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|Founded||1881La Chaux-de-Fonds, Switzerland, in|
|Headquarters||Paramus, New Jersey, United States|
Number of employees
|Footnotes / references|
Movado is an American watchmaker. It is best known for its Museum Watch. Movado means "always in motion" in Esperanto. The watches are known for their signature metallic dot at 12 o'clock and minimalist style. Movado traces its origins to La Chaux-de-Fonds, Switzerland.
Movado was founded as LAI Ditescheim & Freres SA in 1881 in La Chaux-de-Fonds, Switzerland, by Léopold Achille Isidore Ditesheim. In 1905, the company changed its name to Movado. In 1983, the company was purchased by North American Watch Corp, founded by Gedalio Grinberg, a Cuban-born Jew, who fled Fidel Castro's Marxist Revolution in 1960 with his family.
His son, Efraim Grinberg, is the chairman and chief executive officer of Movado Group, Inc. The North American President of Movado is Alan Chinich.
On February 23, 1999, Movado Group, Inc. completed the sale of Piaget business to VLG North America, Inc., for approximately $30 million. In August 2018, Movado acquired watch startup MVMT, which was founded in 2013, for more than $100 million.
The company markets the Museum Watch, designed by the American designer Nathan George Horwitt in 1947. Influenced by Bauhaus, the watch dial has a very simple design defined by a solitary dot at 12, symbolizing the sun at high noon. It was first made by an American importer of Swiss watches called "Vacheron & Constantin-LeCoultre Watches Inc." (not the Swiss watchmaker Vacheron Constantin), and later produced by Movado. Horwitt's dial was selected for the permanent design collection of the Museum of Modern Art, New York, in 1960, the first watch dial awarded this distinction. Movado finally settled with Horwitt in 1975 with a payment of $29,000 ($128,000 in 2015 dollars). Following Horwitt's death, Movado started heavy promotion of Horwitt and the design of the Museum Watch. Photographer Edward Steichen called Horwitt's design "the only truly original and beautiful one for such an object". The single dot dial now appears in many of Movado's timepieces.
Some Movado watch models have names in Esperanto, a constructed language, such as Bela ("beautiful"), Belamodo ("beautiful fashion"), Fiero ("pride"), Brila ("brilliant"), Linio ("line"), and Verto ("head top"). The company's name means "always in motion" in Esperanto.
In November 2015, Movado announced the release of the Movado Motion collection of fine Swiss-made watches, powered by the Manufacture Modules Technologies (MMT) MotionX technology platform. The collection includes the women's Bellina and the men's Museum Sport models.
Movado Group's brands include Movado, Concord, EBEL and MVMT, plus licensed brands Olivia Burton, Coach, Hugo Boss, Lacoste, Tommy Hilfiger, Scuderia Ferrari, Rebecca Minkoff, and Uri Minkoff. Movado previously manufactured other licensed brands, plus previously owned Piaget.
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