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Moveon logo.png
Formation 1998
7 million[1]
Website is an American non-profit, progressive public policy advocacy group and political action committee.[2] Formed in 1998 in response to the impeachment of President Bill Clinton by the U.S. House of Representatives, has raised millions of dollars for candidates it identifies as "progressives" in the United States.[2]


Anna Galland is the executive director of Civic Action and Ilya Sheyman is the executive director of Political Action.[1] The president of MoveOn's board is former executive director, Justin Ruben. Co-founder Joan Blades is also on the board. Past board members include co-founder Wes Boyd, former executive director Eli Pariser, and former Chief Operating Officer Carrie Olson.

MoveOn comprises two legal entities, each organized under a different section of U.S. tax and election laws. Civic Action is a 501(c)(4) nonprofit corporation,[2] and was formerly known as MoveOn Civic Action focuses on education and advocacy on national issues. Political Action is a federal political action committee, and was formerly known as MoveOn PAC. It contributes to the campaigns of many candidates across the country. MoveOn calls the legal structure of MoveOn Civic Action that of "a California nonprofit public-benefit corporation" and Political Action that of "a California nonprofit mutual benefit corporation," and refers to both corporations collectively as "MoveOn".[3]


Main article: History of

MoveOn started in 1998 as an e-mail group,, created by software entrepreneurs Joan Blades and Wes Boyd, the married cofounders of Berkeley Systems. They started by passing around a petition asking Congress to "censure President Clinton and move on", as opposed to impeaching him. The petition, passed around by word of mouth, gathered half a million signatures but did not dissuade Congress from impeaching the President.[4] The couple went on to start similar campaigns calling for arms inspections rather than an invasion of Iraq, and campaign finance reform.

Since 1998, MoveOn has raised millions of dollars for many Democratic candidates.[5] In November 2007, a drive spearheaded by MoveOn caused Facebook to change its controversial new "Beacon" program, which notified Facebook users about purchases by people on their friends list.[6]

Since the 2000 election cycle, the MoveOn PAC has endorsed and supported the campaigns of candidates, including the 2008 presidential candidacy of Democrat Barack Obama.[7]

In 2007, Moveon was a co-founder of Avaaz, a similar organization with an international focus.[citation needed]

Communication methods[edit] has advertised in new and traditional media formats, with publicity strategies including billboards, bus signs, and bumper stickers. hosts "The Action Forum", which allows members to propose priorities and strategies, on its website.[8]

MoveOn has collaborated with groups in organizing street demonstrations, bake sales, house parties, and other opportunities.[9]

Changes in federal election laws have impacted groups like MoveOn. The McCain-Feingold Campaign Finance Reform legislation, which went into effect in 2002, allows political parties to raise larger amounts of "hard money" contributions, but bans unlimited soft money contributions to the national political parties and prohibits federal officeholders from soliciting "soft money."[10] MoveOn, like many other political organizations which sought to influence the 2004 election, was able to circumvent this legislation using a 527 group, which became inactive in 2005 and closed in 2008.[11]

In preparation for the 2006 midterm elections, MoveOn created a new system for soliciting potential voters named Call for Change. As part of the Call for Change effort, MoveOn reported that it placed over seven million phone calls to registered voters.[12]

On May 16, 2011, debuted, a non-profit hosting service for Internet petitions. It competes with other, similar hosts such as, Avaaz and PetitionOnline.[citation needed]

Financial contributors[edit]

Contributors to have included financier George Soros who gave $1.46 million to Voter Fund; Peter B. Lewis, chief executive of the Progressive Corp., who gave $500,000 to Voter Fund; and Linda Pritzker, of the Hyatt hotel family, who gave $4 million to the joint fundraising committee.[13]


MoveOn was criticized by the Anti-Defamation League, among others, when a member-submitted ad which drew parallels between President George W. Bush and Adolf Hitler was submitted to their online ad contest "Bush in 30 Seconds". The ad was part of an online MoveOn-sponsored contest during the 2004 presidential election in which members were invited to create and submit political ads challenging President Bush and his administration.[14][15] The advertisement was quickly pulled off the website.[14]

Fox News criticized the organization after it successfully encouraged the 2008 Democratic presidential candidates not to attend two debates sponsored by the network. Fox News advisor David Rhodes and the network's commentators Sean Hannity and Bill O'Reilly have also made accusations that "owns" the Democratic Party and George Soros owns[16][17]

Google and MoveOn have been accused of selective adherence to trademark law for removing ads from Google Adwords for Maine Senator Susan Collins, citing infringement of MoveOn trademarks.[18][19] Wired stated on October 15, 2007 that the "left-leaning political advocacy group,, is backing down" and will allow Google to show the ads. communications director Jennifer Lindenauer said: "We don't want to support a policy that denies people freedom of expression."[20]

On June 17, 2008, MoveOn emailed its members stating that it had produced "the most effective TV ad we've ever created."[21] The ad depicts a mother telling Republican and former presidential nominee John McCain that she will not let him use her infant son, Alex, as a soldier in the war in Iraq. Subsequent to the ad's release, Jon Stewart, host of The Daily Show, "praised" MoveOn for "10 years of making even people who agree with you cringe."[22] New York Times op/ed contributor Bill Kristol criticized the ad in an essay, including pointing to the fact that the "United States has an all-volunteer Army. Alex won’t be drafted, and his mommy can’t enlist him. He can decide when he’s an adult whether he wants to serve."[23]

David Petraeus advertising controversy[edit]

MoveOn was criticized by 31 Republican senators and one independent senator for running a print ad in The New York Times that questioned the personal integrity of General David Petraeus, with headlines such as "General Petraeus or General Betray Us?" and "Cooking the Books for the White House".[24] On September 20, 2007, the Senate passed an amendment by Republican John Cornyn of Texas designed to "strongly condemn personal attacks on the honor and integrity of General Petraeus". All forty-nine Republican Senators, as well as twenty-two Democratic Senators, voted in support.[25] The House passed a similar resolution by a 341-79 vote on September 26, 2007.[26]

On September 20, 2007, The Washington Post stated: "Democrats blamed the group for giving moderate Republicans a ready excuse for staying with Bush and for giving Bush and his supporters a way to divert attention away from the war."[5][27][28]

The New York Times public editor Clark Hoyt later stated in an op-ed that MoveOn was mistakenly charged US$77,000 less for the ad than it should have been under Times policies,[29] and MoveOn announced that it would pay The New York Times the difference in price.[30] ran more ads using a 'betrayal' theme, with TV spots targeting former President Bush and former presidential candidate Rudy Giuliani.[31][32] Republican presidential candidate Rudy Giuliani ran his own full-page ad in The New York Times on September 14, 2007.[33][34][35] Giuliani asked for and received a similar reduced fee as, paying US$65,000.[36][37]


  • MoveOn. (2004). MoveOn's 50 Ways to Love Your Country. Maui, Hawaii: Inner Ocean Pub. ISBN 1-930722-29-X. 
  • Laura Dawn (ed.), ed. (2006). It Takes a Nation: How Strangers Became Family in the Wake of Hurricane Katrina. foreword by Barack Obama, photographs by C.B. Smith. Earth Aware. ISBN 1-932771-86-7. 

See also[edit]


  1. ^ a b Terkel, Amanda; Grim, Ryan (December 5, 2012). "MoveOn Moving On: Progressive Powerhouse Launches Radical Strategic Overhaul". Huffington Post. Retrieved 6 February 2015. 
  2. ^ a b c "What is MoveOn™?". Retrieved 6 February 2015. 
  3. ^ "MoveOn Volunteer Confidentiality and Nondisclosure Agreement". Retrieved 2010-12-30. 
  4. ^ McNally, Terrence (June 24, 2004). "MoveOn as an Instrument of the People". AlterNet. Retrieved 16 November 2015. 
  5. ^ a b Bacon Jr., Perry (September 21, 2007). "MoveOn Unmoved By Furor Over Ad Targeting Petraeus". Washington Post. Retrieved 16 November 2015. 
  6. ^ Liedtke, Michael (2007-11-30). "Facebook revamps new advertising system", Huffington Post, November 30, 2007.
  7. ^ "MoveOn Endorsement Throws Progressive Weight Behind Barack Obama" (Press release). 2008-02-01. Retrieved 2008-02-01. 
  8. ^ " becomes anti-Bush powerhouse". CNN. 2004-01-13. Archived from the original on September 9, 2006. Retrieved 2006-10-23. 
  9. ^ Hazen, Don (2003-02-11). "Moving On: A New Kind of Peace Activism". AlterNet. Archived from the original on 2006-10-18. Retrieved 2006-10-23. 
  10. ^ "Glossary of Terms: Bipartisan Campaign Reform Act of 2002 (BCRA)". Center for Responsive Politics. 
  11. ^ Johnson, Sasha (2008-06-20). shutters its 527.
  12. ^ " Political Action: Democracy in Action". Retrieved 2010-02-25. 
  13. ^ "Democrats Forming Parallel Campaign". Washington Post. 2004-03-10. Retrieved 2007-09-25. 
  14. ^ a b "Hitler Ad Should Never Have Appeared On". Retrieved 2008-04-07. 
  15. ^ "PR Newswire: Public Interest Services". Retrieved 2007-09-25. 
  16. ^ Hennessey, Kathleen (March 9, 2007). "Nevada Democrats cancel candidate debate co-hosted by Fox News". Las Vegas Sun. Retrieved 2007-09-30. 
  17. ^ "Dems cancel debate over Fox chief's Obama joke". CNN. 2007-03-10. Retrieved 2007-09-25. 
  18. ^ "Sen. Susan Collins' Web Ads Run Up Against Google,". 2007-10-12. Retrieved 2010-02-25. 
  19. ^ Chavez, Pablo (2007-10-12). "Our advertising policies and political speech". Google Public Policy Blog. Retrieved 2010-02-25. 
  20. ^ Stirland, Sarah Lai (2007-10-15). "Reverses: Allows Critical Ads on Google". 
  21. ^ "Baby's mom tells McCain in new ad: "You can't have him"". Retrieved 2010-02-25. 
  22. ^ Kakutani, Michiko (2008-08-17). "Television: Is Jon Stewart the Most Trusted Man in America?". The New York Times. Retrieved 2010-05-13. 
  23. ^ Kristol, William (2008-06-23). "Op-Ed Columnist: Someone Else’s Alex". The New York Times. Retrieved 2010-05-13. 
  24. ^ "GOP calls on top Senate Dem to condemn anti-Petraeus ad". CNN. 2007-09-10. Retrieved 2007-09-25. 
  25. ^ "U.S. Senate Roll Call Votes 110th Congress - 1st Session". United States Senate. Archived from the original on August 3, 2013. Retrieved August 3, 2013. 
  26. ^ Taylor, Andrew (September 26, 2007). "House Condemns's Petraeus Ad, 341-79". The Associated Press. Common Dreams. Archived from the original on August 3, 2013. Retrieved August 3, 2013. 
  27. ^ Flaherty, Anne (2007-09-20). "Senate Condemns "General Betray Us" Ad". Associated Press. Retrieved 2007-09-25. 
  28. ^ Marre, Klaus (2007-09-26). "House overwhelmingly condemns MoveOn ad". The Hill. Retrieved 2007-09-26. 
  29. ^ Hoyt, Mark (2007-09-23). "Betraying Its Own Best Interests". The New York Times. 
  30. ^ Vekshin, Alison (2007-09-23). " Says It Will Pay Times More for Controversial Ad". Retrieved 2007-09-25. 
  31. ^ "Anger over 'Betray Us' Ad Simmers on Hill" in NPR
  32. ^ "Putting the moves on" in The Toronto Star
  33. ^ "Giuliani Plans Full-Page Ad Defending Petraeus -".<!. 2007-09-14. Retrieved 2010-02-25. 
  34. ^ Seelye, Katharine Q. (2007-09-14). "Angered by an Antiwar Ad, Giuliani Seeks Equal Space". The New York Times. Retrieved 2010-05-13. 
  35. ^ "Rudy Blasts Hillary Again Over MoveOn Ad, Giuliani Continues To Call For Clinton To Denounce Petraeus Ad, Apologize - CBS News". CBS News<!. 2007-09-17. Retrieved 2010-02-25. 
  36. ^ Seelye, Katharine Q. (2007-09-14). "Giuliani slams New York Times over anti-Petraeus ad - The Boston Globe". Retrieved 2010-02-25. 
  37. ^ "General Petraeus ad nets Giuliani big bucks from donors". 2007-09-15. Retrieved 2010-02-25. 

External links[edit]