Newport Beach, California, U.S.
|Headquarters||Irvine, California, U.S.|
|Products||Bootleg Shirts, jeans, jackets, socks, underwear, and accessories|
|Parent||Iconix Brand Group|
Mossimo is a mid-range American clothing company, founded in 1986 by designer Mossimo Giannulli, and currently owned by Iconix Brand Group. Mossimo specializes in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear, and accessories.
Founding (1986) and Expansion
Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. During his first year in business he grossed $1 million. The following year he made $4 million. In 1991, Mossimo expanded the line to include sweatshirts, knits, and sweaters. By 1995, the collection included women's clothing and men's tailored suits. After eight years in business, Mossimo, Inc. had grown into a multimillion-dollar lifestyle sportswear and accessories company.
IPO (1996) and relationship with Target (2000-2017)
In 1996, Mossimo went public with an initial public offering. After shares tumbled from $50 to $4 when the founder tried and failed to take a shortcut from streetwear/beachwear to high fashion, he took the brand downscale, announcing on March 28, 2000, Mossimo, Inc. a major, multi-product licensing agreement with Target stores, for $27.8 million. In 2017, Target did a make-over, introducing new smaller lines and eliminating billion-dollar big lines like Mossimo.
Target distanced itself from Mossimo amid Mossimo Giannulli's alleged involvement in the 2019 college admissions bribery scandal saying that Target had not been involved with Giannulli in over a decade.
Acquisition by Iconix (2006)
Mossimo store in Cabanatuan
- "Mossimo Giannulli - Fashion Designer | Designers | The FMD". Fashion Model Directory. Retrieved 20 June 2017.
- "How Mossimo Went from Being Head-to-Head with Stussy to Target's In-House Brand". The Hundreds. Retrieved 5 May 2016.
- "How Mossimo Went from Being Head-to-Head with Stussy to Target's In-House Brand". The Hundreds. Retrieved 9 April 2019.
- Earnest, Leslie (29 March 2000). With Losses Mounting, Mossimo Turns to Target, The Los Angeles Times.
- Kumar, Kavita. "Target is shedding Merona and Mossimo and adding new brands instead". The Los Angeles Times. Retrieved 23 April 2019.
- Barrabi, Thomas (14 March 2019). "Target distances itself from Mossimo label amid college admissions scandal". FOX Business. Retrieved 23 April 2019.