Muzz Buzz

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Muzz Buzz
Private
Industry Drive-through coffee stores
Retail coffee and tea
Retail beverages
Founded Belmont, Western Australia in Perth, Western Australia (2001)
Headquarters Belmont, Western Australia, Australia
Key people
Warren Reynolds, Executive Chairman
Steven Pynt Managing Director
Products Whole bean coffee
Tea
Made-to-order beverages
Bottled beverages
Baked goods
Frappuccino beverages
Services Coffee
Number of employees
over 100
Website www.muzzbuzz.com
A Muzz Buzz outlet in Yokine, Western Australia, July 2012

Muzz Buzz is an Australian owned and operated drive-through coffee franchise chain, originating in Perth, Western Australia. Established in the metropolitan suburb of Belmont, Western Australia in 2001, Muzz Buzz has seen rapid expansion in recent years. Following a "carbon-copy" franchise model, Muzz Buzz locations can be found over 35 locations within the Perth metropolitan area, and has 10 stores in Victoria, 2 in QLD, 2 in SA and 2 in New Zealand.

History[edit]

Muzz Buzz was formed in response to growing Australian tastes for premium coffee which was, at the time, not commonly available within the Perth metropolitan area in drive-through form.

Franchising of the brand commenced in 2004, with individual outlets closely resembling the original design and ethos. The first franchised outlet was established in Mosman Park by Warren Reynolds, who was instrumental in the mass expansion of the franchise to additional Perth locations.[1] Sporting a distinctive design, reminiscent of an oversized coffee cup, the stores are adorned with the standard corporate colouration of white, green, and purple.

The first Muzz Buzz outlet in Japan, inside the Aeon LakeTown shopping mall in Saitama Prefecture, September 2015

Expansion into non-Western Australian markets began in 2006, with potential sites earmarked in New South Wales, South Australia, Queensland and Victoria.[2] As of February 2014, Muzz Buzz had 56 operating drive thru outlets in four Australian states. Internationally, franchise rights have been sold to Belarus for the Eastern Bloc, Turkey and the Middle East, South Africa, New Zealand (two stores), United Kingdom[3] and Singapore, with advanced negotiations ongoing for future North American based operations. Additionally, Reynolds has mentioned in interviews that the company has received expressions of interest from China.[4]

Muzz Buzz is a member of the Franchise Council of Australia, and has been ranked as one of the top 10 franchises within Australia in 2012 based on an independent review of franchisors by 10 Thousand Feet.[5]

See also[edit]

References[edit]

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