Mossy Oak

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Mossy Oak
Industry Retail
Founded 1986
Founder Toxey Haas
Headquarters West Point, MS, United States
Key people
Toxey Haas
Bill Sugg
(President and CFO)
Parent Haas Outdoors

Mossy Oak is a West Point, Mississippi–based branded camouflage and outdoor lifestyle company founded by Toxey Haas in 1986. Mossy Oak is owned and operated by its parent company Haas Outdoors, Inc.


Early years[edit]

The company is said to have started "with a fistful of dirt". Haas, an avid outdoorsman from early in life, gained inspiration from the natural twigs, leaves, and dirt in the woods. He named it Mossy Oak, gathered up a handful and decided to find someone who could print a fabric resembling this. After being constantly turned down, Crystal Springs Print Works in Georgia decided to listen to him. However, they had a 10,000 yard fabric minimum, while Haas only had enough money for 800 yards. The company made an exception for Haas, and the first pattern was printed.[1]

In 1986, Toxey Haas established Haas Outdoors, Inc.[citation needed]

In 2000, the apparel operations for Haas Outdoors, Inc. were acquired by the Russell Brands for an undisclosed amount. This became known as the Mossy Oak Apparel Company.[2]

Mossy Oak Properties[edit]

Toxey Haas and Chris Hawley cofounded Mossy Oak's real estate company Mossy Oak Properties in 1999. Hawley, who lives in Livingston, Alabama, serves as the company's CEO and President. Initially, in Mississippi and Alabama, Mossy Oak Properties currently has 95 offices and over 650 agents in 26 states and continues to add new states every year.[3]

Mossy Oak Golf Club[edit]

Opening in September 2016, Mossy Oak Golf Club is a collaboration between golf architect Gil Hanse, Mossy Oak, and the George Bryan family, founders of Old Waverly Golf Club. Mossy Oak will be known as Nature's Golf, "a mindful approach to course development that leaves a gentle footprint on the local habitat while delivering a world-class golf experience".


Haas, along with wildlife biologist Dr. Grant Woods, cofounded BioLogic in 1999. Dr. Woods spent years researching the feeding habits of wildlife, including visits with research scientists and deer farmers in New Zealand studying their production methods.[4]

Awards and recognition[edit]