MusclePharm

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MusclePharm
Public
Traded as OTCQBMSLP
Industry
Founded Denver, Colorado, USA 2010
Founder Bradley J. Pyatt
Cory Gregory
Headquarters Denver, Colorado, United States
Key people
Ryan Drexler
(Chairman of Board & CEO)
Richard Estella
(President, Board of Directors)
Website MusclePharm Official Website

MusclePharm Corporation is an American nutritional supplement company founded in 2010 and headquartered in Denver, Colorado.

History[edit]

MusclePharm Corporation was incorporated on August 4, 2006. On February 18, 2010, the company acquired Muscle Pharm, LLC, and as a result, MusclePharm became a wholly owned subsidiary.[1]

In May 2012, Marina Ventures sought to force MusclePharm's sale of 21 million shares of common stock. Inter-Mountain Capital sued MusclePharm for alleged failure to sell, seeking damages of $4 million.[2] In the same month, John's Lone Star Distribution alleged in a suit that MusclePharm entered into illegal price discrimination contracts with a Lone Star competitor with the intention of removing Lone Star from the market.[3]

In 2011, Environmental Research Center (ERC) filed a notice of intent to start litigation against over 200 nutrition and supplement companies, including MusclePharm, alleging violations of California Proposition 65.[4] In February 2012, ThermoLife claimed in a lawsuit that MusclePharm infringed ThermoLife's patent on amino acid compounds including creatine nitrate.[5]

In September 2011, it was reported that MusclePharm's executive vice president, Leonard Armenta, had resigned after accusations from the MMA fighter Quinton "Rampage" Jackson that there was a spy in his camp in the lead up to UFC 135. Jackson accused his opponent Jon Jones of having a spy at his training camp in Denver, Colorado, in the buildup to the bout. In an interview with ESPN's SportsCenter, Jackson said MusclePharm released an employee named "Leonard" and accused him of acting as a spy for Jones.[6][7]

In March 2012, NSF International notified the public that a MusclePharm product improperly bore the "NSF Certified for Sport" mark.[8] In December 2013, NSF launched a lawsuit against MusclePharm[9] and declared that MusclePharm is not authorized to use any NSF certification marks, to claim that any of its products are certified by NSF or to claim that they have been manufactured in an NSF GMP certified or registered facility.[10]

In September 2012, The Tawnsaura Group sued MusclePharm for patent infringement.[11]

In October 2012, MusclePharm discontinued use of BEAST Sports' trademarks including "Beast" and "Beast Mode" after MusclePharm’s unauthorized use.[12]

MusclePharm Corp. announced plans to buy back $5 million of all common stock in December 2013.[13] In 2013 MusclePharm Corporation completed a $12 million registered direct offering of its Series D Convertible Preferred Stock.[14] The Frost Group, LLC, headed by Miami entrepreneur, billionaire, Phillip Frost, was the lead investor in the offering and elected to increase its previously announced investment in the offering to a total of $2.9 million.[15]

In January 2014, MusclePharm acquired BioZone Laboratories, which included its facility in Richmond, California.[16] This acquisition included BioZone's QuSomes, HyperSorb and EquaSome technologies, as well as various lines of products including the Arnold Schwarzenegger series in 2013. The acquisition was finalized in late 2013. MusclePharm sold Biozone to Valencia, CA-based Flavor Producers for $9.8 million in April 2016.[17]

In September 2014, MusclePharm entered into a revolving credit facility with Amarillo National Bank for $8 million.[18] By the end of 2014, MusclePharm reported a $67 million net revenue earning. Net sales in the fourth-quarter alone were in excess of $32 million.[19] In August 2015 it was reported that MusclePharm had earned $50.5 Million by the end of second quarter 2015, which is an 8% increase compared to 2014.[20] They also announced their plans to restructure in order to save an excess of $20 million on an annual basis starting in 2016.[21]

MusclePharm was sued in a California federal court in late January 2015, for misleading customers about the amount of protein their products contain.[22]

In March 2015, MusclePharm signed a development and manufacturing supply agreement with Capstone Nutrition and purchased a 20% interest in Capstone's parent company (INI).[23]

In September 2015, MusclePharm was charged by the U.S. Securities and Exchange Commission with infractions related to a number of accounting and disclosure violations. The investigation found that MusclePharm failed to report, or grossly misrepresented, approximately $500,000 in benefits paid to three current or former executives and chairmen The SEC also discovered that MusclePharm issued stock without a registration statement when it entered into numerous transactions with third parties that agreed in exchange for company shares to pay cash to MusclePharm vendors. MusclePharm owed vendors approximately $1.1 million in outstanding invoices and was short on funds to pay them. [24]

On May 11 2016, protein supplement maker Hi-Tech Pharmaceuticals sued MusclePharm for artificially inflating the level of protein in its Arnold Schwarzenegger Series Iron Mass product - claiming MusclePharm lied to consumers about the amount of actual protein in the product, violating federal competition and state consumer protection laws.[25]

Later in May 2016 MusclePharm was sued by Capstone Nutrition for breach of contract. Capstone alleged that MusclePharm has breached the parties' manufacturing contract and is seeking $65 million in damages.[26]

Ownership[edit]

MusclePharm is a publicly traded company (ticker symbol MSLP). As of July 2014, MusclePharm has nearly 12 million shares outstanding. Some of the largest shareholders include: Phillip Frost, Wynfield Capital, Arnold Schwarzenegger, and CEO and founder Bradley J Pyatt.[27] In June 2015, it was announced that developer of Body For Life fitness and nutrition program, Bill Phillips, would join MusclePharm’s team as the Strategic Adviser and Chief Editor.[28] It was also announced that health and wellness expert, Ryan Drexler, would join MusclePharms board of directors.[29]

Sponsorship Agreements[edit]

MusclePharm has entered into endorsement deals with various athletes and sporting organizations. The company signed NFL San Francisco 49ers Super Bowl quarterback, Colin Kaepernick as a brand representative in 2013.[30] In 2014 MusclePharm signed endorsement deals with USA Wrestling,[31] professional and golfer Tiger Woods,[32][33] Some of the companies other paid endorsers have included NFL players Patrick Willis [34] and Chris Johnson;[35] the UFC[36] and mixed martial artists Anderson Silva,[37] Lyoto Machida[38] Jake Shields,[39] Patrick Barry,[40] and Robbie Lawler;[41] MLB player Bryce Harper;[42] and bodybuilder Obi Obadike[43]

MusclePharm signed a two-year agreement in 2015 with United World Wrestling (UWW) to provide products for athletes affiliated with the organization.[44] The company entered into an agreement that year with the Cleveland Cavaliers to serve as the team's presenting partner for "Fourth Quarter Combat Crunch Time", based on the Combat Crunch protein bar.[45] MusclePharm also signed a multi-year sponsorship agreement in 2015 with City Football Group, a holding company for Manchester City Football Club, Melbourne City Football Club, New York City Football Club, and Yokohama F. Marinos.[46][47]

Awards and recognition[edit]

Since 2009, MusclePharm has received various awards from BodyBuilding.com, whose CEO Ryan DeLuca is the brother of MusclePharm’s former EVP of Marketing, Jeremy DeLuca.[48][49][50][51][52][53]

References[edit]

  1. ^ Company Info at Reuters.com; published February 9, 2009; retrieved August 15, 2012
  2. ^ [1]
  3. ^ [2]
  4. ^ [3]
  5. ^ http://patentdocs.typepad.com/files/2012-02-01-thermolife-v.-musclepharm.pdf
  6. ^ USA Today: 'Rampage' Jackson names alleged spy
  7. ^ 'Rampage' Jackson Outs Spy Just Hours Before UFC 135
  8. ^ NSF Public Notice
  9. ^ NSF International, a Michigan Not-for-Profit Corporation v. Musclepharm Corporation, a Nevada Corporation
  10. ^ Certification Enforcement Actions
  11. ^ The Tawnsaura Group, LLC v. Musclepharm Corporation
  12. ^ MusclePharm Taps Out as Beast Sports Nutrition Prevails in Trademark Infringement Suit
  13. ^ MusclePharm Announces New $5 Million Share Repurchase Program at The Wall Street Journal; published December 10, 2013; retrieved August 8, 2014
  14. ^ MusclePharm Completes $12 Million Offering of Series D Convertible Stock at Yahoo! Finance; published February 5, 2013; retrieved August 8, 2014
  15. ^ MusclePharm Closes $4.1m Offering at Reuters PE Hub; published January 29, 2013; retrieved August 8, 2014
  16. ^ MusclePharm to acquire BioZone Pharmaceuticals, bring faster absorption of nutrition products at InnovatioNews; by InnovatioNews; published November 14, 2013; retrieved August 8, 2014
  17. ^ House, Douglas W (April 27, 2016). "MusclePharm jettisons BioZone for as much as $9.8M". Seeking Alpha. Retrieved July 22, 2017. 
  18. ^ MusclePharm Enters Into $8MM Credit Facility With ANB Bank at ALB Advisors; published September 18, 2014; retrieved October 15, 2014
  19. ^ MusclePharm Reports 2014 Fourth-Quarter and Full-Year Financial Results at CNN Money; published March 16, 2105; retrieved March 19, 2015
  20. ^ MusclePharm Reports 2015 Second Quarter Financial Results at CNN Money; published August 10, 2015; retrieved September 2, 2015
  21. ^ MusclePharm to Position Company for Future Profitability at Business Wire; published August 25, 2015; retrieved September 2, 2015
  22. ^ Morrell, Alex. "Lawsuits Say Protein Powders Lack Protein, Ripping Off Athletes". Forbes. Retrieved 10 April 2015. 
  23. ^ Capstone Nutrition and MusclePharm Sign Strategic Supply Agreements at The Herald; published March 4, 2015; retrieved March 16, 2015
  24. ^ "SEC Charges Sports Nutrition Company With Failing to Properly Disclose Perks for Executives". SEC.gov. Retrieved 9 September 2015. 
  25. ^ [4] Supplement Co. Says Rival's Protein Quality Claims Are False
  26. ^ [5] Capstone files $65 million breach of contract suit against MusclePharm
  27. ^ UNITED STATESSECURITIES AND EXCHANGE COMMISSION at SEC.gov; published 2014; retrieved August 8, 2014
  28. ^ Fitness guru Bill Phillips joins MusclePharm at The Denver Post; by Tierra Smith; published June 25, 2015; retrieved July 21, 2015
  29. ^ Ryan Drexler Joins MusclePharm Corp (OTCMKTS:MSLP) Board of Directors at Journal Transcript; by Jason Williams; published June 29, 2015; July 21, 2015
  30. ^ MusclePharm Announces Deal With NFL Super Bowl Quarterback Colin Kaepernick at Yahoo! Finance; published March 21, 2014; retrieved August 8, 2014
  31. ^ USA Wrestling names MusclePharm as its exclusive official nutritional supplement provider at USA Wrestling; published March 5, 2014; retrieved August 8, 2014
  32. ^ Tiger Woods signs bag endorsement with MusclePharm at Associated Press; published June 18, 2014; retrieved August 8, 2014
  33. ^ http://money.cnn.com/news/newsfeeds/articles/marketwire/1172070.htm
  34. ^ PRNewsWire. "MusclePharm Inks Deal With NFL Superstar, 49er All-Pro Patrick Willis". Retrieved 12 January 2011. 
  35. ^ StockMarketWatch. "MSLP is our New Research Report! Details Inside!". Retrieved 13 June 2011. 
  36. ^ "UFC and MusclePharm Ink New Deal". Ufc.com. 22 September 2011. Retrieved 15 August 2012. 
  37. ^ GlobeNewsWire. "MusclePharm(R) to Sponsor MMA Champion Anderson Silva at UFC 126 Main Event". Retrieved 1 May 2011. 
  38. ^ GlobeNewsWire. "MusclePharm to Sponsor MMA Star Lyoto Machida at UFC 123 Main Event". Retrieved 1 May 2011. 
  39. ^ GlobeNewsWire. "MusclePharm to Sponsor MMA Star Jake Shields at UFC 121 Co-Main Event". Retrieved 1 May 2011. 
  40. ^ PR.com. "VFD Sports Announces MusclePharm Sponsorship Deal for Pat Barry". Retrieved 30 April 2012. 
  41. ^ [money.cnn.com/news/newsfeeds/articles/marketwire/1205501.htm MusclePharm Announce Signing UFC Fighters Robbie Lawler, Luke Rockhold and Paige VanZant] at CNN Money; published July 8, 2015; retrieved July 21, 2015
  42. ^ "MusclePharm Signs Rookie Bryce Harper". Retrieved 6 July 2014. 
  43. ^ GlobeNewsWire. ""The World's Most Ripped Fitness Model - Obi Obadike" Signs Endorsement Contract with MusclePharm". Retrieved 1 May 2011. 
  44. ^ United World Wrestling sign two-year sponsorship deal with sports nutrition company MusclePharm at Inside The Games; by Michael Pavitt; published April 7, 2015; retrieved May 1, 2015
  45. ^ It’s Crunch Time in Cleveland! at NBA.com; published April 24, 2015; retrieved May 1, 2015
  46. ^ Man City Football Group partner Sports Nutrition Company at Tribal Football; by Ian Ferris; retrieved July 21, 2015
  47. ^ Man City and City Football Group beef up sponsor deals with MusclePharm at Inside World Football; by David Owen; published June 15, 2015; retrieved July 21, 2015
  48. ^ BusinessWire (6 March 2011). "MusclePharm Nominated for Five 2010 Bodybuilding.com Supplement Awards, Part II". Retrieved 3 May 2011. 
  49. ^ GlobalNewsWire (5 October 2010). "MusclePharm Recognized as Supplement Company of the Month by Bodybuilding.com, Part II". Retrieved 30 April 2011. 
  50. ^ PR NewsWire (25 July 2011). "MusclePharm Nominated for 14 Bodybuilding.com Supplement Awards". Retrieved 26 July 2011. 
  51. ^ Bluher, John. "MusclePharm Nominated For 18 Bodybuilding.com Supplement Awards". PR Newswire. Retrieved 15 August 2012. 
  52. ^ Sports Nutrition Retail Mogul Jeremy Deluca Signs as MusclePharm President and Chief Marketing Officer; published May 26, 2011; retrieved August 8, 2014
  53. ^ Former President of Bodybuilding.com Joins MusclePharm at Bodybuilding SA; published June 14, 2014; retrieved August 8, 2014

External links[edit]