Breeze Airways

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Breeze Airways
Breeze-Airways-Logo.png
IATA ICAO Callsign
- MXY MOXY [1]
FoundedJune 2018 (2018-06)
Commenced operations2021 (planned)
HeadquartersCottonwood Heights, Utah, United States
Key peopleDavid Neeleman (Founder & CEO)
Lukas Johnson (CCO)
Tom Anderson (COO)
Trent Porter (CFO)
Websitehttps://www.flybreeze.com

Breeze Airways (initially Moxy Airways) is a planned airline in the United States due to begin operations in 2021. The airline was founded by David Neeleman (who previously co-founded Morris Air, WestJet, JetBlue, and Azul Linhas Aereas).

History[edit]

In June 2018, Neeleman planned a new United States airline, to be named Moxy, with capital from former Air Canada CEO Robert Milton, former ILFC CEO Henri Courpron, former JetBlue Chairman of the Board Michael Lazarus and himself. They perceived that due to consolidation, all 11 major carriers were profitable and had existed 20 years ago (except JetBlue, which Neeleman had started in 2000) and that there was space for a new competitor.[2] American Airlines, Delta Air Lines, United Airlines and Southwest Airlines carried 80% of domestic US seats in 2017 and Alaska Airlines, Allegiant, Frontier Airlines, JetBlue, Hawaiian Airlines and Spirit Airlines made up most of the rest.[3][4]

Due to loss of service to smaller markets, U.S. domestic air capacity had remained stagnant from 2007 to 2017 while the economy had expanded by 34%. To fill this perceived gap, Breeze plans to offer point-to-point flights from smaller secondary airports such as T.F. Green Airport (Providence), Fort Worth or Burbank Airport, bypassing hubs for shorter travel times.[5] The airline is also reportedly considering longer distance flights to South America and Europe.[6] It would offer spacious seats and free Wi-Fi, like Azul and JetBlue, but charge fees for snacks and advance seat assignments, like ultra low-cost carriers Allegiant Air or Spirit Airlines. To begin flying operations, 60 Airbus A220-300s (previously known as the Bombardier CS300) were ordered, soliciting Chinese lessors to finance 18 to be delivered from 2021 onward.[5] However, in order to accelerate the airline's launch, Breeze plans to utilize used Azul Embraer E195 aircraft as soon as 2020.[4]

On February 7, 2020, it was announced that the airline had now been officially named Breeze Airways.[7] The previous name, Moxy, clashed with Marriott's Moxy Hotels trademark.[8] The airline's branding, such as logo, colors and aircraft livery was developed by the Brazilian airline marketing specialist Gianfranco "Panda" Beting, Azul's co-founder and responsible for creating the branding of Azul, TAP Air Portugal and Transbrasil.[9][10]

In February 2020, Neeleman expressed the view that the airline would be known as the "World’s Nicest Airline".[11]

While the airline had originally planned to begin operations sometime in 2020, the launch was pushed back by one year by founder David Neeleman[12] for reasons that have not been determined yet.

Corporate Affairs[edit]

Business model[edit]

Breeze professes that it wants to offer a low cost product - but says it also plans to offer a first class product; so it will not be operating a true low cost carrier (LCC) model.

The proposals do include some LCC features (such as a point-to-point route network, extra fees for additional services, and (originally) a single class of aircraft), but it will not have a single class of cabin (those paying higher fares are promised a 2-2 seat configuration and more legroom)[6] and indeed Breeze says it will charge for "what’s effectively four classes of service, starting with an ultra-low-fare product, from which you can buy your way up the ladder... ". Aircraft will not feature seatback in-flight entertainment; instead entertainment will be streamed through the airline's app, which will also be used to purchase flights and upgrades.[6]

Destinations[edit]

Breeze plans to offer point-to-point service between secondary airports, potentially including;[13][6][14]

Fleet[edit]

Current fleet[edit]

As of February 2020, the Breeze Airways fleet consists of the following aircraft.

Breeze Airways fleet
Aircraft In service Orders Passengers Notes
J Y Total Refs
Airbus A220-300 60 TBA Deliveries to commence in April 2021.[15]
Embraer E195 30 TBA Deliveries to commence in May 2020.
Total 90

Fleet development[edit]

On July 17, 2018, Breeze signed a memorandum of understanding with Airbus for 60 A220-300 aircraft to be delivered from 2021.[16] In January 2019, Breeze firmed up its order for the A220 aircraft.[17] In order to serve short-haul routes, Breeze has agreed to sublease up to 30 Embraer E195 from Azul Brazilian Airlines, although the total number received depends on whether LOT Polish Airlines exercise its lease options.[15]

References[edit]

  1. ^ "JO 7340.565" (PDF). Federal Aviation Administration. Retrieved March 2, 2020.
  2. ^ "He's Baaaack: Stop what you're doing. JetBlue founder David Neeleman wants to launch a new U.S. airline". Airline Weekly. June 17, 2018. Retrieved August 20, 2018.
  3. ^ Hemmerdinger, Jon (June 18, 2018). "Neeleman's reported US start-up could shake up US industry". Flight Global. Retrieved August 20, 2018.
  4. ^ a b Curley, Robert (September 17, 2019). "'Moxy' airline to launch with used Azul aircraft". Business Traveller. Retrieved October 3, 2019.
  5. ^ a b Bachman, Justin (June 18, 2018). "JetBlue Founder Raising Funds for New U.S. Airline, Report Says". Bloomberg. Retrieved August 20, 2018.
  6. ^ a b c d "All of the Details We Have on David Neeleman's New Domestic Airline". Conde Nast Traveler. October 1, 2018. Retrieved October 2, 2018.
  7. ^ "The founder of JetBlue just launched a new US airline, aimed at routes that others have left behind". February 7, 2020. Retrieved February 7, 2020.
  8. ^ Yeo, Ghim-Lay (July 17, 2018). "Neeleman's start-up to partner Azul and TAP". Flight Global. Retrieved August 20, 2018.
  9. ^ "Panda Beting: "A receita de sucesso da vida é trabalhar com o que se ama"" (in Portuguese). Retrieved February 8, 2020.
  10. ^ "David Neeleman's Newest U.S. Airline Expects to Take Flight This Year". February 7, 2020. Retrieved February 8, 2020.
  11. ^ Muther, Christopher (February 12, 2020). "A new, potentially industry-altering airline from the man who brought you JetBlue". The Boston Globe. Retrieved February 12, 2020.
  12. ^ "Utah's Breeze Airways delays launch to 2021". ch-aviation. Retrieved June 30, 2020.
  13. ^ "Is There (Finally) a New Low-Cost U.S. Airline?". June 20, 2018.
  14. ^ Go Local Prov Business Team. "Newly Announced "Breeze" Airline by Founder of JetBlue Could Be Coming to Providence". GoLocalProv.com. Retrieved March 9, 2020.
  15. ^ a b "Neeleman's Breeze Airways officially announces 2020 launch". ch-aviation. Retrieved February 12, 2020.
  16. ^ "Future U.S. airline signs commitment for 60 A220-300 aircraft" (Press release). Airbus. July 17, 2018.
  17. ^ "Moxy Airways". CAPA. Retrieved October 15, 2019.

Further reading[edit]

External links[edit]