Mrs. Butterworth's

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Mrs. Butterworth's
Mrs. Butterworth's Logo.jpg
Product type Syrup and baking mixes
Owner Pinnacle Foods
Country United States
Introduced 1961 (1961)
Markets Worldwide
Previous owners Unilever
Website www.mrsbutterworths.com

Mrs. Butterworth's is an American brand of syrups and pancake mixes owned by Pinnacle Foods. The syrups come in distinctive bottles shaped in the form of a matronly female, Mrs. Butterworth. The bottles, originally glass, are now mostly plastic. The syrup was introduced in 1961.[1]

Advertising[edit]

In the television commercials, the bottle comes to life and talks, originally via stop-motion animation; CGI is used today). One of the main voices for it was Mary Kay Bergman.[2] Kim Fields appeared in ads alongside it in the late 1970s.

In a 1987 television ad, it was revealed that Mrs. Butterworth's first name is "Joy". She was reluctant to let her first name be used because her childhood friends referred to her, jokingly, as "Joy Buzzerworth", punning on the popular novelty item the joy buzzer.

The first TV ads for Mrs. Butterworth's featured Cliff Arquette as "Charley Weaver". He dressed as the brand's "old lady" icon, affected an obviously falsetto voice, and continued to sport his mustache.

In 2007, Mrs. Butterworth was used in a series of ads for GEICO, in which she helped an actual customer with her testimonial.[3]

See also[edit]

References[edit]

  1. ^ "Our History". Pinnacle Foods. Retrieved 10 July 2015. 
  2. ^ CNN obituary for Mary Kay Bergman
  3. ^ [1]

External links[edit]