Museum of Brands, Packaging and Advertising

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Coordinates: 51°30′55″N 0°12′05″W / 51.515208°N 0.201481°W / 51.515208; -0.201481

The Museum of Brands, Packaging and Advertising in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002.[1]

It is based in a mews near Portobello Road in London’s Notting Hill, but is due to relocate to new, larger premises in nearby Lancaster Road in the summer of 2015.


The museum is based around over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging in Gloucester from 1984 until its closure in October 2001.[2] The collection moved to Notting Hill in 2005.[3] Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunct Wigan Pier Experience.


The museum features over 12,000 original items including domestic "everyday" products, packaging, posters, toys and games.

Set out in chronological order in the form of a "Time Tunnel" the museum gives visitors "a trip down memory lane", and to see how the brands around us have evolved from the naïve charm of Victorian times to the greater sophistication of today.[4] It also reflects the change in shopping habits, the impact of transportation, media, the effects of two world wars and the gradual emancipation of women.

Museum facilities[edit]

The museum has a small tea room serving tea, coffee and biscuits. It is also available as a venue for drinks, receptions, dinners, parties and launches and has a separate conference space for meetings.

Relocation in 2015[edit]

On 31 March 2015 it was announced that due to its dramatic growth, the Museum of Brands is moving to new, larger premises at the London Lighthouse building in Notting Hill.

Since it opened in Colville Mews in 2005, its visitor numbers have increased fourfold and having outgrown the current premises it has been looking for a new home for several years. On Sunday 5 July the Museum will close the doors at its current home and reopen in September at the London Lighthouse Building, Lancaster Road, formerly owned by the Terrence Higgins Trust.

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