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Founded1986; 33 years ago (1986)
Newport Beach, California, U.S.
FounderMossimo Giannulli
HeadquartersIrvine, California, U.S.
Area served
ProductsBootleg Shirts, jeans, jackets, socks, underwear, and accessories
ParentIconix Brand Group Edit this on Wikidata

Mossimo is a mid-range American clothing company, founded in 1986 by designer Mossimo Giannulli, and currently owned by Iconix Brand Group. Mossimo specializes in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear, and accessories.


Mossimo was founded in 1986 by Mossimo Giannulli in Balboa Island in Newport Beach, California. During his first year in business he grossed $1 million.[1] The following year he made $4 million.[2] In 1991, Mossimo expanded the line to include sweatshirts, knits, and sweaters.[citation needed] By 1995, the collection included women’s clothing and men’s tailored suits.[citation needed] After eight years in business, Mossimo, Inc. had grown into a multimillion-dollar lifestyle sportswear and accessories company.[citation needed]

In 1996, Mossimo went public with an initial public offering.[2]

On March 28, 2000, Mossimo, Inc. announced a major, multi-product licensing agreement with Target stores, for $27.8 million.[3][2]

In 2006, Mossimo was acquired by Iconix Brand Group.[2]

On March 12, 2019, Giannulli and his wife Lori Loughlin were arrested in connection with an alleged nationwide college entrance exam cheating scandal regarding their two daughters' (including Olivia Jade) admission to USC, charged with conspiracy to commit mail fraud and honest services fraud, and released on $1 million bail each.[4][5]



  1. ^ "Mossimo Giannulli - Fashion Designer | Designers | The FMD". Fashion Model Directory. Retrieved 20 June 2017.
  2. ^ a b c d "How Mossimo Went from Being Head-to-Head with Stussy to Target's In-House Brand". The Hundreds. Retrieved 5 May 2016.
  3. ^ Earnest, Leslie (29 March 2000). With Losses Mounting, Mossimo Turns to Target, Los Angeles Times.
  4. ^ Winter, Tom; Williams, Pete; Ainsley, Julia; Shichapiro, Rich (12 March 2019). "TV actresses among 40 people charged in college exam cheating plot". NBC News. Retrieved 12 March 2019.
  5. ^ Medina, Jennifer; Benner, Katie (12 March 2019). "Dozens Charged in College Admissions Bribery Scandal". New York Times. Retrieved 12 March 2019.

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