Movado

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Not to be confused with Mavado (disambiguation).
Movado Group, Inc.
Public
Traded as NYSEMOV
Founded La Chaux-de-Fonds, Switzerland (1881)
Founder Achille Ditesheim
Gedalio Grinberg (1983)
Headquarters Paramus, New Jersey, United States
Key people
Efraim Grinberg, Chairman and CEO; Ricardo Quintero, President.
Products Watches
Revenue DecreaseUS$460,857,000 (2009)
DecreaseUS$3,288,000 (2009)
DecreaseUS$2,552,000 (2009)
Total assets DecreaseUS$440,000,000 (2009)
Website movado.com

Movado is an American watchmaker best known for its Museum Watch. Designed in 1947 by Bauhaus-influenced artist Nathan George Horwitt, the watch dial has a very simple design dial defined by a solitary dot at 12, symbolizing the sun at high noon. It was originally made by Vacheron & Constantin-Le Coultre Watches, Inc., and later produced by Movado.[citation needed] Horwitt's dial was selected for the permanent design collection of the Museum of Modern Art, New York, in 1960, the first watch dial ever awarded this distinction.[1] The single dot dial now appears in many of Movado's timepieces.

History[edit]

Movado was originally founded in 1881 in La Chaux-de-Fonds, Switzerland, by Achilles Ditesheim. In 1983, the company was purchased by Gedalio Grinberg, a Cuban-born Jew, who fled Fidel Castro's Marxist Revolution in 1960 with his family.

His son, Efraim Grinberg, is the current Chairman and Chief Executive Officer of Movado Group, Inc. The North American President of Movado is Alan Chinich. In 2006, Movado celebrated its 125th year of watchmaking.

On February 23, 1999, Movado Group, Inc. completed the sale of Piaget business to VLG North America, Inc., for approximately $30 million.[2]

Watches[edit]

Movado Delphino Series, two-tone black dial-face
Original "Museum" Watch, designed by Nathan George Horwitt, ca. 1955. Brooklyn Museum

The company markets the Museum Watch, designed by the American designer Nathan George Horwitt in 1947. It was originally manufactured by Vacheron & Constantin-Le Coultre Watches, Inc., Switzerland. Movado started producing an unauthorized version starting in 1948, copying Horwitt's design. It was added to the permanent collection of the Museum of Modern Art in 1960. Movado finally settled with Horwitt in 1975 with a payment of $29,000 ($128,000 in 2015 dollars). Following Horwitt's death, Movado started heavy promotion of Horwitt and the design of the Museum Watch.[3][4][5] Photographer Edward Steichen called Horwitt's design "the only truly original and beautiful one for such an object".

Some Movado watch models have Esperanto names such as Bela ("beautiful"), Belamodo ("beautiful fashion"), Fiero ("pride"), Brila ("brilliant"), Linio ("line"), and Verto.[6] The company's name means "movement" in that language.

In November 2015, Movado announced the release of the Movado Motion collection of fine Swiss made watches, powered by the Manufacture Modules Technologies (MMT) MotionX technology platform. The collection includes the women’s Bellina and the men’s Museum Sport models.[7]

Movado Museum Sport Motion Smartwatch powered by MotionX

Sculpture[edit]

Movado commissioned Time Sculpture by architect Philip Johnson. The bronze sculpture with granite base, located outside Lincoln Center in New York City, was dedicated May 19, 1999.[8]

References[edit]

External links[edit]