Much (TV channel)

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For other uses of "Much", see Much (disambiguation).
Much TV Channel Logo.svg
Current version of third Much logo used from 2013 to present.
Launched August 31, 1984
Owned by Bell Media
Picture format 1080i (HDTV)
480i (SDTV)
(2016-present; part-time, selected broadcasts)
Slogan It's a Lot
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called MuchMusic
Sister channel(s) The Comedy Network
Bell TV Channel 570 (SD)
Channel 1670 (HD)
Shaw Direct Channel 580 (SD)
86 / 586 (HD)
Available on most Canadian cable systems Check local listings, channels may vary
Bell Aliant Fibe TV Channel 220 (SD)
Channel 424 (HD)
Bell Fibe TV Channel 570 (SD)
Channel 1570 (HD)
Bell MTS Channel 25 (SD)
Channel 1025 (HD)
Optik TV Channel 9557 (SD)
Channel 557 (HD)
SaskTel Channel 12 (SD)
Channel 312 (HD)
VMedia Channel 701 (HD)
Zazeen Channel 52 (HD)

Much (formerly and commonly known as MuchMusic) is a Canadian English language Category A specialty channel. It is currently owned by Bell Media. The channel first launched on August 31, 1984, under the ownership of CHUM Limited, as one of the country's first specialty channels. Upon its launch, and for much of its life, the network primarily aired music programming, including blocks of music videos and original series focusing on musicians and artists.

However, the network has since cancelled the majority of its original music programming due to budget and staffing cuts (in so far that the channel began to phase out MuchMusic as an on-air brand), and beyond blocks of music videos in off-peak timeslots and occasional specials (such as the annual iHeartRadio Much Music Video Awards produced by the network), primarily broadcasts comedy programming aimed towards a young adult demographic as a sister to The Comedy Network.


MuchMusic was licensed on April 2, 1984 by the Canadian Radio-television and Telecommunications Commission (CRTC) to CHUM/Citytv. It had faced competition from two other proposed services. One of them, CMTV Canadian Music Television, was deemed not to have sufficient financial resources. The third applicant was Rogers Radio Broadcasting. The CRTC believed that the Canadian market could only support one music video service and CHUM's proposal was chosen because of various commitments it had made and the company's expertise in music programming.[1] The station was initially patterned on City Limits, an overnight weekend rock music show which had aired on sister station CITY-TV since 1983.[2]

The MuchMusic World Headquarters is located on 299 Queen Street West in Downtown Toronto, as seen in April 2005.

Shortly thereafter, MuchMusic was launched on August 31, 1984 as one of the first Canadian cable specialty channels. It was headed by the channel's founders John Martin and Moses Znaimer. The first video played on MuchMusic was "an early music-to-film synchronization short from the 1920s which featured Eubie Blake performing Snappy Songs." The first video made specifically for television air play was Rush's "The Enemy Within".[3][4]

Making use of CHUM's facilities and production teams, the channel produced many specialty musical and variety programs, including the long-running dance program Electric Circus and the late 1980s game show Test Pattern, and Citytv programs such as City Limits and The New Music also became integral parts of the MuchMusic schedule.

The channel's format consisted primarily of an eight-hour daily block which mixed scheduled programs with VJ-hosted general "videoflow", which would then be repeated two more times to fill the 24-hour schedule. Some variance from this model was seen with the late-night programs City Limits and Too Much 4 Much, and live specials such as Intimate and Interactive.

In 1994, MuchMusic began distribution in the United States through Rainbow Program Holdings.[5]

MuchMusic is well known for its annual music awards show that airs every Father's Day called the MuchMusic Video Awards (or MMVAs). It is anticipated and promoted for weeks before the night of the MMVAs.

MuchMusic has been credited with helping to foster a vibrant Canadian music scene because of the Canadian content broadcast rules which mandated native musical acts had a secure and prominent place on the channel's video schedule.[citation needed] As well, MuchMusic funds the creation of new Canadian music videos through MuchFACT and produces the popular album series Big Shiny Tunes and MuchDance.

In 2002, MuchMusic introduced promos that consisted of one of twelve images of a VJ posing in front of the network's logo, lasting for only 1/60th of a second each. The "quickies" were recognized with a Guinness World Record for the world's shortest television commercial.[6]

Sale to CTV, 2006–present[edit]

In July 2006, Bell Globemedia (later renamed CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD, including MuchMusic. The sale was subject to CRTC approval and was approved in June 2007,[7] with the transaction completed on June 22, 2007 while the Citytv stations were sold to Rogers Media that same year. Since then, MuchMusic has aired a vast number of non-music related programs. Before those programs aired, Much Mega Hits was a prominent program that played various music videos based on singles.

Bell Canada gained control of MuchMusic through its takeover of CTVglobemedia on April 1, 2011, in effect changing the company's name to Bell Media. Shortly thereafter, MuchMusic received a new look and a new "Much" logo, while continuing to add non-music television series, mainly dramas and reality shows.

Since September 2013, the channel has been airing significantly more comedy programming targeting young adults during the late afternoon and primetime hours, much of it moved from The Comedy Network. Such shows included Comedy Central series (such as South Park, Tosh.0 and The Jeselnik Offensive), reruns of The Simpsons and The Cleveland Show, as well as Late Night with Jimmy Fallon and Conan.[8][9] These changes came when Comedy's request for license amendments to reduce requirements for Canadian content and increase the amount of animated programming it could air was denied.[10][11]

Most of the channel's previous non-music programming, such as the teen dramas Pretty Little Liars and Degrassi, moved to sister channels M3 (formerly MuchMoreMusic) and MTV respectively.[12] At the same time the channel cut back further on original music-related programming apart from Video on Trial, The Wedge, countdowns, and other non-hosted blocks of music videos, with New.Music.Live. confirmed to have been cancelled and the likes of RapCity no longer appearing on Much's schedule. By the summer of 2014, amidst production and staffing cutbacks, the Countdown went on hiatus and Much's remaining original programs, including a revamped Video on Trial, were cancelled.[13]

Meanwhile, in August, Much celebrated its 30th anniversary.[14] A half-hour anniversary special, "30 Years of Much", aired on August 30, 2014 and was preceded by a full-day countdown of The 100 Greatest Videos Ever.[15] Repeats of both the special and the countdown aired throughout the Labor Day weekend. On September 27, 2014, the Countdown returned with a revamped format. In addition to the renamed Much Music Video Awards, it is currently the only original music-related show on the channel.[16]

On April 1, 2015, Much announced the launch of Much Digital Studios, a multi-channel network on YouTube. The network features content catered towards Much's demographic of 12-34s which will also be integrated into their on-air programming.[17][18]

First Much logo used from 1993 to 1997


Second Much logo used from 1997 to 2011

The first logo for MuchMusic when it first began was a big "M" with "Muchmusic" boxed in the centre of the M. The logo was slightly redesigned as a big M with a small m inside the outline, with the word Muchmusic below the logo. In 1997, a new logo was designed with a black-and-white "Much" superimposed on a planet with longitude/latitude lines on the surface.

In 2010, MuchMusic began to use a new simplistic, multi-colored logo on the channel's promos, however the older logo used on-air did not change until April 1, 2011, when MuchMusic was officially relaunched with a new look. This change coincided with the completion of Bell Canada's acquisition of CTVglobemedia with the company's subsequent renaming as Bell Media.

In May 2011, the logo redesign was implemented with MuchVibe. The former logo design continued to be used by MuchLoud until late 2012. Since late 2013, the black-and-white version of the current logo has been in use in place of the original version.

Original version of the third Much logo, used from 2011 to 2013


Much primarily airs blocks of music videos throughout the daytime and evening hours. The remainder of its lineup is devoted to comedy and pop culture-themed programming. Such programming includes first-run series (such as Comedy Central programs not shown by The Comedy Network), sitcoms, encore repeats of late night talk shows, and occasional broadcasts of feature films on weekends.


In recent years, the popularity of MuchMusic has waned and the channel faces constant criticism that it focuses too much on "top 40" acts and programs that have nothing to do with music. A main point of criticism is not giving nearly enough time to smaller, independent and Canadian performers.

In 2010, CTV (the parent company of MuchMusic) was denied a request by the Canadian Radio-television Telecommunications Commission (CRTC) to reduce the percentage of music video programming that the channel shows from 50 to 25 percent. CTV's second request to the CRTC to reduce and reposition its Canadian programming was also denied. For the reasoning behind these requests, CTV explained that "music videos no longer distinguish the service as they are readily available through other sources." This was met with mixed reaction by music fans and has also drawn the ire of notable music artists.[19][20][21][22]

Much has also been the centre of controversy because of its leniency in censorship, sometimes leaving expletives uncensored from videos played on the network, in contrast to MTV, often censors certain music videos for inappropriate content. However, some programs, due to their wider audience, are edited for content. As with MTV, the network also generated controversy by occasionally "banning" videos it deemed too racy or violent for broadcast. Unlike MTV however, MuchMusic broadcasts the controversial videos in a series of late night specials dubbed Too Much 4 Much, along with panel discussions on their content and arguments on if it should be banned or not.

Relationship with MTV[edit]

MuchMusic was launched in part to capitalize on the success of MTV, an American cable music channel that had premiered a few years earlier. Although never an affiliate, Much over the years would often broadcast MTV-produced programming such as awards shows, concerts, reality series and other programs. MTV itself was not permitted in Canada because of Canadian Radio-television and Telecommunications Commission (CRTC) restrictions on format protection. However, no such restrictions exist in the United States, where CHUM attempted to compete with MTV through MuchUSA (now the unaffiliated Fuse).

Perhaps owing to this, MTV was unwilling to extend its relationship with MuchMusic longer than necessary, and has made two attempts to launch a competing MTV channel in Canada. The first attempt began in 2001 when MTV Canada (Now MTV2) was launched by Craig Media and Viacom. MTV Canada had an edge over MuchMusic in that it was licensed by the CRTC as a broadly based teen channel and could air programming from various categories and not just music-related programming. In 2004, MTV Canada's owners were bought by CHUM, allowing Viacom to exit its contract with Craig, and stripped MTV programming and branding from the channel forcing Viacom to find another partner to bring MTV to Canada.

The next attempt began in 2006 when Viacom partnered with CTV to rebrand its low-rated specialty channel talktv as MTV. With the new launch of MTV in March 2006, MuchMusic lost all rights to MTV programming from that point forward.Since the acquisition of CHUM Limited (which includes MuchMusic and MuchMore) by CTVglobemedia, MTV and MuchMusic have technically been under the same ownership since June 2007. CTVglobemedia has announced that it planned on maintaining all CHUM's specialty channels including both MuchMusic and MTV. Bell Media and Viacom have no plans to disaffiliate either channel from its programming and/or branding. In fact, MuchMusic and MTV have even begun cross-promoting each other's programs (e.g., MuchMusic airing a promo for MTV's The Hills).

Until the Fall of 2013, Much has premiered many of MTV's scripted series. The channel continues to air these programs in off-network reruns.

Guinness World Record[edit]

On January 2, 2001, MuchMusic entered into the Guinness Book of World Records, when it aired the world's shortest television commercial, which was half a frame (one field) and lasted for 1/60 of a second. Twelve different versions of the commercial were produced, all advertising MuchMusic. The commercial was created by Tharanga Ramanayake.[23]

Affiliated channels[edit]

With the success of MuchMusic, several spinoff channels have been launched within Canada and around the world, including:


  • MusiquePlus: Launched in 1986, it was developed as a Canadian French language version of MuchMusic. In September 2008, new owner Astral Media dropped the MuchMusic branding and separated itself from the network.
  • PunchMuch: an all-request music video service consisting of music videos from various genres. On November 17, 2011, PunchMuch was replaced by Juicebox, a new music video channel aimed at pre-teens.
  • M3: Originally known as MuchMoreMusic, this channel focused on adult contemporary, classic rock classic hits and even generally lighter music in addition to current pop-rock hits like its sister stations Much & MTV. In 2013, It rebranded under its current name; marketed as an entertainment-focused "superstation" and a separate brand. In September 2016, the channel was shut down and was replaced by Gusto on all of the service providers.
  • MuchLoud: Focuses on rock, modern rock, alternative, punk and metal. In August 2016, new owner Stingray Digital relaunched the channel as Stingray Loud
  • MuchVibe: Focuses on urban music such as rap, hip hop, R&B and reggae. In August 2016, new owner Stingray Digital relaunched the channel as Stingray Vibe
  • MuchRetro: Focuses on music videos from the 1980s to the early 2000s. Originally known as MuchMoreRetro, a spinoff of what is now known as M3, the channel rebranded on November 1, 2013; aligning itself with the Much brand. In 2016, new owner Stingray Digital will relaunch the channel as Stingray Retro



  • MuchMusic Czech: Launched in 2006, available in the Czech Republic.
  • MuchMusic Latin America: Launched in 1992, originally available in only Argentina,[24] is now available in several Latin American countries.
  • MuchMusic also has several programming contracts with various broadcasters internationally, where a MuchMusic programming block consists on existing channels including such countries as Colombia, Indonesia, Mexico and Singapore.


  • MuchMusic Malaysia
  • Much Arabyeah!
  • MuchMusic Japan: Launched in 1993 Ceased broadcasting in 2009
  • MuchMusic Brasil: Launched in 2000. Ceased broadcasting in 2001.
  • MuchUSA: Launched in 1994. License to use MuchMusic name and content revoked, and renamed Fuse in 2003. A number of MuchMusic programs were broadcast on this channel in an agreement between the two networks, which share certain programs at times. These included The Wedge, Video on Trial (both Canadian, and an American version) as well as the MuchMusic Video Awards.
  • MuchMusic also had a programming block on MTV3 in Finland called JYRKI.

Much HD[edit]

Much HD logo

On June 1, 2011, MuchMusic launched a high definition simulcast feed called Much HD.[25] It is currently available on Bell Satellite TV, Bell Fibe TV, EastLink, SaskTel Max, Optik TV, Rogers Cable, Shaw Cable and Videotron.


A wide range of individuals have served as MuchMusic's on-air hosts, or VJs. A number of notable Canadian and American television personalities either began their careers at MuchMusic or spent time there. Among these are J.D. Roberts who today (2012) under the name John Roberts is a national correspondent for Fox News; Christopher Ward, a noted songwriter and producer who collaborated musically with Mike Myers on the Austin Powers movies; Sook-Yin Lee, now a noted CBC Radio host and actress; Terry David Mulligan, a prolific film and TV character actor; actress Amanda Walsh; Erica Ehm, who became a noted songwriter after leaving Much; and George Stroumboulopoulos, who became a television personality on CBC, U.S. network CNN and currently Sportsnet.

Much personalities/VJs[edit]


VJ Search[edit]

Main article: Muchmusic VJ Search

Every few years, when new video jockeys are needed, Much runs a "VJ Search" to pick one new VJ to join the channel. They will usually visit cities across Canada and pick people who appear to show potential through their audition. In earlier years, the VJ Search was usually a two-part show, but in 2006 it evolved into its own reality series called Muchmusic VJ Search. As a result of that series, Tim Deegan was chosen as a VJ. It was followed in 2009 by VJ 2.0, where the winner Liz Trinnear was also picked to join the channel. The most recent search, Much VJ Search, which Chloe Wilde won in 2013.

Despite the popularity of the VJ Search, some of the other VJs are still hired by Much directly, without being VJ Search contestants.

See also[edit]


  1. ^ CRTC Decision 1984-338
  2. ^ "TV stations start swinging to rock around the clock". The Globe and Mail, October 27, 1983.
  3. ^ "About Us". MuchMusic. Retrieved 2013-10-18. 
  4. ^ "Remembering MuchMusic's birth days". Toronto Star. Canadian Press. Retrieved 31 October 2015. 
  5. ^ Larry LeBlanc (24 December 1994). A Breakthrough Year for Canadian Acts. Billboard. Nielsen Business Media, Inc. pp. 53–. ISSN 0006-2510. 
  6. ^ "Now You See It". Adweek. Retrieved 10 February 2017. 
  7. ^ Broadcasting Decision CRTC 2007-165; CRTC; 2007-06-08
  8. ^ "Fall is Fresh on Much with Exclusive Season Premieres of Hit Series TOSH.0 and SOUTH PARK, beginning September 3". Bell Media Press Room. 2013-08-26. Retrieved 2014-06-03. 
  9. ^ "MuchMusic featuring much less music in its fall lineup". August 20, 2013. Retrieved 2014-09-17. 
  10. ^ "Broadcasting Decision CRTC 2013-333". Retrieved 2014-05-19. 
  11. ^ "The Comedy Network is not allowed to lighten up". Postmedia Network. Retrieved 2014-05-19. 
  12. ^ "Find Out Where Your Favourite Shows Moved With This Handy Guide". Retrieved 2014-05-11. 
  13. ^ "Big changes at MTV, Much as Bell Media makes deep cuts to production staff". Edmonton Journal, July 10, 2014.
  14. ^ "MUCH LOVE TO OUR FANS FOR 30 AMAZING YEARS". Retrieved 2014-08-08. 
  15. ^ "#ForeverYoung. Much Rings in its 30th with Anniversary Special and Legendary Videoflow Countdown". Bell Media Press Room. 2014-08-12. Retrieved 2014-08-12. 
  16. ^ "Irreverent Comedy, Musical Misadventures, and More. Much Gets Fresh with Exclusive Premieres and Returning Fan Favourites". Retrieved 2014-08-30. 
  17. ^ "Much Announces Launch of Much Digital Studios". Retrieved 2015-04-03. 
  18. ^ "Much seeks YouTube creators to help freshen brand". Retrieved 2015-04-03. 
  19. ^ "CRTC denies MuchMusic's request to play fewer videos". 2010-11-25. Retrieved 2013-01-16. 
  20. ^ "This Magazine: Much, much less". Retrieved 2013-01-16. 
  21. ^ Whaley, Karen (2008-03-03). "Much More Mediocre | news". Torontoist. Retrieved 2013-01-16. 
  22. ^ Nick Patch The Canadian Press (2009-08-25). "MuchMusic turns 25...quietly". Toronto: Retrieved 2013-01-16. 
  23. ^ "World's Shortest TV Commercial". Guinness Book of World Records. Retrieved 28 March 2017. 
  24. ^ ":: MuchMusic festeja su decimoquinto aniversario en Argentina ::". 2005-08-17. Retrieved 2010-06-30. 
  25. ^ Who Would You Rather? Much HD or SD? MuchMusic 2011-05-16

Further reading[edit]

External links[edit]

Coordinates: 43°38′59″N 79°23′25″W / 43.649701°N 79.390233°W / 43.649701; -79.390233