MICA (institute)

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MICA
MICA logo.png
Motto The School of Ideas
Founder(s) A. G. Krishnamurthy
Established 1991
President Shailendra Raj Mehta[1]
Location Ahmedabad, Gujarat, India
Coordinates 23°01′05″N 72°31′56″E / 23.018006°N 72.532114°E / 23.018006; 72.532114
Website www.mica.ac.in

MICA, formerly Mudra Institute of Communications, Ahmedabad, is a management institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad.[2]

History[edit]

MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute.[3] It was initially set up to feed the Indian advertising industry with trained persons but over the years it has evolved into a School of Ideas that caters to the need for strategic management and communication in the industry. The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Dr. Binod C Agrawal began his tenure. The first flagship batch of PGPD program in Communications was inaugurated by the then Governor of Gujarat, Sh. Sarup Singh in 1994.[4] Atul Tandon served as director from 2001 to 2009.

Over the course of the next 20 years, the CCC, Online PG Certificate and FPM programs were introduced.[5]

The last President, Mr. Madhukar Kamath, Group CEO and MD of the DDB Mudra Group, stepped down from his post in January[when?], in anticipation of a new direction of leadership for MICA. Interim Director Tridip Suhrud, who is a member of MICA's Governing Council and the Director and Chief Editor of Sabarmati Ashram Preservation and Memorial Trust is currently holding office. MICA recently appointed a new director, Dr. Shailendra Raj Mehta, an esteemed Indian Economist.[citation needed]

Courses offered[edit]

MICA flagship is the Postgraduate Diploma in Management in Communications (PGDM-C). It also offers a one year Crafting Creative Communications (CCC) programme and a doctoral level Fellow Program in Management-Communications (FPM-C). It also offers various online post graduate certificate programs.[6]

References[edit]

  1. ^ "Dr. Nagesh Rao". Mica.ac.in. Retrieved 2015-05-20. 
  2. ^ "Times Of India article". Timesofindia.indiatimes.com. Retrieved 2015-05-20. 
  3. ^ "Evolution and Timeline". Mica.ac.in. Retrieved 2015-05-20. 
  4. ^ "Evolution and Timeline". Mica.ac.in. Retrieved 2015-05-20. 
  5. ^ "Creating Communication Managers". Articles.timesofindia.indiatimes.com. Retrieved 2015-05-20. 
  6. ^ "Programmes". MICA. Retrieved 30 July 2017. 

External links[edit]

Coordinates: 23°00′04″N 72°26′31″E / 23.001°N 72.442°E / 23.001; 72.442