Motion Theory (company)

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The Motion Theory
TypePrivate Company
IndustryVisual art, Television advertisement
FoundedVenice, California (May 21, 2000 (2000-05-21))
FounderMathew Cullen, Javier Jimenez
ProductsMusic Videos, Advertisement
Number of employees

Motion Theory is an American production company that was founded on 1 May 2000 by Mathew Cullen and Javier Jimenez. The company is located in Marina Del Rey in Los Angeles, California, United States. The company has produced hundreds of projects and has been awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster includes Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco, Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory holds the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beans. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.

Expansion and development[edit]

In August 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded 25,000-square-foot (2,300 m2) space in Marina del Rey in Los Angeles, CA.

On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched Mirada Studios, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.

In January 2017 Motion Theory sought bankruptcy protection leaving numerous vendors and people unpaid.[citation needed]


The motion theory award list:

Project Field Award Year Nominee or won
Buick: Behind the Beauty Short-film Bessie 2010 won
Tanqueray Resist Simple Short-film AICP SHORTLIST 2010 won
NFL Network Run Commercial Emmy 2010 won
Katy Perry: California Gurls Music Video MTV EMA (Europe) 2010 won
Katy Perry: California Gurls Music Video MTV VMA 2010 Nominee
The Black Eyed Peas: Boom Boom Pow Music Video Grammy: Best Music Video 2009 Won
HP: Fergie Commercial AICP 2009 Won
Weezer: Pork and Beans (song) Music Video Grammy: Best Music Video 2008 Won
Adele: Chasing Pavements Music Video MTV VMA 2008 Nominee
HP: Pharrell Commercial AICP 2007 Won
Microsoft Zune: Two Little Birds Commercial AIGA, SIGGRAPH 2007 Won
HP: Paulo Coelho Commercial SIGGRAPH 2007 Won
Reebok Wrapshear Commercial Silver Clio 2006 Won
Beck: "Girl" Music Video MVPA 2006 Won
Nike Presto 04 Commercial AICP, ADC GOLD, D&AD 2004 Won
Nike Flow Commercial AICP 2004 Won
ESPN Evolution Commercial AICP 2003 Won
Direct TV ESPN Fullcourt Commercial AIGA 2003 Won

See also[edit]


  4. Retrieved 2010-09-09
  5. Retrieved 2010-09-20
  6. Retrieved 2010-09-09
  7. Retrieved 2010-09-18
  8. Retrieved 2010-09-19
  9. Retrieved 2010-09-19
  10. Retrieved 2010-09-24

External links[edit]