Muscle Food was founded in 2013 by Darren Beale. They initially targeted only the bodybuilding community, but it soon expanded to reach the customers in the UK and Europe which included celebrities and sports people. In 2015, Muscle Food launched the first protein pizza in the country. They signed the contracts with the three supermarket chains Sainsbury’s, Co-op and Spar to sell their products and also start selling their products online.
In January 2018, Muscle Food received £10 million funding from BGF to expand the business internationally. In the same year, MuscleFood's entered into health and exerciser market with the launch of Do The Unthinkable programme.
Muscle Food recalls more than 60 meat products after inspection by the Food Standards Agency. They found that supplier, DB Foods, was found to be using food which had the wrong use-by dates on the labels. As a result, Muscle Food urged clients not to eat a range of its products between January 25th 2018 - February 3rd 2018 and recalled their products.
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