Stingray Loud

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Stingray Loud
Stingray Loud.jpg
Stingray Loud logo
Launched September 7, 2001
Owned by CHUM Limited (2001–2006)
CTVglobemedia (2006–2010)
Bell Media
Stingray Digital (2016–present)
Picture format 1080i (HDTV)
480i (SDTV)
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called MuchLoud (2001-2016)
Sister channel(s) Stingray Vibe
Stingray Retro
Stingray Juicebox
Shaw Direct Channel 586
Available on many Canadian cable systems Check local listings
Bell MTS Channel 313
Optik TV Channel 253
SaskTel Channel 152

Stingray Loud is a Canadian English language Category B television channel owned by Stingray Digital. The channel broadcasts music videos relating to rock, modern rock, alternative, punk, and heavy metal.


Logo used from 2001 to 2012.
Logo used from 2012 to 2016.

In November 2000, CHUM Limited was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchLoud, described as "a national English-language Category 2 music video specialty television service dedicated exclusively to alternative, hard rock, metal and punk music or alternative music-related programming."[1]

The channel was launched on September 7, 2001 as MuchLoud,[2] fashioned after the former MuchMusic original program, Loud. The channel aired primarily music videos with a small selection of other programming including concerts and interviews.

In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD, included in the sale was MuchLoud.[3] The sale was subject to CRTC approval and was approved in June 2007,[4] with the transaction completed on June 22, 2007.

While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.[5]

On September 10, 2010, BCE, Inc. (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD.[6] The deal which required CRTC approval, was approved on March 7, 2011[7] and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.[8]

On June 21, 2016, it was announced that Stingray Digital would acquire MuchVibe, MuchLoud, MuchRetro, and Juicebox from Bell Media[9] at a price-tag later revealed to be $4 million for all 4 channels.[10] The deal for MuchLoud would later close on August 15, 2016, with MuchLoud rebranded as Stingray Loud on August 12, 2016.[11] On June 1, 2017, Stingray announced the completion of the rebranding process for all 4 channels, which included new programming and a national promotional campaign.[12] With the rebrand, all non-music video programming was removed from the channel.


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