Although originally marketed as being otherwise, the current incarnations of Munchos are actually thinner than most potato chips, to the point of being slightly transparent and containing air pockets. When first introduced, they were positioned as "a potato snack, thicker than potato chips." Their slightly curved shape and rough texture assist with dipping. Ingredients include dehydratedpotatoes, corn and/or sunflower oil, corn meal, potato starch, salt, sulfate, niacin, thiamin mononitrate, riboflavin, and yeast.
In 1969, a 7.25oz., bag which sold for 59 cents retail is now sold—As of 2014[update]—for $2 to $3.29, and .99 for the 4.25 oz., "Big Grab". The original Munchos debuted a few months after Pringles, another brand of product that identified as "potato crisps" (a term Pringles adopted after Frito-Lay successfully sued to prevent them from naming their product "potato chips"); early descriptions of Munchos closely parallel those of Pringles, with their curved shapes and thicker construction.