Mr Whippy

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Mr Whippy (or Mister Whippy)
Company and franchise
Industry Food
Retail
Direct service
Founded In the UK, in 1958
Headquarters United Kingdom, Australia, New Zealand
(The logo above is for Australia and New Zealand), Republic of Ireland, Germany and the United States.)
Key people
Peter Woodhams
Products Frozen yogurt
Soft serves
Beverages
Website mrwhippy.com.au
mrwhippy.co.nz
1961 Karrier van; Mr. Whippy Ice Cream—original at the Albert Dock in Liverpool, UK in May 2013.

Mr Whippy or Mister Whippy (in the United States) is the name used by various manufacturers, distributors and sellers of ice cream and frozen yogurt around the world. Mr Whippy originated in the United Kingdom in 1958, selling soft serve ice cream to the public from mobile vans. The brand merged with Wall's in 1964. Other companies with the same name operate in Great Britain, Australia, New Zealand, Ireland, Germany and the United States.

Mr Whippy commenced operations in Australia in 1962 and in New Zealand in 1964.[1][2] The company's operation in Australia continued until the mid 1970s, after which the mobile fleet was sold to private operators. Approximately 200 UK built Commer Karrier vans were imported to Australia and 50 Austins were imported into New Zealand.

In 1982 the trademark "Mr Whippy" was registered in Australia by ice cream parlour company Mr Whippy Pty Ltd, though the name "Mr Whippy" continues in common parlance to refer to soft serve ice cream served in a cone.

In New Zealand there are around 36 Mr Whippy franchisees operating 58 trucks.

General Foods Limited (subsequently Tip Top) acquired the master franchise rights for NZ in the early 1980s. The Isuzu Elf became the standard Mr Whippy van and an orange and white colour scheme replaced the original pink and white. In the early 2000 Tip Top sold the master franchise to Peter Woodhams, the Waikato Mr Whippy franchisee, who in turn sold the Master Franchise to the Graham family in 2006. The Mr Whippy vans became Ford Transits and Tatua replaced Fonterra as the provider of the Mr Whippy ice cream mix.

Popular culture[edit]

Mr. Whippy was a song by Australian singer Johnny Farnham, as the B-side to "One"

References[edit]

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