Muscle Food

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Muscle Food
IndustryNutritional supplements
FounderDarren Beale
HeadquartersNottingham, UK
Key people
Mark Wasley, Paul Kirwin, Paul Joseph, Gary Smith, Nick Preston, Phil Bridgen

Muscle Food is a British online food retailer based in Nottingham, UK that sells high-protein food and snacks, lean meats and sports supplements.[1][2]


musclefood was founded in 2013 by Darren Beale.[3] They initially targeted only the bodybuilding community, but it soon expanded to reach the customers in the UK and Europe which included celebrities and sports people.[4][5] In 2015, musclefood launched the first protein pizza in the country.[6][7] They signed the contracts with the three supermarket chains Sainsbury’s, Co-op and Spar to sell their products and also start selling their products online.[8][9][10]

In January 2018, musclefood received £10 million funding from BGF to expand the business internationally.[11][12][13][14] In the same year, musclefood's entered into health and exerciser market with the launch of Do The Unthinkable programme.[15]

Later in the year, the company won Specialist Online Retailer of the Year award at the Grocer Gold Awards.[16][17][18]


musclefood recalls more than 60 meat products after inspection by the Food Standards Agency.[19][20] They found that supplier, DB Foods, was found to be using food which had the wrong use-by dates on the labels.[21] As a result, musclefood urged clients not to eat a range of its products between January 25th 2018 - February 3rd 2018 and recalled their products.[22]


  1. ^ Gerrard, Bradley (2017-06-18). "Musclefood aims to bulk up sales in supermarkets". The Telegraph. ISSN 0307-1235. Retrieved 2018-08-29.
  2. ^ "MuscleFood creates snacking range for Poundland". Retrieved 2018-08-29.
  3. ^ Robinson, Dan (2018-01-03). "Healthy food retailer behind 600-calorie protein pizza wins £10m investment". nottinghampost. Retrieved 2018-08-29.
  4. ^ " Trust the Tractor | Red Tractor". Retrieved 2018-08-29.
  5. ^ "Muscle Food secures GBP10m BGF investment". Private Equity Wire. 2018-01-02. Retrieved 2018-08-29.
  6. ^ "Muscle Food eyes UK grocers, embarks on international push". 2017-06-19. Retrieved 2018-08-29.
  7. ^ "Morrisons lists musclefood diet pizza range - FMCG Magazine". FMCG Magazine. 2018-02-01. Retrieved 2018-08-29.
  8. ^ "Muscle Food eyes new markets and retail channels". Retrieved 2018-08-29.
  9. ^ "Co-op, Sainsbury's and Spar listings were just the beginning for this online food retailer | Business Advice". Business Advice. 2018-01-15. Retrieved 2018-08-29.
  10. ^ "MuscleFood Secures Investment To Support Expansion Plans | KamCity". Retrieved 2018-08-29.
  11. ^ "Muscle Food | BGF". BGF. Retrieved 2018-08-29.
  12. ^ "Muscle Food secures £10m from BGF". Growth Business. 2018-01-02. Retrieved 2018-08-29.
  13. ^ "Muscle Food receives £10m investment from BGF - FoodBev Media". Retrieved 2018-08-29.
  14. ^ "Nottingham grocery disruptor, "ahref=", lands major investment from BGF". Retail Times. Retrieved 2018-08-29.
  15. ^ "I did MuscleFood's high protein diet plan - this is what happened". Metro. 2018-08-21. Retrieved 2018-08-29.
  16. ^ "MuscleFood wins national food retailer award | Business Leader News". Business Leader Magazine. 2018-06-14. Retrieved 2018-08-29.
  17. ^ "Grocer Gold Awards 2018: all the winners revealed". The Grocer. Retrieved 2018-08-29.
  18. ^ "Musclefood launches unusual sweet meat BBQ range including Parma Violet pork steaks". Leicester Mercury. June 1, 2014.
  19. ^ "Muscle Food forced to recall more than 60 meat products". The Independent. Retrieved 2018-08-29.
  20. ^ Perring, Rebecca (2018-02-09). "Muscle Food recall over 60 meat products after watchdog investigation". Retrieved 2018-08-29.
  21. ^ Badshah, Nadeem (2018-02-09). "Healthy eating firm's meat recalled in food safety scandal". The Times. ISSN 0140-0460. Retrieved 2018-08-29.
  22. ^ Glotz, Julia. "Use-by dates in spotlight again as FSA supplier audit prompts meat recall by Muscle Food". The Grocer. Retrieved 2018-08-29.