Museum of Brands

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Museum of Brands
Museum of Brands London can display.jpg
Display of cans in the museum's collection
Museum of Brands is located in Greater London
Museum of Brands
Location within Greater London
Former nameMuseum of Brands, Packaging and Advertising
Established1984; 36 years ago (1984)
LocationNotting Hill
London, W11
United Kingdom
Coordinates51°30′59″N 0°12′40″W / 51.516306°N 0.211033°W / 51.516306; -0.211033
TypeArt Museum
Collection size15,000 objects
FounderRobert Opie
Public transit accessLondon Underground Ladbroke Grove

The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002.[1]

It was based in a mews near Portobello Road in London’s Notting Hill, but has now relocated to new, larger premises in 111-117 Lancaster Road, Notting Hill, London.


The museum is based around over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging in Gloucester from 1984 until its closure in October 2001.[2] The collection moved to Notting Hill in 2005.[3] Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunct Wigan Pier Experience. The museum receives over 40,000 visitors annually.[4]


The museum features over 12,000 original items including domestic "everyday" products, packaging, posters, toys and games.

Set out in chronological order in the form of a "Time Tunnel" the museum gives visitors "a trip down memory lane", and to see how the brands around us have evolved from the naïve charm of Victorian times to the greater sophistication of today.[5] It also reflects the change in shopping habits, the impact of transportation, media, the effects of two world wars and the gradual emancipation of women.

Museum facilities[edit]

The museum has a Cafe and Garden Area serving tea, coffee, Freshly made sandwiches, soup and biscuits. It is also available as a venue for drinks, receptions, dinners, parties and launches and has a separate conference space and boardroom for meetings.

Since originally opening in Colville Mews in 2005, the museum's visitor numbers have increased fourfold; and having outgrown the premises, it reopened in September 2015 at the London Lighthouse Building in Lancaster Road, formerly owned by the Terrence Higgins Trust.


The museum has had help from different sponsors. Its founding sponsors include DS Smith, Diageo, Kellogg's, Cadbury, Twinings, Vodafone, McVitie's and PI Global.[6]

In 2015, the World Branding Forum sponsored the education programme of the museum. This enabled the museum to provide quality learning experiences to students attending education sessions in the museum each year. In 2014, the museum had over 10,000 students attending sessions.[4]

See also[edit]


  1. ^ Charity Commission. MUSEUM OF BRANDS, PACKAGING AND ADVERTISING, registered charity no. 1093538.
  2. ^ Culture 24: Lights Out At The Opie Collection, by Jon Pratty, 17 October 2001
  3. ^ Jonathan Duffy (December 2005). "Pack it in". BBC.
  4. ^ a b "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". bizJournals. 9 February 2015. Retrieved 27 May 2016.
  5. ^ Paul Sawers (October 2010). "The Museum of Brands, Packaging and Advertising…a quality find!". The Good Word.
  6. ^ "Support Us". Museum of Brands. Retrieved 27 May 2016.

External links[edit]

Coordinates: 51°30′59″N 0°12′40″W / 51.516306°N 0.211033°W / 51.516306; -0.211033