Max (Canadian TV channel)

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Max
Max TV Canada.png
Max logo
Launched September 8, 1997
Owned by V Media Group
(Remstar)
Picture format 1080i (HDTV)
(2010–present)
480i (SDTV)
(1997–present)
Slogan Un max d'émotions. (A max of emotions)
Country Canada
Broadcast area National
Headquarters Montreal, Quebec
Formerly called MusiMax (1997-2016)
Sister channel(s) MusiquePlus
V
Website Max (in French)
Availability
Satellite
Bell TV Channel 142 (SD)
Shaw Direct Channel 762 (SD)
Cable
Available on many Canadian cable systems Check local listings
IPTV
Bell Aliant Fibe TV Channel 852 (SD)
Channel 952 (HD)
Bell Fibe TV Channel 131 (SD)
Channel 1131 (HD)
Optik TV Channel 2041 (SD)
Telus Quebec Channel 31 (SD)
Channel 531 (HD)
VMedia Channel 113 (SD) (QC)
Zazeen Channel 242 (SD)

Max is a Canadian French language Category A television channel owned by V Media Group, a division of Remstar. The channel primarily broadcasts entertainment programming, focusing on scripted television series and films.

Established in 1997 as MusiMax as a joint venture between CHUM Limited and Radiomutuel, it is a sister network to MusiquePlus, and originally focused primarily on adult contemporary music (making it the French-language equivalent to MuchMusic's sister station, MuchMoreMusic).

History[edit]

Original logo used for only a few years during its inception

On September 4, 1996, CHUM Limited and Radiomutuel were granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MusiMax, described as "a national French-language specialty service designed for an adult audience that will be devoted to music in all its forms..."[1]

Second logo introduced to more closely resemble the logo of its English sister-station, MuchMoreMusic

The channel launched on September 8, 1997[2] as MusiMax under a 50/50 joint venture between CHUM Limited and Radiomutuel. The channel focused primarily on adult contemporary music.

In June 1999, Astral Media announced it would take over Radiomutuel and gain control of Radiomutuel's assets including MusiMax shortly thereafter. In July 2006, CTVglobemedia announced it would acquire CHUM Limited. While the company initially planned to keep MusiquePlus and MusiMax, it instead elected to sell its stakes in the networks. On April 11, 2007, Astral Media announced that it would be acquiring the remaining 50% in MusiMax and MusiquePlus from CHUM Limited, giving it majority ownership. The sale was completed on June 30, 2007.

Fourth logo, actually a variation of the third logo

On March 4, 2013, following the Competition Bureau's approval of Bell Media's takeover of Astral, Bell announced that it would sell MusiquePlus and MusiMax in an attempt to relieve CRTC concerns regarding the takeover.[3] On December 4, 2013, Remstar, owners of the French television system V, announced that it would acquire MusiquePlus and MusiMax for an undisclosed amount through its subsidiary V Media Group.[4] On September 11, 2014, the CRTC approved the sale. The acquisition is valued at $15.5 million; to fund the purchase, Remstar will sell 15% stakes in V Media to the Caisse, Fonds de solidarité FTQ and a third unannounced investor, and sell $1.5 million in advertising time across MusiquePlus and MusiMax to Bell. Remstar also successfully applied to have the amount of music-oriented programming the channel must air reduced to 80%.[5][6] The sale was closed on September 16, 2014.[7]

On August 29, 2016, MusiMax rebranded as Max, switching to a general entertainment format.[8]

Max HD[edit]

On August 23, 2010, Astral launched a HD feed of MusiMax called MusiMax HD.[9] It is available on Bell Fibe TV, Cogeco and Vidéotron.

International distribution[edit]

See also[edit]

References[edit]

External links[edit]