The Mudd brand became popular in 1995 when they introduced their affordable flare-leg jean, which was a popular style at the time. Today, the brand has expanded to include shoes, intimates, eyewear, bags, hats, and jewelry as well as a wide array of clothing products.
In 2006, Mudd was bought by Iconix Brand Group who owns various fashion and home brands. Under new ownership Mudd has continued to expand their brand and has introduced “Mudd Girls Move the World” which features real girls and their stories about helping out in their community. Until 1997, Mudd products could be found in the United States at Kohl's, JC Penney, Sears, Shoe Dept., Target, Famous Footwear, Bealls, Bon Ton, Carson Pirie Scott, and Stage. Mudd is also available in Panama and Mexico. Recently, Mudd became an exclusive of Kohl's stores.