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(Redirected from Mperia)
Bitpass, Inc.
IndustryConsumer Internet,
Digital content,
Online payments
Founded2002; 21 years ago (2002) in Mountain View, California, United States
DefunctJanuary 26, 2007 (2007-01-26)
HeadquartersSan Mateo, California, United States
Key people
Kurt Huang, Founder
Gyuchang Jun, Founder, CTO
Doug Knopper, CEO
ProductsBitpass buyer account,
Bitpass Professional merchant account,
Bitpass Studio merchant account
Number of employees

BitPass was an American company from 2002-2007 that developed an online payment system for digital content and services including micropayments. One of its best-known projects was the Mperia online music store catering to unsigned artists.


Kurt Huang and Gyuchang Jun founded BitPass. Michael O'Donnell was brought on as CEO in 2004, but left by April 2005, and was eventually replaced by Doug Knopper in November 2005.[1]

Although the origins of the idea for the company dated back to 1999, the company incorporated and got off the ground with $1.5 million in joint venture funding led by Garage Technology Ventures in late 2002. The first test version of the product was launched in June 2003.[2][3] In late 2004, a second funding round of $11.75 million was announced.[4]

For the content buyer, Bitpass worked like a pre-paid telephone card: the buyer signed up for the service and put money into an account using a credit card or PayPal. This stored-value amount could be used to purchase digital content or services. Transaction fees were paid by the content provider. For payments under $5, the charge was 15% of the price paid by the buyer (Bitpass Professional merchant account fee). BitPass also partnered with major technology and financial services companies such as Microsoft, PayPal, the Royal Bank of Scotland and First Data.[citation needed]

On January 19, 2007 Bitpass announced that they were shutting down, and operations officially closed on January 26, 2007.[5][6]


Mperia was an online music store founded in 2003 by BitPass to use the BitPass payment system. Launched by Huang and Joshua Ellis, it was aimed toward allowing independent musicians to sell their music online.[7][8] Artists could upload their own music directly, and could price their own music, with tracking costing between US$0.25 and US$1.50. No digital rights management features were permitted. Artists kept 70% of each track's revenue.

In 2004, Mperia partnered with CD Baby to sell tracks from CDBaby's catalog.[9]

With the shutdown of BitPass, Mperia also shut down in early 2007.[5]


  1. ^ (16 November 2005). After a long wait, a new CEO at BitPass, San Francisco Business Times
  2. ^ Tedeschi, Bob (21 July 2003). E-Commerce Report; Companies are trying once again to find ways to turn penny-ante charges for Web viewing into profits, The New York Times
  3. ^ White, Elizabeth (28 January 2004). Innovating bit by bit, Palo Alto Weekly
  4. ^ Napier, H. Albert, et al. Creating a winning E-business, p. 171-72 (2d ed. 2006) (ISBN 978-0619217426)
  5. ^ a b Vitka, William (20 January 2007). Mperia, Bitpass Shutting Down, New York Post
  6. ^ (19 January 2007). Bitpass croaks — is this the end of micropayments?, VentureBeat
  7. ^ Steve Gordon (2005). The Future of the Music Business: How to Succeed with the New Digital Technologies : a Guide for Artists and Entrepreneurs. Backbeat Books. pp. 228–. ISBN 978-0-87930-844-5. Retrieved 18 June 2014.
  8. ^ Archived 2014-10-11 at the Wayback Machine
  9. ^ "CD Baby Gets Digital with BitPass". Sonicstate. Retrieved 2021-03-18.

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