Morris Oxford Series III

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Morris Oxford
Morris Oxford series III 1958 9062383004.jpg
Oxford Series III saloon 1958
Overview
ManufacturerMorris Motors
British Motor Corporation
British Leyland
Production1913-1914
1919–1935
1948-1971
Body and chassis
ClassSmall car

Morris Oxford is a series of motor car models produced by Morris Motors of the United Kingdom, from the 1913 bullnose Oxford to the Farina Oxfords V and VI. The manufacture of Morris's Oxford cars, named by W R Morris after the university town in which he grew up, would turn Oxford into an industrial city.

From 1913 to mid-1935 Oxford cars grew in size and quantity. In 1923 they with the Cowley cars were 28.1 per cent of British private car production. In 1925 Morris sold near double the number and they represented 41 per cent of British production. The model name was recycled in 1948 and lasted almost another 23 years through to 1971 but in this time the market sector and engine-size remained nearly constant between 1476 cc and 1622 cc.

Aside from the Oxford Sixes and the Oxford Empire models all Oxfords since 1918 have been 12 or 14 HP cars of about 1500 to 1800 cc.

Saloon[edit]

Oxford III
Morris Oxford Series III side.jpg
Oxford Series III
Overview
Production1956–59
58,117 produced inc. Series IV;[1] was made in India as Hindustan Ambassador
AssemblyUnited Kingdom
Australia [2]
Body and chassis
Body style4-door saloon
2-door estate
RelatedHindustan Ambassador
Powertrain
Engine1489 cc BMC B-Series engine Straight-4
Transmission4-speed manual[3]
Dimensions
Wheelbase97 in (2,500 mm)[4]
108 in (2,700 mm)
Length178 in (4,500 mm)[3]
Width65 in (1,700 mm) [4]
Height64 in (1,600 mm)[3]
Chronology
PredecessorMorris Oxford Series II
SuccessorMorris Oxford Farina


The Oxford was updated for 1957 with a new fluted bonnet and small rear fins and an optional two-tone paint scheme all announced on 18 October 1956.[5] Inside the bench seats trimmed in leather remained but the instrument cluster was revised and a new dished steering wheel fitted. The engine now produced 55 hp (41 kW) following an increase in compression ratio though the top speed and acceleration remained the same. A semi-automatic, two pedal, "Manumatic" transmission with centrifugal clutch with vacuum operation coupled to gear changes was optional.

Independent front-suspension with forward torsion bars continued to promise "above average comfort" for the car's occupants.[3]

Traveller[edit]

The 'woody' Series III Traveller was replaced by the Series IV in 1957, though the saloon remained in production until the Pininfarina-styled Series V was introduced in 1959. 58,117 Series III and Series IV Oxfords were built.

Motor magazine tested a Series III manumatic equipped saloon in 1957 recording a top speed of 74.4 mph (119.7 km/h), virtually unchanged from the Series II and acceleration from 0–60 mph (97 km/h) in 30.5 seconds, adversely affected by the Manumatic option. Fuel consumption of 27.0 miles per imperial gallon (10.5 L/100 km; 22.5 mpg‑US) was found. The test car cost £898 including taxes of £300.[6]

Ambassador[edit]

This car was the basis for the Hindustan Ambassador, since 1957 which was built in India for some 50 years after the Oxford III's demise, though with a few notable styling updates but keeping the original look, albeit with modern powertrains. Hindustan Motors have stopped production of the Ambassador cars as at May 2014.[7] With the 'Amby' sales declining rapidly from a high of 24,000 units a year in the mid-1980s to under 12,000 a decade later and less than 6,000 in the mid-2000s, the HM management struggled to position the car

Oxford Traveller all-steel Series IV 1957–60[edit]

Oxford Traveller
all-steel Series IV
Oxford Series IV front.jpg
Oxford Traveller all-steel estate
Overview
Production1957–60
58,117 produced inc Series III
Body and chassis
Body style4-door estate
Powertrain
Engine1489 cc BMC B-Series engine Straight-4
Dimensions
Wheelbase97 in (2,500 mm) [4]
Length171 in (4,300 mm) [4]
Width65 in (1,700 mm) [4]
Chronology
PredecessorMorris Oxford Series II
SuccessorMorris Oxford Farina

The Oxford IV was only made in the Traveller estate version. A steel-bodied replacement for the "woody" Series III Traveller, it was similar to the Series III saloon in most respects. The IV was introduced in 1957, announced by BMC with the Riley Two-Point-Six on 23 August 1957[8] and produced alongside the Series V until 1960. An interesting feature was having fillers on both sides of the car, for the single fuel tank.

A Traveller estate car version of the Series V Farina body was announced 28 September 1960. The new body now provided a double bed size sleeping compartment about 6 ft long and 4 ft wide. The back of the car had a tail-board hinged at the bottom and an upper panel hinged at the top. The Morris version had a single bench front seat and cost £10 more than the equivalent Austin Countryman.[9]

References[edit]

Footnotes

  1. ^ Sedgwick, M.; Gillies, M. (1986). A-Z of Cars 1945–1970. Bay View Books. ISBN 1-870979-39-7.
  2. ^ Morris Oxford Series III 1956-59 in Australia, Restored Cars #125, page 54
  3. ^ a b c d "Second Hand car guide supplement". Practical Motorist. 6 Nbr 68: between pages 768 & 769. April 1960.
  4. ^ a b c d e Culshaw; Horrobin (1974). Complete Catalogue of British Cars. London: Macmillan. ISBN 0-333-16689-2.
  5. ^ Morris. The Times, Thursday, Oct 18, 1956; pg. 3; Issue 53665
  6. ^ "The Morris Oxford (Series III)". The Motor. March 13, 1957.
  7. ^ "HM Shuts down Amby plant". Indian Autos Blog. May 24, 2014.
  8. ^ New B.M.C. Models. The Times, Friday, Aug 23, 1957; pg. 11; Issue 53927
  9. ^ 'Double Bed' New Estate Cars. The Times, Wednesday, Sep 28, 1960; pg. 4; Issue 54888

Bibliography

  • Davis, Pedr (1986). The Macquarie Dictionary of Motoring.