Mr. Bubble

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Mr. Bubble is a brand of bubble bath products made by The Village Company. The brand is the #1 brand of bath products in the United States according to AC Nielsen Data.[1]


Mr. Bubble was invented by Harold Schafer and the Gold Seal Company in North Dakota, USA, in 1961. Gold Seal manufactured and distributed Mr. Bubble (and Snowy Bleach) until 1986 when it was sold to Airwick Industries, which was soon purchased by Reckitt & Colman. R&C sold the brand to J. W. Childs Assoc. as a part of their Personal Care Group, Inc. Ascendia Brands, Inc. purchased Mr. Bubble in 2005 from Playtex Products, which had acquired the Personal Care Group in 1997. In August 2008, Ascendia Brands, Inc. filed for bankruptcy.[2]

Appearances in other media[edit]


  1. ^ Source: Nielsen Data Total U.S. FMD 52 weeks ending December 25, 2010 (excluding Walmart data).
  2. ^ Stempel, Jonathan (2000-08-05). "Mr. Bubble maker Ascendia Brands files bankruptcy". Reuters. Retrieved 2009-03-10.

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