Multitone Records

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Multitone Records
Founded 10/19/1978
Founder Pran Gohil
Status Dormant
Distributor(s) M.S. Distributing Co. (in the US)
Genre Bhangra
Country of origin UK

Multitone Records, originally Savera Investments,[1] was a British record label founded by Pran Gohil in 1978 that specialized in bhangra style music.[2] The style itself was commercialized and by Multitone Records, which is considered the pioneer of the label and grew to be the "largest Asian record label in the world" during its lifetime under director Jitesh Gohil.[3] In 1992, the company started a joint partnership with BMG in order to spread its label throughout Europe and internationally. The company began distribution in the United States on June 27, 1994, through M.S. Distributing Co. Paul Bernard was appointed as the US representative in special regards to "marketing and promotion". The US debut featured albums by musicians Pammi and XLNC.[4]

Following the buyout of BMG by Sony Music in 2008, the label became one of the subsidiaries of Sony Music Entertainment UK Holdings Ltd. where it is currently listed as being "dormant".[5]

Labeled bands[edit]

See also[edit]


  1. ^ Kuljit Bhamra (April 6, 2009). "The (untold) Southall Story". Asians In Media. Retrieved October 19, 2011. 
  2. ^ J. Poet. "Multitone Records". Rhythm. K.F. Russell. 4 (2-11): 13. Retrieved October 19, 2011. 
  3. ^ Routledge. International who's who in popular music. Europa Publications. p. 196. Retrieved October 19, 2011. 
  4. ^ a b c David Stanley (June 18, 1994). "Bhangra Music Comes Stateside Via Multitone". Billboard. Prometheus Global Media. 106 (25): 17–18. Retrieved October 19, 2011. 
  5. ^
  6. ^ "DJ Markie Mark on chasing the mainstream music dream". Asians In Media. December 5, 2005. Retrieved October 19, 2011. 
  7. ^ Bella Jaisinghani (June 3, 2000). "UK Bhangra band comes home". The Indian Express. Retrieved October 19, 2011.