Mortein

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Mortein
TypeInsecticide
IndustryHousehold goods
FounderJ. Hagemann
Headquarters,
Area served
Australia, New Zealand, Bangladesh, India, Pakistan, Philippines, Morocco, Algeria, Tunisia, Kenya, Libya, Egypt, Mauritania and Papua New Guinea
OwnerReckitt Benckiser

Mortein is an Australian brand of household insecticide, the manufacturer is owned by the Anglo-Dutch company Reckitt Benckiser. Together with its sister product Aerogard, a popular insect repellent, Mortein is widely used in Australia and is marketed internationally. Mortein is also available in New Zealand[1] and India.[2] In Spring 2013, Mortein was sold in stores around Fiji and the Comoros. It is a very popular insecticide brand in Pakistan.[3]

The brand has been represented in television commercials by cartoon antagonist, Louie the Fly.

The majority of consumer reviews for the automatic indoor spray Naturgard are negative, with issues ranging from lack of effectiveness to health issues with pets and humans.[4]

In 1969, the Samuel Taylor company was bought by the British company Reckitt & Colman.

Creation[edit]

Mortein was made its first appearance as an insecticidal powder in the 1870s by J. Hagemann, a German immigrant to Australia. It is believed said that Hagemann himself came up with the name Mortein, with a little help from his French wife. The word "Mortein" is a combination of the French word "mort" (dead) and the German word "ein" (one).[5]

Hagemann used crushed chrysanthemum flowers to produce a pyrethrum extract powder. In the 1920s a squeeze puffer was developed. Hagemann introduced a liquid version in 1928, combining this with kerosene and had a flit gun designed which allowed the insecticide to be sprayed into the air or onto the pests themselves.[6]

Slogan[edit]

Mortein's slogan is "More smart, more safe, Mortein."

Formula[edit]

Mortein "Insect Seeking Fly Spray" uses the active ingredients Allethrin (2.09 g/kg) and Resmethrin (0.39 g/kg), both Pyrethroid neuro-toxins. One study found an association between exposure to pyrethroids and attention-deficit/hyperactivity disorder (ADHD) in male, but not female, children.[7] Another study found an association between exposure to pyrethroids and the prevalence of biochemical markers for ADHD in developing mice.[8] There is evidence that continuous exposure to pyrethroid-based mosquito repellents can lead to adverse health effects. Studies have shown significant increase in the levels of plasma glucose, phospholipids, nitrite and nitrate, and lipidperoxides with a decrease in plasma cholesterol.[9] It is also shown that inhaling d-trans-Allethrin can irritate the nose, throat and lungs. High exposure may cause headache, dizziness, irritability, seizures, and a loss of consciousness. Exposure may also cause a skin allergy or asthma-like allergy, and damage the liver and kidneys.[10]

Pyrethroids break down in the environment after one or two days.

Louie the Fly[edit]

The company is well known for its popular animated villainous mascot "Louie the Fly", who has been drawn and animated by Geoffry Morgan Pike since 1957. Paired with a jingle created by Bryce Courtenay used in animated TV commercials since 1962, he proudly sings of his own dirtiness, claiming to be afraid of no-one except "the man with the can of Mortein." The character and ditty was sung by Sydney singer Neil Williams, and later actor and comedian Ross Higgins, best known as Ted Bullpitt in Kingswood Country.[11]

The music and lyrics for the jingle were written by James Joseph White and the copyright of the music and lyrics was held by him until his death. The copyright then was inherited by his relatives. The copyright of the jingle is registered with the Australasian Performing Right Association.[citation needed]

References[edit]

  1. ^ fly spray fast knockdown 200G mortein - Woolworths Online Archived 2007-05-19 at Archive.today
  2. ^ Reckitt Benckiser India: Hold Archived 2008-10-21 at the Wayback Machine
  3. ^ Reckitt Benckiser Pakistan Limited
  4. ^ "Mortein Naturgard Automatic Indoor Insect Control System". ProductReview.com.au. Retrieved 1 March 2020.
  5. ^ "Mortein". Retrieved 19 July 2016.
  6. ^ https://www.mortein.co.nz/about/about-mortein/
  7. ^ Wagner-Schuman, M; Richardson, JR; Auinger, P; Braun, JM; Lanphear, BP; Epstein, JN; Yolton, K; Froehlich, TE. "Association of pyrethroid pesticide exposure with attention-deficit/hyperactivity disorder in a nationally representative sample of U.S. children". Environ Health. 14: 44. doi:10.1186/s12940-015-0030-y. PMC 4458051. PMID 26017680.
  8. ^ Richardson, JR; Taylor, MM; Shalat, SL; Guillot, TS 3rd; Caudle, WM; Hossain, MM; Mathews, TA; Jones, SR; Cory-Slechta, DA; Miller, GW. "Developmental pesticide exposure reproduces features of attention deficit hyperactivity disorder". FASEB J. 29: 1960–72. doi:10.1096/fj.14-260901. PMC 4415012. PMID 25630971.
  9. ^ Narendra, M; Kavitha, G; Kiranmai, A.; Rao, N.; Varadacharyulu, N. (1 September 2008). "Chronic exposure to pyrethroid-based allethrin and prallethrin mosquito repellents alters plasma biochemical profile". Chemosphere. 73: 360–4. doi:10.1016/j.chemosphere.2008.05.070.
  10. ^ "Hazardous substance fact sheet" (PDF). New Jersey Department of Health. 1 March 2020.
  11. ^ "'Louie the Fly' Mortein Jingle (1962)". National Film and Sound Archive of Australia. Retrieved 1 October 2017.

External links[edit]