George Goldner, initially to release rock and roll music but also diversifying into jazz.[3] At one point he claimed the rights to the phrase rock and roll itself, which became widely employed after its use by his friend Alan Freed. Levy was known to add his name to the songwriting credits of many artists who recorded for his label.

In June 1975, Levy and Nathan McCalla, a vice president of Roulette Records, were indicted for assaulting an off-duty police officer, Charles Heinz, causing Heinz to lose an eye. The case was later dismissed, and all records were sealed. McCalla was subsequently murdered in Fort Lauderdale, Florida.[8]

In the mid-1970s, Levy filed a much-publicized lawsuit against John Lennon for appropriating a line from the Chuck Berry song "You Can't Catch Me" (the publishing rights to which were owned by Levy) in the Beatles' song "Come Together." Lennon ultimately settled with Levy by agreeing to record three songs from Levy's publishing catalogue during the sessions for his 1975 LP Rock 'n' Roll, co-produced with Phil Spector. After complications due to Spector's erratic behavior, and after attempts at a second agreement failed, Levy used demo recordings by Lennon to produce and release a mail-order album entitled Roots. Levy successfully sued Lennon and was awarded $6,795, but he was countersued by Lennon, Capitol, EMI, and Apple, who won an award of $145,300.[9]

Conviction and death[edit]

Beginning in 1984, the FBI targeted Levy in a 3½ year investigation into the alleged infiltration of organized crime into the record business.[6] The case against Levy involved the extortion of John LaMonte, a record wholesaler in Darby, Pennsylvania. LaMonte had agreed to purchase records valued at $1.25 million from Levy in a 1984 deal, and when LaMonte subsequently refused to pay the full price, claiming that the best titles had been removed from the 60-truckload delivery,[10] Levy reportedly arranged to extort the money from him. Lamonte was subsequently assaulted, receiving a fractured eye socket.[11]

Levy's arrest in September 1986 at the Boston Ritz Carlton Hotel was televised nationally.[12] Earlier that year, near the end of the investigation, Levy sold Roulette Records and his publishing rights (reported variously, for $22–55 million).

During its investigation, the FBI suspected that Levy had used the Roulette room as a front for Vincent Gigante, allegedly the boss of the Genovese crime family and that Levy had had ties to organized crime for twenty years.[13] Much of the trial evidence came from covertly recorded conversations taken from wiretaps and listening devices planted in the phones and business offices of Levy and Gaetano Vastola.[14][15] Levy had a sign behind his desk that read, "O Lord! Give me a Bastard with talent" where the FBI had inserted a microphone inside the letter 'O' of Lord. Two holes were also drilled in the ceiling for cameras.[16]

Levy was convicted in December 1988 by a Federal jury in Camden, New Jersey, of two counts of conspiring to extort.[17] Also convicted were Howard Fisher (Roulette's controller) and Dominick Canterino (a Caporegime in the Genovese crime family).[18]

Morris Levy, speaking on his association with alleged mob figures:

I've been on Broadway 47 years. I know some of these characters, and some I like very much ... I knew Cardinal Spellman, too. That don't make me a Catholic.[1]

Levy vehemently denied the charges. At his sentencing hearing, his attorneys cited his extensive philanthropic work, while FBI agents testified that Levy had also been a major supplier of heroin for a convicted Philadelphia drug dealer, Roland Bartlett.[19] In 1988 Levy was sentenced to ten years in prison and fined $200,000,[6] subsequently appealing his conviction. Canterino was sentenced to 12 years in prison.[11] Lamonte entered the federal witness protection program.[10]

See Video: Interview, Morris Levy on the Today Show, September 1986

During his appeal, Levy remained free bail on bail,[4][20][21] which was secured with his upstate New York estate, Sunnyview Farm.[13] In October 1989, shortly before his death, his conviction was upheld by the United States Court of Appeals for the Third Circuit in Philadelphia. Also in 1989, as the principal shareholder of BeckZack Corp., which owned all 81 of the Strawberries record stores, Levy sold the chain.[7]

In January 1990, Levy unsuccessfully petitioned to have his sentence eliminated because of his failing health. Instead he was granted a 90-day stay and was scheduled to report to jail on July 16.[7] He died on May 20, 1990, before he could report to jail, in Ghent, New York[22] — of colon[23] or liver[20] cancer (reported variously).[24]

Posthumous lawsuit[edit]

In 1996, a court found Levy's estate posthumously liable for $4 million in a case initiated by Herman Santiago and Jimmy Merchant of the Teenagers, authors of the song "Why Do Fools Fall in Love", who sued Levy for unpaid songwriting royalties.[25][26] During the trial, the two testified they had received just $1,000 for the 1956 hit, which sold more than 3 million copies.[27] Santiago testified that Levy told him, "Don't come down here anymore or I'll have to kill you or hurt you."[27]


Music companies, record companies and labels owned by Levy included:

Personal life[edit]

Levy lived in a Park Avenue apartment in Manhattan[30] and at his 1,500-acre farm, Sunnyview Farm, seven miles east of the Hudson River in Columbia County, Ghent, New York[30] a former dairy where he continued to raise cattle, hay and corn before exclusively breeding race horses.[23] Sunnyview Farm remained a horse-breeding farm.[31] It was later the site of The Big Up Festival.

Location, Sunnyview Farm 42°16′41.09″N 73°38′23.66″W / 42.2780806°N 73.6399056°W / 42.2780806; -73.6399056

He was married four times, according to Frederic Dannen, the author of Hit Men: Power Brokers and Fast Money Inside the Music Business,[2] though Levy himself said in a 1986 interview with the Los Angeles Times, "the only thing I know about organized crime is my five ex-wives."[23] Josh Alan Friedman, the author of a 2008 exposé of the music industry, Tell the Truth Until They Bleed, said that Levy had sent one of his wives to the hospital after beating her in a telephone booth.[32]

  • Levy's first wife was Patricia, after whom he named Patricia Music.[2] They divorced in 1954 in Dade County, Florida.
  • Levy married Ruth Rubin (born 1937) on December 24, 1954.[33]
  • Walter Winchell reported in his column that Levy planned to marry the actress and model Cynthia Brooks on September 15, 1957, aboard his yacht, anchored off Long Island.[34] In 1961, the columnist Dorothy Kilgallen reported that Levy dated the singer and actress Keely Smith[35] before marrying the actress and model Cynthia Brooks. Brooks had been under contract at 20th Century Fox, appearing in Follow the Sun (1951) and Westward Ho, The Women (1952), and was previously a chorus girl at El Rancho Vegas, in Las Vegas, Nevada. She was previously married to Rudi Maugeri, a vocalist with the Crew-Cuts.[36] Brooks was featured in a 1957 issue of Life magazine (with photographs by Peter Stackpole). She then obtained telephone numbers in 26 cities nationwide under the pseudonym Brandy Lee, with instructions for men to receive four of her photographs for a dollar — drawing as many as 4,000 calls a day, hoping ultimately to raise $100,000 for a mail-order gown business.[37] She reportedly later left show business to open a ski school in Lake Dallas, Texas.[38]
  • Levy had two sons with his last wife, Karen Levy, with whom he was in divorce proceedings at the time of his death.

Levy's brother, Zachariah (Irving), was stabbed and killed in a January 1959 incident when he prevented the prostitute wife of an organized crime loan shark from entering the Birdland club.[2] In Levy's 1986 extortion trial, the FBI said that Levy's brother was killed mistakenly by organized-crime figures attempting to kill Morris Levy.[1]

Levy had three sons:[20] Adam R. (born 1963), Simon Becket (born 1980), and Daniel Zachariah Levy (born 1982)[39]

  • Zach Levy is the president and CEO of Shireworks Productions, which produced The Big Up Festival at Levy's Sunnyview Farm.
  • As of 2012, Adam Levy, of Rumson, New Jersey, owned a medical marijuana company, Medical Growth Consulting,[24] and was set to become the first company to market medical marijuana in New Jersey. The venture's application was refused by the New Jersey Health Department on the basis of Morris Levy's 1988 felony conviction.[40] Adam Levy had been impressed with the positive effect of marijuana on his father's lucidity during his final days with cancer.[24]


Levy served on the board of the Boston Opera Company, was chairman emeritus of the United Jewish Appeal (Music Division) and helped raise millions of dollars for other charities.[1] He was named "Man of the Year" by United Jewish Appeal in 1973, serving on the board of Columbia County Hospital and he chaired fundraisers for the Black Congressional Choir, the Foundling Hospital, and St. Patrick's Cathedral Choir.[41]

The Morris Levy Charitable Foundation was created following his death in 1990.[42]

In popular culture[edit]

Levy was played by Paul Mazursky in the 1998 film Why Do Fools Fall in Love, and he has been cited as an inspiration for the HBO television series The Sopranos (1999-2007) character Hesh Rabkin[43] — who made a fortune defrauding mostly R&B performers, underpaying royalties, pressing unauthorized records, and who owned lavish New Jersey horse-racing stables.

Me, The Mob, & The Music[edit]

Levy featured prominently in the 2010 autobiography Me, The Mob, and The Music by Tommy James, leader of the 1960s rock band Tommy James and the Shondells.[4][44] James had not felt comfortable writing the book until all those who were deeply involved with the record company had died.[45] The book reportedly is to be made both into a film and a Broadway play.[46] Martin Scorsese approached James about making a movie of the book shortly after publication.[47][48]

In the book, James characterized Levy as willing to strong-arm the talent, saying artists signed to Roulette were there to produce money for the company, having their needs met only when it pleased Levy. Asking to be paid meant intimidation; to survive, those under contract to Roulette needed to find a means of generating income that did not involve the record company, such as personally booked tours.[45] While a Roulette artist had great creative control when recording for the company, the lack of payment for those efforts was difficult.[45][49][50]

James estimated that Roulette owed him $30–40 million in unpaid royalties.[45][47] James said Roulette was a front for organized crime, and functioned as a money laundering operation. In the early 1970s, Levy was at the wrong end of a mob war. James had to leave New York for a time to avoid a mob hit, which explained why he recorded an album in Nashville in 1972.

It was only after Roulette Records and Levy's Big Seven Music publishing company were sold (the record company to an EMI and Rhino Records partnership, the music publishing company to Windswept Pacific Music which was later sold to EMI) that James began to receive significant royalty checks from sales of his records.[51]


  1. ^ a b c d Anastasia, George. "Extortion Case Ties Music-Industry Executive with Mob". Philadelphia Inquirer, June 25, 1987. 
  2. ^ a b c d e f g Danes, Fredric (1991). Hit Men: Power Brokers and Fast Money Inside the Music Business. First Vintage Books. 
  3. ^ a b Goodman, Fred. "Morris Levy Severing Music Industry Ties". Billboard, 20 December 1986. pp. 1, 71
  4. ^ a b c d Kurutz, Steve. "Morris Levy: Artist Biography". 
  5. ^ "Little Lansky and the Big Check". Rolling Stone, June 6, 2001. 
  6. ^ a b c Knoedelseder, William K., Jr. "Morris Levy Gets 10-Year Sentence: Roulette Records Chief Fined $200,000 in Extortion Case". Los Angeles Times, October 29, 1988. 
  7. ^ a b c "Record Company Mogul Morris Levy Faced Prison For Conspiracy Conviction". AP News Archive, May. 22, 1990. 
  8. ^ Knoedelseder, William K., Jr. "Head of N.Y. Record Firm Charged with Extortion; 16 Others Arrested in Sweep". Los Angeles Times, September 24, 1986. 
  9. ^ Lennon vs. Levy.
  10. ^ a b Brownstein, Pamela. "Jury Hands Up Racketeering Indictment". AP News Archives, Septimber 23, 1986. 
  11. ^ a b Anastasia, George. "Questions Linger on Mob Links to Music World". Philadelphia Inquirer,, November 08, 1988. 
  12. ^ Knoedelseder, William K., Jr. "Levy Denies Charge of Racketeering, Claims Harassment". Los Angeles Times, October 1, 1986. 
  13. ^ a b Gillespie, Mary Helen. "Three Men Convicted In Federal Extortion-Conspiracy Trial". AP News Archives, May 25, 1988. 
  14. ^ "United States of America, Plaintiff, v. Morris Levy, Howard Fischer, and Dominick Canterino, Defendants". 
  15. ^ Anastasia, George. "Testimony About Links to the Mob Not Allowed in U.S. Record Trial"., Philadelphia Inquirer, May 18, 1988. 
  16. ^ Dannen, Frederic (1990). The Hit Men. p. 34.
  17. ^ Anastasia, George. "Testimony About Links to the Mob Not Allowed in U.S. Record Trial", May 18, 1988.
  18. ^ Feron, James (13 June 1989). "5 Are Indicted As Participants in Rackets Ring". New York Times. Retrieved 10 September 2010. 
  19. ^ a b Anastasia, George. "Levy Sentenced in Conspiracy Case". Philadelphia Inquirer, October 29, 1988. 
  20. ^ a b c "Morris Levy Is Dead; Power in Recording and Club Owner, 62". New York Times, 23 May 1990.
  21. ^ James, Tommy; Fitzpatrick, Martin (2011). Me, the Mob, and the Music: One Helluva Ride with Tommy James and the Shondells. Scribner. 
  22. ^ "Morris Levy; Music Publisher, Owner of Nightclub". LA Times, May 28, 1990. 
  23. ^ a b c d e f g Knoedelseder, William K., Jr. "Morris Levy: Big Clout in Record Industry: His Behind-the-Scenes Influence Is Felt Throughout the Industry". Los Angeles Times, July 20, 1986. 
  24. ^ a b c "The Mobster's Son and the Pot Clinic: A Feud Grows in Jersey"., September 30, 2012. 
  25. ^ "Jimmy Merchant and Herman Santiago, Plaintiffs-Appellees-Cross-Appellants, v. Morris Levy, Big Seven Music". 
  26. ^ Neumeister, Larry. "Two Songwriters Win Rights to Hit Song 36 Years After Writing It". AP News Archive, November 18, 1992. 
  27. ^ a b Neumeister, Larry. "Two Songwriters Win Rights to Hit Song 36 Years After Writing It". AP News Archives, November 18, 1992. 
  28. ^ Bessman, Jim (23 March 2002). "Heartland Music". Billboard. 114 (12): 80. Retrieved 28 February 2017. 
  29. ^ Carlin, Richard (10 March 2016). Godfather of the Music Business: Morris Levy. Mississippi: University Press of Mississippi. ISBN 1496805704. Retrieved 28 February 2017. 
  30. ^ a b Broven, John (2010). Record Makers and Breakers: Voices of the Independent Rock 'n' Roll Pioneers. University of Illinois Press. 
  31. ^ Lyons, Richard D. "Across New York, Race Horses Form a Fast Growing Industry". New York Times, June 2, 1982. 
  32. ^ Friedman, Josh Alan (2008). Tell the Truth Until They Bleed: Coming Clean in the Dirty World of Blues and Rock 'n' Roll. Hal Leonard. OCLC 177016524.
  33. ^ "Music as Written — New York". Billboard, December 25, 1954. p. 20, col. 2.
  34. ^ "On Broadway". Boston Daily Herald, September 10, 1957. 
  35. ^ [,6064900 Toledo Blade, August 16, 1961.
  36. ^ "The Mobster's Son and the Pot Clinic: A Feud Grows in Jersey". Oswego Palladium-Times, April 20, 1959. p. 16.
  37. ^ Every Man's Miss Brooks. Life, April 1, 1957. p. 51. 
  38. ^ Kilgallen, Dorothy. Kentucky New Era, August 8, 1961,7227804.  Missing or empty |title= (help)
  39. ^ "Big Up Neighbors Express Concern over Claverack Music Festival". Register Star, April 20, 2013. 
  40. ^ Hefner, Jan. "S. Jersey's First Medical Marijuana Facility Nears Launch Date"., April 21, 2013. 
  41. ^ The Pied Pipers of Rock: Radio DJ's of the 50's and 60's, Wes Smith. Iconoclassic Books, 1989. 
  42. ^ "Morris Levy Charitable Foundation Levy Morris & Adam Ttee". 501(c)3 Lookup. 
  43. ^ Joe Hartlaub. "Review of Howling at the Moon by Walter Yetnikoff with David Ritz". Broadway Books. ISBN 978-0-679-73061-3. Retrieved 10 May 2011. 
  44. ^ "A Rock ’n’ Roll Story Is Finally Told". New York Times, Tammy La Gorce, November 19, 2010. 
  45. ^ a b c d Mervis, Scott (22 March 2010). "Tommy James' music success linked to Pittsburgh and gangsters". Pittsburgh Post-Gazette. Retrieved 11 December 2010. 
  46. ^ "Tommy James Biography". Retrieved 11 December 2010. 
  47. ^ a b La Gorce, Tammy (19 November 2010). "A Rock ’n’ Roll Story Is Finally Told". New York Times. Retrieved 11 December 2010. 
  48. ^ "Tommy James and Martin Fitzpatrick discuss their new book 'Me, The Mob, & The Music'" on YouTube, videocast, Barnes & Noble, Lincoln Triangle NYC, Feb 22 2010
  49. ^ James, Tommy; Fitzpatrick, Martin, eds. (2010). Me, the Mob, and the Music: One Helluva Ride with Tommy James & The Shondells. Scribner. p. 240. ISBN 1-4391-2865-0. Retrieved 11 December 2010. 
  50. ^ James, Gary. "Tommy James Interview". Retrieved 11 December 2010. 
  51. ^ "For Tommy James, the past is the future | 40 Years After | a blog". 2010-07-05. Retrieved 2012-04-13. 

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