Stingray Loud logo
|Launched||September 7, 2001|
|Owned by||Stingray Digital|
|Picture format||480i (SDTV)|
|Formerly called||MuchLoud (2001-2016)|
|Sister channel(s)||Stingray Vibe
|Shaw Direct||Channel 227 / 586|
|Available on many Canadian cable systems||Check local listings|
|Optik TV||Channel 253|
Stingray Loud is a Canadian English language Category B specialty channel owned by Stingray Digital. The channel broadcasts rock, modern rock, alternative, punk, and heavy metal music programming primarily in the form of music videos with other programming including concerts and interviews.
In November 2000, CHUM Limited was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchLoud, described as "a national English-language Category 2 music video specialty television service dedicated exclusively to alternative, hard rock, metal and punk music or alternative music-related programming."
In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD, included in the sale was MuchLoud. The sale was subject to CRTC approval and was approved in June 2007, with the transaction completed on June 22, 2007.
While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.
On September 10, 2010, BCE, Inc. (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD. The deal which required CRTC approval, was approved on March 7, 2011 and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.
On June 21, 2016, it was announced that Stingray Digital would acquire MuchVibe, MuchLoud, MuchRetro, and Juicebox from Bell Media at a price-tag later revealed to be $4 million for all four channels. The deal for MuchLoud would later close on August 15, 2016, with MuchLoud rebranded as Stingray Loud on August 12, 2016.
- Decision CRTC 2000-520 CRTC 2000-12-14
- The history of CHUM Globe and Mail article 2006-06-12
- Bell Globemedia acquires CHUM; Fasken Martineau; 2006-07-12
- Broadcasting Decision CRTC 2007-165; CRTC; 2007-06-08
- More Music Videos as MuchVibe, MuchLoud, MuchMoreRetro, and PunchMuch go commercial-free Channel Canada 2009-08-26
- Bell Canada (2010-09-10). "Bell to acquire 100% of Canada's No.1 media company CTV". CNW Group. Retrieved 2010-09-10.
- CRTC approves BCE's purchase of CTVglobemedia
- Bell completes acquisition of CTV, launches Bell Media business unit CNW 2011-04-01
- STINGRAY GROWS ITS CHANNEL PORTFOLIO WITH THE ACQUISITION OF FOUR (4) BELL MEDIA MUSIC VIDEO CHANNELS Stingray Press Release 2016-06-21
- Stingray Digital looks to bolster profits through international expansion, Globe and Mail, 08-03-16
- Stingray Announces Closing of Its Acquisition of Three (3) Bell Media Specialty Television Channels, Market Wired press release, 08-15-16
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