Mullen Advertising

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Mullen Advertising
Subsidiary Company
Industry Advertising, Marketing
Founded 1970
Headquarters Winston-Salem, NC; Pittsburgh, PA; Detroit, MI and New York, NY, Boston
Number of locations
4 full-service offices and 1 satellite office
Key people
Founder: Jim Mullen
Original Creative Director: Paul Silverman
Chief Executive Officer: Joe Grimaldi
President: Kristen Cavallo
Chief Creative Officer Mark Wenneker
Chief Innovation Officer: Edward Boches
Chief Strategy Officer: Lance Koenig
Chief Media Officer: John Moore
Managing Partner, PR/Social Influence: Sheila Leyne
Services Creative, direct response, public relations, full-service media, social influence, digital production and analytics.
Parent Interpublic Group of Companies (IPG)
Website www.mullen.com
Footnotes / references
www.mullen.com/about
www.mullen.com/offices

Mullen is an American advertising and marketing communications agency based in Boston, Massachusetts. One of its more notable campaigns was creating the Monster.com Super Bowl commercial When I Grow Up. The agency has also earned critical acclaim for its viral film Pac-Man Puppet Show. Mullen is a four-time winner of Adweek New England Agency of the Year. Joe Grimaldi is Mullen's CEO.[1]

Mullen was founded in 1970 by Jim Mullen supported by the agency's original creative director, Paul Silverman (died August 10, 2009; see [1]) and then-COO (Chief Operating Officer) Joe Grimaldi and the agency's fourth partner, Edward Boches. Over the years, the company grew steadily into the 22nd largest agency in the United States. It is a leading independent brand within the Interpublic Group (IPG) of Companies. The agency provides creative, media, brand planning, direct-marketing, interactive, design, public relations and marketing-to-women services for established brands and brands in transition.

In 2011 the agency was named to Ad Age's A list as the third best agency in the country. In the same year, Fast Company named Mullen to its top 10 innovative marketing and advertising companies.

The agency is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a manor house in Wenham, Massachusetts. In addition to its headquarters, Mullen has offices in Detroit, Pittsburgh and Winston-Salem, North Carolina. Mullen has published a cookbook authored by its former executive chef Liz Walkowicz, a Culinary Institute of America graduate whose daily gourmet meals were profiled in U.S. News & World Report.

In May 2012 Mullen announced plans to open offices in San Francisco.[2] The office will act as an extension of Mullen Boston under the direction of President Alex Leikikh and Chief Creative Officer Mark Wenneker.

On May 8, 2015, Mullen merged with Interpublic Group's global agency Lowe and Partners, creating the Mullen Lowe Group. Alex Leikikh who had been CEO at Mullen became Worldwide CEO of MullenLowe Group. The merger was not made for purposes of cost-cutting, said Leikikh:

"This was about getting Lowe into the US and Mullen into international markets, and liquid talent across the network. Both the companies are doing fine financially and we are going to continue to pitch business together and add global revenues, but what we really want to do is to focus on adding another one or two multinational clients to the roster."[3]

The new company also has a wholly owned subsidiary in India, the MullenLowe Lintas Group, a marketing communications company.

Clients prior to the 2015 merger[edit]

References[edit]

  1. ^ Mullen Advertising website
  2. ^ Noreen O'Leary (May 21, 2012). "Mullen to Open in S.F.". Adweek. 
  3. ^ Mehra, Priyanka (August 18, 2015). "THE UNCOMMON MERGER – ALEX LEIKIKH". MullenLowe. MullenLowe Group. Retrieved August 10, 2016. 
  4. ^ "American Diabetes Association Picks Mullen". Adweek. 2009-01-26. 
  5. ^ "Ask.com and mediahub win Best Use of TV at Creative Media Awards". Mullen. 2009-09-24. 
  6. ^ Matt, Van Hoven (2010-03-10). "One Point, Advertising: Mullen Lands Century 21 Social, MRM Lead Agency". Agency Spy. 
  7. ^ "Mullen Named Creative Advertising Agency-of-Record for Foxwoods Resort Casino". American Association of Advertising Agencies. 2010-03-31. 
  8. ^ Judy, Warner (2000-03-13). "Checking In to Mullen". Adweek. 
  9. ^ "What is Mullen Doing?". Tribble Ad Agency. 2010-10-09. 
  10. ^ "Google, Mullen Aim to Turn Frowns Upside Down". Agency Spy. 2011-11-02. 
  11. ^ "Mullen Wins Global Grey Goose Creative". Adweek. 2012-03-28. 
  12. ^ "JetBlue Airways Selects Mullen as Creative and Media Agency-of-Record". JetBlue Press Releases. 2010-05-03. 
  13. ^ "The TV Commercial titled La Quinta "Tarmac" was done by Mullen advertising agency". Coloribus. May 2008. 
  14. ^ "Lending Tree taps Mullen". Advertising Age. 1999-10-28. 
  15. ^ David, Gianatasio (2006-06-14). "MassMutual Moves to Mullen". Adweek. 
  16. ^ "Match.com Taps Mass. Shop for PR". Adweek. 2004-06-02. 
  17. ^ "National Geographic Channels Hires Mullen for Digital, Media". AdAge. 2012-03-19. 
  18. ^ Michael, Musco (2010-10-01). "Mullen Debuts First Work for Planet Fitness". Agency Spy. 
  19. ^ Stuart, Elliott (1999-05-26). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Stanley Works Shifts Account". New York Times. 
  20. ^ Jack, Neff (2010-06-07). "Alberto-Culver Moves $250 Million Global Creative Duties to Arnold, Mullen". Advertising Age. 
  21. ^ Philip H., Dougherty (1988-02-23). "Advertising; Mullen Will Handle Account for Timberland". Advertising Age. 
  22. ^ Morrison., Maureen (2012-02-21). "Mullen wins U.S. Cellular After Review". Advertising Age. 
  23. ^ Mickey Alam, Khan (2007-05-18). "Mullen retains $50m account". High Beam Research. 
  24. ^ "ZAPPOS.COM SALUTES CUSTOMER LOYALTY TEAM IN NEW AD CAMPAIGN". Zappos. 2010-03-12. 

External links[edit]