Museum of Brands, Packaging and Advertising

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The Museum of Brands, Packaging and Advertising in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002.[1]

It was based in a mews near Portobello Road in London’s Notting Hill, but has now relocated to new, larger premises in nearby Lancaster Road.


The museum is based around over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging in Gloucester from 1984 until its closure in October 2001.[2] The collection moved to Notting Hill in 2005.[3] Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunct Wigan Pier Experience.


The museum features over 12,000 original items including domestic "everyday" products, packaging, posters, toys and games.

Set out in chronological order in the form of a "Time Tunnel" the museum gives visitors "a trip down memory lane", and to see how the brands around us have evolved from the naïve charm of Victorian times to the greater sophistication of today.[4] It also reflects the change in shopping habits, the impact of transportation, media, the effects of two world wars and the gradual emancipation of women.

Museum facilities[edit]

The museum has a small tea room serving tea, coffee and biscuits. It is also available as a venue for drinks, receptions, dinners, parties and launches and has a separate conference space for meetings.

Since originally opening in Colville Mews in 2005, the museum's visitor numbers have increased fourfold; and having outgrown the premises, it reopened in September 2015 at the London Lighthouse Building in Lancaster Road, formerly owned by the Terrence Higgins Trust.

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Coordinates: 51°30′59″N 0°12′40″W / 51.51633°N 0.21108°W / 51.51633; -0.21108