Mosaic Fashions

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Mosaic Fashions
Industry Fashion retail
Fate Administration
Successor Aurora Fashions
Founded 2003
Defunct 2009
Headquarters Iceland
Number of locations
Area served
Products Clothes

Mosaic Fashions hf was the parent company of several fashion brands. The company has 1,760 stores and concessions in the UK, Ireland, Europe and the USA, 234 Franchise stores in 44 countries and 93 joint venture stores including 84 concessions in China.



Oasis concession in Debenhams, Sutton, Greater London

The Oasis stores started in 1991, and in 1995 Oasis Stores Plc. was floated on the London Stock Exchange. In April 1998 Oasis purchased the Coast stores. In September 2001 the management team of Oasis Stores Plc, acquired the company via Sierra Acquisitions Ltd., supported by PPM Ventures. Sierra Acquisitions Ltd. later became a part of Sierra Holdings Ltd.

Mosaic Fashions[edit]

In November 2003 Oasis and Coast were acquired from PPM Ventures by a secondary management buyout, supported by Baugur Group hf. and an investor group led by Kaupthing Bank hf. Noel Ltd. was established as the takeover vehicle, which in June 2004 was renamed Mosaic Fashions, when it acquired the Karen Millen and Whistles brands. The company was backed by a series of investors, including Jón Ásgeir Jóhannesson, Don McCarthy and Kevin Stanford.

In 2005 Mosaic Fashions hf. was listed on the OMX Exchange, Iceland. In 2006 Mosaic Fashions hf. acquired Rubicon Retail, which included the Warehouse, Principles and Shoe Studio brands. In October 2007, Mosaic Fashions was de-listed from the Nordic Stock Exchange. In December 2007 the eveningwear brand Anoushka G was acquired. In January 2008 its interest in Whistles was disposed of.

Insolvency and Aurora Fashions[edit]

Mosaic Fashion entered administration on 2 March 2009.[1]

Most of the businesses were immediately sold on to Aurora Fashions,[2] a new company jointly owned by Icelandic bank Kaupthing - a major Mosaic creditor - and Mosaic's former management.[3] The deal saw Aurora take on the majority of Mosaic's ongoing retail stores including Coast, Warehouse and Oasis. Principles was not included in this deal, and was subsequently purchased separately by department store operator Debenhams.


The group traded under the following brand names:


  1. ^ "Mosaic firms into administration". BBC News. 2009-03-02. Retrieved 2009-03-02. 
  2. ^ "Aurora's dawn", a Retail Week article
  3. ^ "Kaupthing rescues Mosaic Fashions brands". MSNBC. 2009-03-02. Retrieved 2009-03-04. [dead link]
  4. ^ "Shopping Basket: What Baugur Owns in the UK" (69293). The Times. 9 April 2008.