Moss H. Kendrix

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Moss H. Kendrix
(source from 'The Crisis' Nov. 1940)
(source from 'The Crisis' Nov. 1940)
Born (1917-03-08)March 8, 1917
Atlanta, Georgia, U.S.
Died January 4, 1989(1989-01-04) (aged 71)
Occupation Public relations specialist
Alma mater Howard University
Morehouse College

Moss H. Kendrix (March 8, 1917 – January 4, 1989)[1] was a public relations specialist. Of Kendrix’ various public relations and advertising campaigns, he is best known for his Coca-Cola company advertising in 1948.

He educated corporations about African-American consumer’s buying power through to designed various public relations and advertising campaigns for African-American such as news organizations, entertainers, and corporate clients including Carnation, the Ford Motor Company, and the Coca-Cola company.

Biography[edit]

Early life[edit]

Moss Kendrix was born in Atlanta, Georgia on March 8, 1917. He spent the majority of his early life in Atlanta.

College[edit]

Kendrix entered into Morehouse College[2] and he served as the editor of the college newspaper The Maroon Tiger. He was a member of Alpha Phi Alpha fraternity. And he was co-founder of Phi Delta Delta Journalism Society.[3] It was the first society of its kind for African-American journalism students.

He transferred into Howard University's Law School in 1939. However, he went into workforce for work experience. At the same time, he married Dorothy Marie Johnson. They had two sons, Moss Kendrix, Jr. and Alan Kendrix.

Director[edit]

In 1941, Kendrix entered the United States Army as the draft. He worked for the Treasury Department in the War Finance Office.[3] In 1944, he became a director of public relations for the Republic of Liberia’s Centennial Celebration.[4] It excited his passion and interest, and was the start of his public relations career.

The Moss Kendrix Organization[edit]

At the same year, Kendrix founded a public relations firm named The Moss Kendrix Organization. The company motto, "What the Public Thinks Counts!" was also his mantra, which he embossed on the organization's letterhead. It was established in Washington, DC. Kendrix focused on accounts pursuing African-American consumers such as Carnation, National Dental Association, National Educational Association, the Republic of Liberia and Ford Motor Company to name a few.

One of his career highlights was the acquisition of Coca-Cola as a client. He focused on marketing to African Americans, and worked with Coca-Cola until the 1970s.

Died[edit]

Kendrix died of a heart ailment Jan. 4 at his home in Washington.[5] He was married to Muriel Kendrix of Lexington, Massachusetts.

Legacy and honors[edit]

Literary career[edit]

The Crisis (Nov. 1940). ' Forums in Georgia '

Politics[edit]

References[edit]

Notes[edit]

  1. ^ "Moss H Kendrix (b. 1917)". mooseroots.com. Moose Roots. 
  2. ^ Blaine J. Branchik and Judy Foster Davis, “Black Gold: A History of the African-American Elite Market Segment", Archived September 4, 2014, at the Wayback Machine. (2007).
  3. ^ a b Lattimore, Dan (2009). Public Relations: The Profession and the Practice. p. 37. ISBN 0073378879. 
  4. ^ Lattimore, Dan (2009). Public Relations: The Profession and the Practice. p. 39. ISBN 0073378879. 
  5. ^ "Moss H. Kendrix, 71, Dies; Owned D.C. Marketing Firm". highbeam.com. The Washington Post. 

Citations[edit]