Mutton Renaissance Campaign
The Mutton Renaissance Campaign was founded in 2004 by Charles, Prince of Wales to advocate for the consumption of mutton (and not lamb) by Britons. The Prince, who calls mutton his "favourite dish", also aims to support British sheep farmers struggling to sell their older animals. The Renaissance Campaign seeks to create a specific new definition for mutton, which the meat is that is traceable to an origin on a particular farm where it was fed on forage (rather than high-concentration grain), from an animal older than two years, and after slaughter has been aged for two weeks by hanging. The organization's website also maintains lists of restaurants serving mutton as well as places to buy the meat in the UK.
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- "Mutton campaign is helping to increase older ewes’ value". Farmers Guardian. 24 January 2008. Retrieved 2008-02-16.