Jump to content

Musto (company)

From Wikipedia, the free encyclopedia
GenreClothing manufacturer
FounderKeith Musto
United Kingdom
Revenue£24m (2005)
OwnerCanadian Tire

Musto is a clothing brand based in England, with its headquarters at International House, St Katherine's Way, London E1W 1UN.[1] The brand was established in 1964 by Keith Musto, a British Olympic sailor and engineer. Musto sells sailing clothes, equestrian clothing, shooting apparel and lifestyle outdoor clothing.[2]


In 1979 Musto developed the first three-layer clothing system for sailors. In 1987 Keith Musto won the British Design Council Award for his ocean clothing. In 1989 Musto became the supplier to the RNLI for its offshore lifeboat crews.[3]

In 2010 the company was granted royal warrants, naming them as official suppliers, from Queen Elizabeth and her husband.[4]

It worked closely with equestrian Zara Phillips to launch a jointly designed equestrian clothing range named ZP176.[5]

In 2017, Musto was acquired by Norwegian outdoor clothing maker Helly Hansen,[6] which was then acquired in 2018 by Canadian retailer Canadian Tire.[7]


Musto has sponsored British sailor Ellen MacArthur[8] since 1994. They sponsored the Vestas Sailrocket and Pete Goss and his crew on Spirit of Mystery. Musto were the title sponsor of the Musto Skiff.[9] In equestrianism, they sponsor Zara Phillips,[10] William Fox-Pitt, Kristina Cook and Matthew Wright. They also sponsor British sports shooter Charlotte Kerwood.[citation needed] Simon Le Bon lead singer for Duran Duran wore Musto for The Whitbread Around the World boat race in 1985–86.

See also[edit]


  1. ^ "MUSTO LIMITED overview". GOV.UK. Companies House. Retrieved 6 May 2022.
  2. ^ Hall, James (4 December 2005). "It's the Musto have brand". Daily Telegraph. Retrieved 2009-07-12.
  3. ^ "Musto timeline". Archived from the original on 2011-01-02. Retrieved 2010-02-19.
  4. ^ Musto granted Royal warrant[permanent dead link]
  5. ^ ZP176 Range launch video Archived 2011-10-07 at the Wayback Machine
  6. ^ Ben Dummett (2017-10-18). "Norway's Helly Hansen Nears Deal for U.K.'s Musto—Source". Wall Street Journal. Retrieved 2018-10-15.
  7. ^ Pete Evans (2018-05-10). "Canadian Tire buys sportswear company Helly Hansen for nearly $1B". CBC News. Retrieved 2018-10-15.
  8. ^ "Ellen MacArthur Trust and Musto". Archived from the original on 2010-01-02. Retrieved 2010-02-19.
  9. ^ "MUSTO and Ovington Boats have signed a renewed contract securing MUSTO as the title sponsor of the class for the next 5 years". Musto Skiff Class Association. 2016-03-16. Retrieved 2018-10-15.
  10. ^ Zara Phillips to design own range of Musto clothing Archived 2010-01-04 at the Wayback Machine

External links[edit]